Kyp Secures $9.1M in Financing

Company to Utilize Funding to Accelerate U.S. Growth and Expand Its Unique Marketing Capabilities

Oct 01, 2009, 09:00 ET from Kyp

NEW YORK and LONDON, Oct. 1 /PRNewswire/ -- Kyp, a marketing company that specializes in the development of unique consumer engagement solutions that promote behavior change, announced that it has completed a U.S. $9.1 million series D financing.

The Company's primary platform, called the iKyp, is a patented, interactive marketing medium that delivers information that can be easily digested and retained by recipients. Kyp's proprietary applications are integrated into a variety of channels for blue chip brands including AstraZeneca, Miller Brewing, American Express, Procter & Gamble, Unilever, BP, British Airways, and Merck. Kyp has consistently delivered tangible results with many brands reporting upwards of 20 percent response rates through Kyp campaigns.

The financing was underwritten by the Company's majority shareholder, international financiers David and Simon Reuben. Other shareholders participating included The Right Honorable Lord David Young of Graffham and Godfrey Bradman.

"Kyp's track record remains impressive, especially in the pharmaceutical industry," said Mr. David Reuben. "In looking at the first two fiscal quarters for 2009, Kyp has both doubled its sales and its number of client applications from 2008. In the toughest period of capturing marketing spend in history, Kyp has shown overwhelming growth."

The funding will accelerate Kyp's continued expansion in the U.S. market. Additionally, the Company plans on attracting and investing in the development of innovative marketing technologies that create tangible changes in consumer behavior.

"While Kyp has experienced tremendous success with our current solutions, we are committed to investing in new marketing and advertising technologies that will provide our clients with increased consumer response rates and ROI," said Nicholas Miller, Chief Executive Officer, Kyp.

About Kyp

Kyp is a specialist marketing company that develops unique solutions using products and services designed to physically engage consumers and promote behavior change. By appealing to a combination of senses, its patented designs, formats and technologies create intrigue -- compelling people to interact with content and get a kick out of discovery. The result is an ability to enhance performance across a wide range of metrics such as response rate, conversion rate and customer spend.

Kyp's approach is grounded in consumer psychology and refined by creating custom solutions for an impressive list of leading brands including Procter & Gamble, AstraZeneca, Transport for London, American Express, Shell and Microsoft.

Launched in September 2005, Kyp is a global company based in London, New York and San Francisco and operating in Germany, Turkey, The Middle East and China.

    Anne Donohoe / Charlotte Maumus
    KCSA Strategic Communications
    (212) 896-1261 / (212) 896-1269 /