Land Rover Reports March Sales Increase

Discovery Series II Sales Increase of 12 Percent

Attributed to New 30-Day Money-Back Guarantee Program



Apr 03, 2001, 01:00 ET from Land Rover North America, Inc.

    LANHAM, Md., April 3 /PRNewswire/ -- Land Rover North America, Inc. has
 reported March 2001 U.S. sales of 2,107 units, representing a 2.5-percent
 increase over March 2000.  There were 358 Range Rovers and 1,749 Discovery
 Series II vehicles sold in the U.S. during the period.  U.S. sales of Land
 Rover's Discovery Series II model increased 12 percent in March 2001 versus
 the previous March.
     "Our March sales increase can be attributed to Land Rover's new 30-Day
 Money-Back Guarantee program and our attractive Discovery Series II financing
 packages, including both the 4.9-percent APR financing special and the $399-
 per-month lease program," said Peter Miles, vice president, field operations
 for Land Rover North America, Inc.  "These programs will remain in place
 through May 31.  We encourage interested buyers to contact their local
 retailers or visit www.landrover.com for more information."
 
                                U.S. SALES DATA
                           Mar       %       Mar    Y-T-D       %      Y-T-D
                          2001    Change    2000     2001    Change     2000
 
     Range Rover           358     -27.5     494    1,062     -28.0    1,476
     Discovery Series II 1,749     +12.0   1,562     4002     -21.9    5,126
     TOTAL               2,107      +2.5   2,056    5,064     -23.3    6,602
 
     Land Rover Group Canada, Inc. posted the following sales results for March
 2001.
 
                               CANADA SALES DATA
                          Mar        %       Mar    Y-T-D       %      Y-T-D
                         2001     Change    2000     2001    Change     2000
 
     Range Rover           12      -47.8      23       47     -20.3       59
     Discovery Series II   66      -25.8      89      154     -19.8      192
     TOTAL                 78      -30.4     112      201     -19.9      251
 
     Land Rover North America, Inc., established in 1986, imports and
 distributes Range Rover and Discovery Series II vehicles manufactured for sale
 in the U.S. by Land Rover Group Limited in Solihull, England.  Land Rover's
 worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich.
 
     CONTACT:  Mark Schirmer, 301-918-8045, Bill Baker, 301-731-8705, or Oliver
 Brearey, 301-731-8706, all of Land Rover North America.
 
 

SOURCE Land Rover North America, Inc.
    LANHAM, Md., April 3 /PRNewswire/ -- Land Rover North America, Inc. has
 reported March 2001 U.S. sales of 2,107 units, representing a 2.5-percent
 increase over March 2000.  There were 358 Range Rovers and 1,749 Discovery
 Series II vehicles sold in the U.S. during the period.  U.S. sales of Land
 Rover's Discovery Series II model increased 12 percent in March 2001 versus
 the previous March.
     "Our March sales increase can be attributed to Land Rover's new 30-Day
 Money-Back Guarantee program and our attractive Discovery Series II financing
 packages, including both the 4.9-percent APR financing special and the $399-
 per-month lease program," said Peter Miles, vice president, field operations
 for Land Rover North America, Inc.  "These programs will remain in place
 through May 31.  We encourage interested buyers to contact their local
 retailers or visit www.landrover.com for more information."
 
                                U.S. SALES DATA
                           Mar       %       Mar    Y-T-D       %      Y-T-D
                          2001    Change    2000     2001    Change     2000
 
     Range Rover           358     -27.5     494    1,062     -28.0    1,476
     Discovery Series II 1,749     +12.0   1,562     4002     -21.9    5,126
     TOTAL               2,107      +2.5   2,056    5,064     -23.3    6,602
 
     Land Rover Group Canada, Inc. posted the following sales results for March
 2001.
 
                               CANADA SALES DATA
                          Mar        %       Mar    Y-T-D       %      Y-T-D
                         2001     Change    2000     2001    Change     2000
 
     Range Rover           12      -47.8      23       47     -20.3       59
     Discovery Series II   66      -25.8      89      154     -19.8      192
     TOTAL                 78      -30.4     112      201     -19.9      251
 
     Land Rover North America, Inc., established in 1986, imports and
 distributes Range Rover and Discovery Series II vehicles manufactured for sale
 in the U.S. by Land Rover Group Limited in Solihull, England.  Land Rover's
 worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich.
 
     CONTACT:  Mark Schirmer, 301-918-8045, Bill Baker, 301-731-8705, or Oliver
 Brearey, 301-731-8706, all of Land Rover North America.
 
 SOURCE  Land Rover North America, Inc.