CHICAGO, Oct. 19, 2017 /PRNewswire/ -- Label Insight, the market leader for product transparency, announced the availability of high order attribute data for personalized e-commerce search and discovery. High order attribute data has been used to power brand transparency initiatives and support retailer wellness programs. Now, Label Insight has enabled retailers to create a frictionless digital shopping experience with superior search and discovery capabilities. As a result, brands and retailers can truly deliver on consumers needs for both convenience and healthy choices.
"Changing consumer needs and expectations as well as technology advancements are creating dramatic shifts in grocery retail," said Paul Schaut, chief executive officer for Label Insight. "Consumers are paying closer attention to food purchases than ever before and online is poised to become a bigger part of the overall grocery shopping equation going forward. Label Insight's high order attribute data is a game-changer for any retailer wanting to capitalize on this market shift."
According to an eMarketer report, digital grocery is a $70+ billion market and is expected to be the biggest driver of growth in the entire e-commerce sector over the next five years. Independent grocery chain Raley's is the first retailer to use Label Insight high order attribute data to develop an integrated and seamless omni-channel shopping experience covering in-store, online and mobile app.
Shoppers increasingly want organic, natural and minimally processed foods. The Raley's Shelf Guide program is based on custom attributes such as Minimally Processed and Nutrient Dense. These attributes were designed by Raley's dietitians in partnership with Label Insight, based on specific ingredient and nutrient criteria. In Raley's eCart, each attribute, based on years of rigorous research and categorization, is enabled as an interactive filter on the entire product assortment. Users can select one or more Shelf Guide attributes as filters for their browsing while shopping. By helping shoppers find products that meet their particular dietary needs, Raley's has created a frictionless e-commerce experience to increase digital basket size.
"Our customers expect a lot of us, and so do we. That's why they can trust we've gone above and beyond to take the work out of their grocery shopping. Bringing Shelf Guide's icons to our online shoppers via Raley's eCart, we are helping them quickly find the products that meet their health-and-wellness needs," said Michael Teel, chief executive officer of Raley's. "Label Insight has provided invaluable product and ingredient data to power our Shelf Guide program. With high order attribute data, we can help our customers make informed shopping decisions and create an improved e-commerce experience."
About Label Insight
Label Insight is the market leader for transparency, providing a data-as-a-service platform for CPG product information covering more than 80 percent of top selling food, pet, and personal care items in the U.S. The company's proprietary data science and machine learning capabilities capture product labeling information and create more than 22,000 unique custom attributes per product. This cutting-edge technology delivers transparency to consumers by powering analytics, marketing, merchandising and ecommerce solutions for leading organizations across the Retail, Brand Manufacturer, Government and Technology industries. For more information, visit http://www.labelinsight.com
Founded in 1935, Raley's is a third-generation family owned regional food retailer headquartered in West Sacramento, California. Raley's team members strive to infuse life with health and happiness while aligning with the brand vision to change the way the world eats one plate at a time. Best known for high quality products, fresh produce, fine meats and outstanding customer service, the company operates 122 stores in Northern California and Nevada under four banners: Raley's, Bel Air Markets, Nob Hill Foods and Food Source. As an innovative retailer, Raley's is continually focused on creating a personalized shopping experience, with their click-and-collect shopping service, eCart and phase one of delivery in the Bay Area. Visit www.raleys.com for more information.
SOURCE Label Insight