Land O'Lakes Announces New European Style Butter

Beloved dairy brand is meeting consumer demand for super premium butter products

Aug 11, 2015, 09:17 ET from Land O’Lakes

ARDEN HILLS, Minn., Aug. 11, 2015 /PRNewswire/ -- Land O'Lakes is adding to its popular line of dairy products with the launch of new LAND O LAKES® European Style Butter, now available in select markets across the country.

LAND O LAKES® European Style Butter is a super premium butter made with sweet cream. It has a higher fat content than traditional butters (82 percent, rather than 80 percent), giving it a rich, indulgent flavor and an extra-creamy texture. This makes it perfect for special moments — whether you're spreading on fresh bread or cooking savory dishes — when the flavor of butter will shine through.

U.S. butter consumption has been steadily on the rise, as Americans look to simple, traditional foods for flavor and wholesome ingredients. While European style super premium butters comprise about 1 percent of the entire market volume, sales are rising quickly, and the category is growing.

"We're proud to offer a European style option," said Stacey Kearin, marketing director at Land O'Lakes, Inc. "We know that our consumers love to cook and entertain, love the flavor and texture of butter and value high-quality ingredients. Because it is made with sweet cream, LAND O LAKES® European Style Butter fills a consumer need on the dairy shelves."

LAND O LAKES® European Style Butter is available either salted or unsalted, in half-pound boxes, with two convenient 4-ounce sticks, each individually wrapped in a FlavorProtect® Wrapper, per box. The butter is available at select retailers including Walmart, Kroger, Safeway and Super Target.

Like all Land O'Lakes products, new European Style Super Premium Butter starts with high-quality ingredients, including fresh sweet cream. The company's test kitchen experts have developed new recipes that allow the premium-quality butter flavor to stand out. Find new recipe ideas at   

Land O'Lakes, Inc., one of America's premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2014 annual sales of $15 billion, Land O'Lakes is one of the nation's largest cooperatives, ranking 199 on the Fortune 500. Building on a legacy of more than 93 years of operation, Land O'Lakes today operates some of the most respected brands in agribusiness and food production including LAND O LAKES® Dairy Foods, Purina Animal Nutrition and WinField Solutions. The company does business in all 50 states and more than 60 countries. Land O'Lakes, Inc. corporate headquarters are located in Arden Hills, Minn.




SOURCE Land O’Lakes