After the Middle East, la Vie en Rose is now pursuing its International expansion by tackling the South American market
MONTREAL, May 26, 2015 /CNW Telbec/ - With nearly 230 stores across Canada and over 90 international points of sale, Boutique la Vie en Rose Inc., the leading Canadian lingerie and swimwear retailer has arrived on the South American continent with the opening of its first la Vie en Rose boutique in Panama last May 20th.
"We are extremely proud of bringing our Canadian brand, la Vie en Rose, to a new continent," mentions François Roberge, President and CEO of Boutique la Vie en Rose Inc. "We plan to open 4 more boutiques in Panama in the short term. This country presents a high sale potential with 85% of its population aged under 55 years old. In the medium term, we are expecting significant growth for la Vie en Rose boutiques in other Central and South American countries."
The Canadian company, whose expansion outside the country started in 2004, has experienced rapid growth since 2010. It has more than doubled the number of countries where it is present as well as its total number of international points of sale and annual revenues.
"In the next 12 months alone, 23 additional openings are planned," explains Alessandro Caruso, International General Manager. "In 5 years we successfully doubled our sales and we anticipate to double them again within the next 3 years."
In the coming years, with its focus on strengthening its international presence, Boutique la Vie en Rose Inc. has it sights set on expanding in the Asian market and exporting its swimwear concepts, la Vie en Rose Aqua and Bikini Village.
About Boutique la Vie en Rose Inc.
Boutique la Vie en Rose Inc. is the leading Canadian specialty lingerie and swimwear retailer catering to women aged 25-45. Known as a bra specialist, la Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts about 2,500 employees and nearly 230 boutiques nationwide, divided into four store concepts: la Vie en Rose, la Vie en Rose Aqua, la Vie en Rose Outlet, and Bikini Village. Since the beginning of its international expansion in 2004, la Vie en Rose has opened more than 90 boutiques outside Canada, in 18 countries. Headquartered in Montreal, Boutique la Vie en Rose Inc. is a true Canadian success story and continues its international growth.
SOURCE La Vie en Rose