Korbel Champagne Cellars Releases Its First California Brut Champagne Made From Organically Grown Grapes

Leading Producer Brings Organics to Champagne Consumers Across the U.S.

Sep 29, 2009, 06:00 ET from Korbel Champagne Cellars

GUERNEVILLE, Calif., Sept. 29 /PRNewswire/ -- Korbel Champagne Cellars is introducing its first California Brut Champagne made entirely with organically grown grapes. As the first major U.S. producer to offer consumers such a product, Korbel demonstrates its commitment to sustainable winemaking practices.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090929/SF83233)

The Korbel Winery has incorporated sustainability across its vineyards and winemaking process for decades, from land conservation to recycling and reclaiming materials used at the winery. In 2007, Korbel received its organic processor certification from the California Certified Organic Farmers (CCOF) - the extensive certification process required to produce an organic product - which enabled Korbel to start crafting the new Korbel Brut. While the Korbel Brut made with organically grown grapes has been under development for a few years, it is finally ready to be introduced to consumers and will start hitting shelves across the U.S. in October.

"We're excited to introduce our first California Brut Champagne made from organically grown grapes," said Gary Heck, owner and president of Korbel Champagne Cellars. "This new product allows us to bring a piece of our sustainability philosophy to consumers and offers our consumers yet another choice when it comes to purchasing and celebrating with America's best selling premium champagne."

The grapes used to make the new Korbel California Brut Champagne have been produced according to the USDA organic certification requirements as the fruit is grown without the use of synthetic pesticides, herbicides or fertilizers. Like all Korbel California champagnes, the new Korbel Brut with organically grown grapes is made according to the traditional methode champenoise technique where secondary fermentation takes place inside the bottle which results in perfect pinpoint bubbles.

The organic category remains strong as consumers continue to embrace products made from organic fruits and vegetables. In 2008, U.S. organic sales were up 17%, reaching $24.6 billion and the organic trade association (OTA) projects growth of approximately 18% overall each year on average for organic food products through 2010*.

"As more consumers are looking for foods and beverages produced organically, we felt there was an opportunity for Korbel to offer a unique product where there currently isn't something widely available," said Heck. "We found that organic practices yield fruit with new and exciting flavors for us to work with. It has been an exciting new development for Korbel."

The Korbel California Brut Champagne made with organically grown grapes will be released in October in limited distribution with a suggested retail price of $15.99. This new release is a crisp, delicate and bright champagne. The organically grown grapes deliver well integrated aromas and flavors of apple, pear and white peaches. The finish is medium dry, with a slight savory note at the end.

Established in 1882, Korbel Champagne Cellars produces the United States' most popular methode champenoise champagne. Owned and managed by the Heck family since 1954, Korbel currently makes eight champagnes and a limited amount of still wine. In a separate facility, Korbel also produces one of the country's most respected brandies.

Celebrate responsibly.

*Source: OTA's 2009 Organic Industry Survey 5/09; "Organic Food Sales Slow," Environmental Leader 1/09

SOURCE Korbel Champagne Cellars