Las Vegas-Based Easy Energy Unveils YoGen(R) Handheld Charger at Hong Kong Electronics Fair

Innovative Human-Powered Product Hailed as Innovative Breakthrough

Worldwide Distribution Scheduled for Second Quarter 2010

Oct 27, 2009, 12:00 ET from Easy Energy, Inc.

WASHINGTON, Oct. 27 /PRNewswire-FirstCall/ -- In response to consumer demand for constant electronic connectivity in an increasingly mobile world, Las Vegas-based Easy Energy (OTC Bulletin Board: ESYE) proudly unveiled the solution during last week's Hong Kong Electronics Fair.

Hailed by visitors to the show, fellow exhibitors, buyers and distributors as a "true innovative technological breakthrough," Easy Energy introduced YoGen®, a fully-sustainable, handheld charging device that fits in the palm of one's hand.

Available for on-line purchases through as early as November 15, 2009, and scheduled for global distribution through retail and electronic stores in Second Quarter 2010, YoGen features unmatched capacity to recharge any small-to-mid-sized personal electronics device by offering the industry's leading ratio of energy output to input. Through repeated pulls on an attached ripcord, similar to the motion of a Yo-Yo, YoGen's internal alternator generates power in sufficient levels to charge everything from cell phones, iPods, PDAs and MP3s to Gameboys, GPS units, cameras and other devices. The alternator interfaces with an energy-efficient electronic stabilizer and transmission to transfer linear kinetic energy through a patch cord from the compact, ergonomically-designed unit to the electronic device.

"Public reaction to the YoGen product in Hong Kong was phenomenal," said Easy Energy CEO Guy Ofir, who - at the show - established a global distribution and sales network of more than 125 interested companies. "The Electronics Fair organizers were so impressed that they have already asked us to appear at their next event to once again exhibit this unique sustainable project."

But with the next Hong Kong event scheduled for April 2010, the Far East will simply have to wait their turn. YoGen's formal product launch will take place at the 2010 Consumer Electronics Show (January 7-10 in Las Vegas), followed by international shows, such as the Distree XXL Conference in Monaco and the Mobile World Congress in Barcelona, both in February. "By the time we are through with Las Vegas, Monaco and Spain, we expect to have our entire worldwide distribution network up, running and fully-operational," said Alison Morrison, Easy Energy's manufacturer's representative for global sales and marketing.

For the moment, however, the company has turned its primary attention to Las Vegas, where the YoGen product line is expected to capture the spotlight from Booth 4812N in the Sustainable Products Pavilion. "CES will be our official product launch," Ofir says. "With U.S. distribution scheduled for late first quarter 2010 and global distribution shortly thereafter, Easy Energy stands poised to fill a much needed void in the sustainable electronics rechargeable marketplace."

Williamsburg, Virginia based Fame, LLC shall serve as Easy Energy's World Wide Sales and Marketing entity while Ireland-based Green Pulse Trading Limited has signed on as the company's distributor for the United Kingdom and Ireland.

For additional information on Easy Energy and YoGen, please contact Alison Morrison at 757-208-0992 or For additional information, visit

About Easy Energy, Inc.

Easy Energy, Inc. is the inventor and manufacturer of the YoGen® product suite, a series of highly innovative, compact, efficient, user-friendly manpowered chargers for use with small to mid-sized portable electronics devices. The company is dedicated to providing an economical, uniquely effective solution to the currently underserved need of the almost limitless numbers of users of portable electronics devices, from cell phones and iPods to PDAs and notebook and laptop computers, for a type of power source that will ensure the ability of those devices to operate in circumstances in which conventional recharging sources are unavailable. It is the company's ultimate goal to produce a comprehensive selection of user friendly, uniquely efficient, industry leading products, which will successfully target and satisfy the enormous worldwide demand for practical, compact, "green energy producing" manpowered chargers. Easy Energy, Inc. was incorporated in the State of Nevada in May of 2007.

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SOURCE Easy Energy, Inc.