Kroger Pumps Savings Into Customers' Wallets in North Texas This Summer

DALLAS-FORT WORTH, June 6, 2011 /PRNewswire/ -- On the heels of the rollout in the greater Houston area in April 2011, Kroger has expanded its new fuel accumulation program to the Dallas-Fort Worth market. North Texas customers are now able to save up to $1 per gallon at Kroger Fuel Centers in the area. Kroger's latest gas savings initiative allows shoppers to redeem 100 to 1,000 fuel points, which are earned through everyday grocery, prescription and gift card purchases using the Kroger Plus card, during a single fill-up.

"With the success of the fuel accumulation program in other markets, including Houston, it's the perfect time to introduce the gas savings to a greater number of our customers," says Bill Breetz, president of the Kroger Southwest Division. "As gas prices continue to climb, more shoppers are feeling the effect. Our new program presents customers with the opportunity to save significantly at a time when many consumers are seeking a price break on gas, especially as many prepare for summer travel and road trips."

For each increment of 100 points customers earn, they are awarded a 10 cents per gallon discount up to $1 at Kroger Fuel Centers. Kroger 1-2-3 REWARDS MasterCard card holders are eligible to receive up to $1.05. For every $100 spent on groceries, excluding alcohol and tobacco, customers earn 100 points. Shoppers can also acquire points by purchasing prescriptions and gift cards. For every two prescriptions that are filled or refilled at a Kroger Pharmacy, including $4 and $10 generic prescription drugs, 100 points are awarded. When a customer purchases a $50 gift card from the Kroger Gift Card Mall for self-use or as a present, the points are doubled and they receive 100 points. For a limited time, through June 21, 2011, shoppers will earn quadruple fuel points with the purchase of select gift cards.

If a customer has accumulated 500 points, they receive a discount of 50 cents per gallon at Kroger Fuel Centers. If they have racked up 1,000 points, they are awarded a savings of $1 per gallon at the pump. Customers can track their points by viewing the bottom of their receipt for their latest balance. They can also check their points balance by registering their Kroger Plus card number at www.kroger.com.

Points are available to use through the end of the following month in which they are earned. When filling up, a customer will always be offered the biggest discount available based on each month's fuel point totals available in their account.

Through Kroger's partnership with Shell, shoppers are still able to redeem 100 points to save 10 cents per gallon at more than 400 participating Shell locations in the Dallas-Fort Worth region.

Go to www.kroger.com/fuel   to learn more about the Kroger Fuel Rewards program or visit a Kroger store.

About Kroger – The Kroger Southwest Division operates 208 stores, 198 pharmacies and 101 fuel centers in Texas and Louisiana and is part of one of the nation's largest retail grocery chains serving customers in 31 states. For more than 125 years Kroger has emphasized a customer-first approach to providing quality products, value pricing, outstanding service and an exceptional shopping experience. Headquartered in Cincinnati, Ohio, the supermarket retailer is dedicated to making a difference in the communities it serves by supporting hunger relief, education, women's health and wellness, and diversity programs. For more information about Kroger, please visit www.kroger.com.

CONTACTS:
Kristal Howard
[email protected]
713-299-6863 cell; 713-507-6191 direct

Gary Huddleston
[email protected]
972-670-6814 cell; 972-785-6004 direct

SOURCE Kroger Southwest Division