Koski Research Unveils Results of Social Engagement Study

Celebrities & Companies Rated on Likability, Postability, Lunchability & Readability

May 06, 2014, 10:00 ET from Koski Research

SAN FRANCISCO and NEW YORK, May 6, 2014 /PRNewswire/ -- Koski Research today announced the results of The Engagement IQ, Koski Research's proprietary study.

The Engagement IQ, a new research tool developed by Koski Research, helps companies understand how positioning in the news and in social media impacts their brand's reputation and influences their customer's purchase journey.

"We believe that some of the traditional business metrics such as reputation, brand & Net Promoter Score (NPS), while helpful, miss the mark in measuring how engaged companies are with the public today," said Lilah Koski, CEO. "To help companies understand how customer engagement has changed, we've developed the Engagement IQ which rates key brands on social engagement metrics we believe companies have to pay attention to.  We compare these brands to famous people to demonstrate how important it is to engage the public, and customers, on a social and personal level."

The Engagement IQ uses Koski Research's own formula which calculates a combination of nine basic attributes and behaviors in order to derive a company's index:

-      Likability - which is based on three positive attributes: smart, hip and thoughtful and three negative attributes: arrogant, secretive and dishonest

-      Postability - which rates someone's willingness to post about a company on Facebook

-      Lunchability - which rates someone's willingness to have lunch with either a celebrity or a CEO

-      Readability - which rates someone's willingness to read an article about a company or celebrity

The results are represented in the attached infographic created by Koski Research.

"The Engagement IQ will help our clients understand consumer impressions of their company, discover where they rank in relation to their competition and develop communication strategies that will lead to greater customer engagement," said Koski.

Koski Research excels in creating customized research solutions that answer our clients' most complex business questions.  Answers to these questions spark customer engagement, result in national media coverage and drive business growth.

The author of the Koski Research Engagement IQ, our own measurement system that assesses the public's sentiment of a company based on key social behaviors, we are focused on helping clients use research to drive customer engagement.

Koski Research's client list includes Fortune 1000 companies. The research we have conducted for our clients has been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today in addition to other business and non-traditional media such as Mashable, TechCrunch and GeekWire.

With offices in San Francisco, California and Stamford, Connecticut, Koski Research's networked team of seasoned researchers serves clients throughout the United States. To learn more, visit KoskiResearch.com.

Photo - http://photos.prnewswire.com/prnh/20140505/84356

Contact: Lilah Koski, CEO - 415.334.3400 or lkoski@koskiresearch.com

SOURCE Koski Research