L90'S adMonitor Technology Serving Latin America's Most Popular Trading Community: DeRemate.com

adMonitor to Power and Track Marketing Campaigns on Latin America's

Fast-growing and Largest Trading Marketplace Web Site



Apr 24, 2001, 01:00 ET from L90, Inc.

    LOS ANGELES, April 24 /PRNewswire Interactive News Release/ -- L90, Inc.
 (Nasdaq:   LNTY), the premier marketing, technology, and media company,
 announced today that its proprietary ad serving and tracking technology,
 adMonitor, will power the marketing campaigns on DeRemate.com, the largest and
 most popular trading community on the Internet in Latin America.  DeRemate.com
 has turned to adMonitor to maximize the revenue generation on DeRemate.com,
 which currently has over 1.4 million registered users and has grossed over $66
 million in merchandise sales in its first year in business.
     Under the agreement arranged by L90|Latino, the L90 division dedicated to
 the U.S. Hispanic and Latin American market, adMonitor will serve and track
 all marketing campaigns, including next-generation marketing campaigns that
 will help marketers reach DeRemate's audience in more integrated and targeted
 ways.  L90|Latino is also currently working with Epson Latin America to help
 them develop relationships with the Latino Internet users.  According to
 Jupiter, there will be 66.6 million Latin American Internet users in 2005.
     "We are proud to have Latin America's number one online e-commerce site
 using adMonitor," said Mike Leo, President of Technology Solutions at L90.
 "With adMonitor, DeRemate has the most sophisticated and efficient marketing
 technology available.  adMonitor allows DeRemate to offer marketers the
 opportunity to reach its popular Latin American community in more targeted and
 integrated ways, while maximizing marketing revenue for the site at the same
 time."
     "DeRemate provides advertisers with extremely direct and targeted
 marketing opportunities based on our loyal Latin American users," said
 Guillermo Cepeda, Vice President of DeRemate.  "With the adMonitor technology
 relationship, we can focus on our core business.  We feel advertisers will
 have an extremely targeted platform to build long-lasting relationships with
 our loyal users, while at the same time, enhancing the users' experience by
 offering promotions targeted at their interests."
     adMonitor, L90's proprietary marketing technology, is the force that
 powers L90's revenue-generating ProfiTools(TM).  ProfiTools is a fully
 outsourced digital marketing platform that helps Web publishers and marketers
 monetize their business.  adMonitor was developed to serve and track the
 sophisticated, relationship-building marketing programs that convert Internet
 users into loyal, long-term customers for businesses, while allowing
 businesses to focus on their core competency.
 
     adMonitor
     The Technology for Business Success
     adMonitor is L90's proprietary, centralized ad-serving and tracking
 technology.  adMonitor was developed to power L90's next-generation
 ProfiTools, which help marketers and Web publishers build deeper and more
 powerful relationships with opt-in consumers by delivering targeted offers and
 promotions.  ProfiTools include sponsorships, rich media and direct marketing
 components as well as traditional banner advertisements.  Features include
 advanced targeting and tracking, real-time inventory management, comprehensive
 financials and revenue forecasting.  Direct marketing capabilities include
 serving and tracking of opt-in newsletter sponsorships, viral marketing
 programs, direct e-mail marketing, user registration and opt-in consumer
 profiling.  adMonitor has served over 1300 marketing clients, and currently
 serves over 5 billion impressions a month, and reaches over 40% of the
 Internet audience.
 
     About L90
     L90 is a marketing, technology, and media company that works with
 marketers and Web publishers to build valuable relationships with customers on
 the Internet.  The Company's ProfiTools solution integrates adMonitor, L90's
 proprietary serving, tracking and marketing technology with a global sales and
 service team.  ProfiTools offer L90's customers the ability to build targeted,
 high-value relationships with Internet users, thereby further monetizing their
 customer base.  By converting Internet users into loyal customers, L90 helps
 marketers build brands, acquire customers, increase traffic, drive sales, and
 retain customers.  L90's ProfiTools include sponsorships, microsites, content
 integration, rich media, sweepstakes, viral marketing, opt-in e-mail,
 newsletters, and many more next-generation marketing tools.  L90 currently
 works with over 400 Web publishers and over 1300 marketers worldwide,
 including Visa, Microsoft, General Motors, Warner Brothers and Procter &
 Gamble.  Headquartered in Los Angeles, L90 has additional offices in New York,
 San Francisco, Chicago, Detroit, Miami, Seattle and London.
 
     About DeRemate
     DeRemate is the largest and most popular trading community on the Internet
 in Latin America.  Users buy and sell products and services throughout
 DeRemate.com's technological platform, allowing thousands of people such as
 collectors, independent workers, students, readers, movie and music fans,
 among others to offer their products in a big market and find thousands of
 items tailored to their interests.  Individuals use DeRemate to buy and sell
 products in more than 600 categories including sports, computers, hobbies,
 antiques, electronics, books, music, automobiles, holidays and much more.
 According to the activity report prepared by IPRO, DeRemate.com registered
 5.2 million monthly visits and registered 29.5 million requested pages per
 month.  More than 419,000 transactions have taken place on DeRemate, producing
 gross merchandise sales in excess of US $66 million.  DeRemate reaches
 audiences in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Puerto Rico,
 the United States, Venezuela and Uruguay.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X24053923
 
 

SOURCE L90, Inc.
    LOS ANGELES, April 24 /PRNewswire Interactive News Release/ -- L90, Inc.
 (Nasdaq:   LNTY), the premier marketing, technology, and media company,
 announced today that its proprietary ad serving and tracking technology,
 adMonitor, will power the marketing campaigns on DeRemate.com, the largest and
 most popular trading community on the Internet in Latin America.  DeRemate.com
 has turned to adMonitor to maximize the revenue generation on DeRemate.com,
 which currently has over 1.4 million registered users and has grossed over $66
 million in merchandise sales in its first year in business.
     Under the agreement arranged by L90|Latino, the L90 division dedicated to
 the U.S. Hispanic and Latin American market, adMonitor will serve and track
 all marketing campaigns, including next-generation marketing campaigns that
 will help marketers reach DeRemate's audience in more integrated and targeted
 ways.  L90|Latino is also currently working with Epson Latin America to help
 them develop relationships with the Latino Internet users.  According to
 Jupiter, there will be 66.6 million Latin American Internet users in 2005.
     "We are proud to have Latin America's number one online e-commerce site
 using adMonitor," said Mike Leo, President of Technology Solutions at L90.
 "With adMonitor, DeRemate has the most sophisticated and efficient marketing
 technology available.  adMonitor allows DeRemate to offer marketers the
 opportunity to reach its popular Latin American community in more targeted and
 integrated ways, while maximizing marketing revenue for the site at the same
 time."
     "DeRemate provides advertisers with extremely direct and targeted
 marketing opportunities based on our loyal Latin American users," said
 Guillermo Cepeda, Vice President of DeRemate.  "With the adMonitor technology
 relationship, we can focus on our core business.  We feel advertisers will
 have an extremely targeted platform to build long-lasting relationships with
 our loyal users, while at the same time, enhancing the users' experience by
 offering promotions targeted at their interests."
     adMonitor, L90's proprietary marketing technology, is the force that
 powers L90's revenue-generating ProfiTools(TM).  ProfiTools is a fully
 outsourced digital marketing platform that helps Web publishers and marketers
 monetize their business.  adMonitor was developed to serve and track the
 sophisticated, relationship-building marketing programs that convert Internet
 users into loyal, long-term customers for businesses, while allowing
 businesses to focus on their core competency.
 
     adMonitor
     The Technology for Business Success
     adMonitor is L90's proprietary, centralized ad-serving and tracking
 technology.  adMonitor was developed to power L90's next-generation
 ProfiTools, which help marketers and Web publishers build deeper and more
 powerful relationships with opt-in consumers by delivering targeted offers and
 promotions.  ProfiTools include sponsorships, rich media and direct marketing
 components as well as traditional banner advertisements.  Features include
 advanced targeting and tracking, real-time inventory management, comprehensive
 financials and revenue forecasting.  Direct marketing capabilities include
 serving and tracking of opt-in newsletter sponsorships, viral marketing
 programs, direct e-mail marketing, user registration and opt-in consumer
 profiling.  adMonitor has served over 1300 marketing clients, and currently
 serves over 5 billion impressions a month, and reaches over 40% of the
 Internet audience.
 
     About L90
     L90 is a marketing, technology, and media company that works with
 marketers and Web publishers to build valuable relationships with customers on
 the Internet.  The Company's ProfiTools solution integrates adMonitor, L90's
 proprietary serving, tracking and marketing technology with a global sales and
 service team.  ProfiTools offer L90's customers the ability to build targeted,
 high-value relationships with Internet users, thereby further monetizing their
 customer base.  By converting Internet users into loyal customers, L90 helps
 marketers build brands, acquire customers, increase traffic, drive sales, and
 retain customers.  L90's ProfiTools include sponsorships, microsites, content
 integration, rich media, sweepstakes, viral marketing, opt-in e-mail,
 newsletters, and many more next-generation marketing tools.  L90 currently
 works with over 400 Web publishers and over 1300 marketers worldwide,
 including Visa, Microsoft, General Motors, Warner Brothers and Procter &
 Gamble.  Headquartered in Los Angeles, L90 has additional offices in New York,
 San Francisco, Chicago, Detroit, Miami, Seattle and London.
 
     About DeRemate
     DeRemate is the largest and most popular trading community on the Internet
 in Latin America.  Users buy and sell products and services throughout
 DeRemate.com's technological platform, allowing thousands of people such as
 collectors, independent workers, students, readers, movie and music fans,
 among others to offer their products in a big market and find thousands of
 items tailored to their interests.  Individuals use DeRemate to buy and sell
 products in more than 600 categories including sports, computers, hobbies,
 antiques, electronics, books, music, automobiles, holidays and much more.
 According to the activity report prepared by IPRO, DeRemate.com registered
 5.2 million monthly visits and registered 29.5 million requested pages per
 month.  More than 419,000 transactions have taken place on DeRemate, producing
 gross merchandise sales in excess of US $66 million.  DeRemate reaches
 audiences in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Puerto Rico,
 the United States, Venezuela and Uruguay.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X24053923
 
 SOURCE L90, Inc.