Las Vegas Turning Heads With World-Class Shopping Experience; Sweepstakes Offers Visitors Chance to Win Shopping Spree

Apr 03, 2001, 01:00 ET from Las Vegas Convention and Visitors Authority

    LAS VEGAS, April 3 /PRNewswire/ -- To celebrate the unprecedented
 collection of retailers who have opened up shop in Las Vegas, one lucky winner
 will be awarded the shopping spree of a lifetime.  Beginning April 1,
 contestants may enter the "Ultimate Las Vegas Shopping Spree Sweepstakes" for
 a chance to win a trip to Las Vegas and shop at some of the world's haute-est
 retailers and most extraordinary shopping venues.
     The sweepstakes launches the Shop Las Vegas program, a partnership between
 the Las Vegas Convention and Visitors Authority (LVCVA) and several retail
 establishments, designed to promote the Las Vegas shopping experience.
 Surveys conducted by the LVCVA and the Travel Industry Association of America
 reveal that shopping is reported as the No. 1 activity while on vacation.  In
 Las Vegas, visitors on average spend more on shopping per person ($166.14)
 than on shows ($85.65) and sightseeing ($62.46), according to the LVCVA's Las
 Vegas Visitor Profile Study.
     "Las Vegas has emerged as a destination that provides visitors an
 all-around, world-class experience -- from top-name entertainment, to fine
 dining, and now a vast array of shopping options from around the world, all in
 one city -- that's hard to beat," said Rossi Ralenkotter, vice president of
 marketing for the Las Vegas Convention and Visitors Authority (LVCVA).
 "Visitors enjoy shopping and Las Vegas offers endless opportunities, from the
 fantastic malls that are part of resort casinos to the traditional
 freestanding retail and outlet centers."
     The sweepstakes package includes round trip airfare for two, a
 four-day/three-night hotel stay, limousine transfers to and from McCarran
 Airport, and a $5,000 shopping spree at the Fashion Show, Fashion Outlets of
 Las Vegas and Forum Shops at Caesars.  For sweepstakes rules and entry
 information, visit www.shop.vegasfreedom.com.
     The following venues comprise the larger components of the Las Vegas
 shopping experience:
 
     Le Boulevard at Paris Las Vegas
     Paris Las Vegas has more than 31,000 square feet of upscale French retail
 shopping, located within the resort's famed Le Boulevard district.  The
 interior buildings are covered with facades representative of specific
 Parisian districts.  Quaint cobblestone streets and winding alleyways take
 guests on a European shopping excursion.  Le Boulevard features a wide array
 of authentic French boutiques, including a garden shop, wine and cheese shop,
 a pastry shop and men's and women's apparel stores.
 
     Desert Passage at the Aladdin Resort Casino
     Desert Passage is a 500,000-square-foot world-class retail and restaurant
 complex that encircles the new Aladdin Resort Casino.  Its more than
 130 retailers include Tommy Bahama, Napoleon, Billy Martin's, Aveda, Royal
 Selangor, Bernard K. Passman, in addition to 14 world-famous restaurants, such
 as Commander's Palace, Blue Note Jazz Club, Lombardi's and the Macanudo Steak
 House.  Designed to immerse shoppers in an atmosphere of exotic marketplaces,
 Desert Passage features shops tucked into a towering eight-story mountainside
 and fronting a North African harbor that anchors a full-size freighter.
 
     The Forum Shops at Caesars
     The Forum Shops at Caesars Palace has more than 526,000 square feet of
 retail space and an expansion is currently underway.  Stone statues of Bacchus
 and his court of Roman gods come to life before your eyes, while the mall
 maintains its ancient Roman theme with classic columns and arches, ornate
 fountains and classic statuary.  The single-level shopping at the Forum Shops
 offers a valet parking entrance with a video arcade on a sub-level.  This
 majestic mall features such stores as Louis Vuitton, Plaza Escada, Gucci,
 Guess, Christian Dior, FAO Schwarz, Nike Town, Virgin Records Megastore,
 Fendi, Polo, Hugo Boss and Wolfgang Puck's Chinois Cafe and Spago.
 
     Grand Canal Shoppes at the Venetian
     The Grand Canal Shoppes comprises 500,000 square feet of retail space
 within the Venetian Resort-Hotel-Casino.  It features cobbled walkways, an
 authentic reproduction of Venice's Grand Canal (complete with gondolas), and a
 replica of St. Mark's Square, the centerpiece of the mall area.  Seventy-four
 shops, restaurants and attractions, including Burberry, Davidoff and Sephora
 boutiques, Canaletto and Taqueria Canonita restaurants, Canyon Ranch SpaClub
 and Madame Tussaud's Wax Museum, line the quarter-mile Venetian street.
 
     Via Bellagio
     Mirage Resorts Inc. unveiled one of the most opulent, high-scale resorts
 in the world in late 1998 when the Bellagio opened on the Las Vegas Strip.  In
 keeping with its setting, Via Bellagio offers exquisite fashion and jewelry
 collections from world-renowned designers, including creations by Gucci,
 Hermes, Giorgio Armani, Prada, Chanel, Tiffany & Co., Moschino and Fred
 Leighton.
 
     The Boulevard Mall
     The Boulevard Mall, one of Nevada's largest shopping centers with
 1.13 million square feet of retail space, is located two miles east of the
 Strip and features 140 retailers including well-known anchor stores
 J.C. Penney, Sears, Dillard's and Macy's.  The single-level Boulevard Mall
 also offers specialty shops such as The Wherehouse, African and World Imports,
 Sanrio Surprises, The Body Shop, Bombay Company and Gap Kids.
 
     The Fashion Show
     Located on the corner of Las Vegas Boulevard and Spring Mountain Road,
 this spacious, two-level mall has major anchor stores and 140 boutiques, shops
 and restaurants.  The shopping center features specialty shops such as
 Williams-Sonoma, The Sharper Image and Discovery Channel Store.  The Rouse Co.
 and TrizecHahn Corp., owner-developers of The Fashion Show, are expanding the
 shopping center to 1.8 million square feet, placing the busy retail center
 among the 10 largest malls in the country.  The Fashion Show will become the
 only mall in the country with this kind of high-end line up: Neiman Marcus,
 Saks Fifth Avenue, Bloomingdale's, Lord & Taylor, Macy's, Dillard's,
 Robinsons-May and Nordstrom's.
 
     The Meadows Mall
     The Meadows Mall, about 10 minutes from the Strip, exemplifies the ease of
 one-stop, convenient shopping in a multi-level center.  The Meadows provides
 its own Downtown Trolley that travels to and from the Downtown Transportation
 Center in less than eight minutes.  The enclosed mall, designed with two
 levels of specialty stores and five courtyards, is laid out in an elongated
 Z pattern.  Anchor stores include Dillard's, Macy's, J.C. Penney and Sears.
 
     Belz Factory Outlet World
     Located on the southern end of the Strip, Belz Factory Outlet offers
 exceptional bargains on a wide variety of famous brand name merchandise priced
 20 percent to 70 percent below retail.  Belz Factory Outlet World is a short
 cab ride from the Strip and is also served by a Citizens Area Transit (CAT)
 bus.  The 250,000-square-foot, 36-acre enclosed Belz mall houses 75 outlets,
 including 25 clothing stores and a permanent state-of-the-art laser show
 designed by Richard Sandhaus, nationally known laser artist.  Tenants include
 Nike, Carter's Childrenswear, G.H. Bass Apparel Store, Oneida, Oshkosh B'gosh,
 Danskin, Off 5th and Levi's.
 
     Galleria at Sunset
     The Galleria Mall is located at Sunset Road and Stephanie Street in
 Henderson, about 12 miles east of Las Vegas.  Tenants include such stores as
 J.C. Penney, Robinsons-May, Dillard's, Mervyn's California, Ann Taylor, Cache,
 Champs, American Eagle Outfitters, Eddie Bauer, The Disney Store and a
 600-seat food court.  The mall has a Southwest theme with three waterfalls
 highlighted by windows etched with suns, pinwheels, horses and other figures.
 
     Showcase Mall
     Located on the Las Vegas Strip, the Showcase Mall underwent an expansion
 in 2000 that increased the property's size to 45,000 square feet and added
 cosmetics retailer Sephora and Grand Canyon Experience.
 
     Fashion Outlets of Las Vegas (Primm)
     The $75 million, 359,000-square-foot Fashion Outlets of Las Vegas shopping
 mall in Primm, Nevada, features more than 100 brand names such as DKNY, Calvin
 Klein, Kenneth Cole, Polo Ralph Lauren, Banana Republic, Williams-Sonoma and
 Neiman Marcus Last Call.  It is located at the Southern Nevada-California
 border less than 40 miles from Las Vegas.  The Fashion Outlet Las Vegas is a
 fully enclosed, single-level mall in a contemporary setting.  Convenient
 shuttle bus service is provided daily between the New York-New York
 Hotel/Casino on the Las Vegas Strip and Fashion Outlets of Las Vegas.  Serious
 shoppers can hire a helicopter for speedy arrival at the Fashion Outlets of
 Las Vegas.
 
 

SOURCE Las Vegas Convention and Visitors Authority
    LAS VEGAS, April 3 /PRNewswire/ -- To celebrate the unprecedented
 collection of retailers who have opened up shop in Las Vegas, one lucky winner
 will be awarded the shopping spree of a lifetime.  Beginning April 1,
 contestants may enter the "Ultimate Las Vegas Shopping Spree Sweepstakes" for
 a chance to win a trip to Las Vegas and shop at some of the world's haute-est
 retailers and most extraordinary shopping venues.
     The sweepstakes launches the Shop Las Vegas program, a partnership between
 the Las Vegas Convention and Visitors Authority (LVCVA) and several retail
 establishments, designed to promote the Las Vegas shopping experience.
 Surveys conducted by the LVCVA and the Travel Industry Association of America
 reveal that shopping is reported as the No. 1 activity while on vacation.  In
 Las Vegas, visitors on average spend more on shopping per person ($166.14)
 than on shows ($85.65) and sightseeing ($62.46), according to the LVCVA's Las
 Vegas Visitor Profile Study.
     "Las Vegas has emerged as a destination that provides visitors an
 all-around, world-class experience -- from top-name entertainment, to fine
 dining, and now a vast array of shopping options from around the world, all in
 one city -- that's hard to beat," said Rossi Ralenkotter, vice president of
 marketing for the Las Vegas Convention and Visitors Authority (LVCVA).
 "Visitors enjoy shopping and Las Vegas offers endless opportunities, from the
 fantastic malls that are part of resort casinos to the traditional
 freestanding retail and outlet centers."
     The sweepstakes package includes round trip airfare for two, a
 four-day/three-night hotel stay, limousine transfers to and from McCarran
 Airport, and a $5,000 shopping spree at the Fashion Show, Fashion Outlets of
 Las Vegas and Forum Shops at Caesars.  For sweepstakes rules and entry
 information, visit www.shop.vegasfreedom.com.
     The following venues comprise the larger components of the Las Vegas
 shopping experience:
 
     Le Boulevard at Paris Las Vegas
     Paris Las Vegas has more than 31,000 square feet of upscale French retail
 shopping, located within the resort's famed Le Boulevard district.  The
 interior buildings are covered with facades representative of specific
 Parisian districts.  Quaint cobblestone streets and winding alleyways take
 guests on a European shopping excursion.  Le Boulevard features a wide array
 of authentic French boutiques, including a garden shop, wine and cheese shop,
 a pastry shop and men's and women's apparel stores.
 
     Desert Passage at the Aladdin Resort Casino
     Desert Passage is a 500,000-square-foot world-class retail and restaurant
 complex that encircles the new Aladdin Resort Casino.  Its more than
 130 retailers include Tommy Bahama, Napoleon, Billy Martin's, Aveda, Royal
 Selangor, Bernard K. Passman, in addition to 14 world-famous restaurants, such
 as Commander's Palace, Blue Note Jazz Club, Lombardi's and the Macanudo Steak
 House.  Designed to immerse shoppers in an atmosphere of exotic marketplaces,
 Desert Passage features shops tucked into a towering eight-story mountainside
 and fronting a North African harbor that anchors a full-size freighter.
 
     The Forum Shops at Caesars
     The Forum Shops at Caesars Palace has more than 526,000 square feet of
 retail space and an expansion is currently underway.  Stone statues of Bacchus
 and his court of Roman gods come to life before your eyes, while the mall
 maintains its ancient Roman theme with classic columns and arches, ornate
 fountains and classic statuary.  The single-level shopping at the Forum Shops
 offers a valet parking entrance with a video arcade on a sub-level.  This
 majestic mall features such stores as Louis Vuitton, Plaza Escada, Gucci,
 Guess, Christian Dior, FAO Schwarz, Nike Town, Virgin Records Megastore,
 Fendi, Polo, Hugo Boss and Wolfgang Puck's Chinois Cafe and Spago.
 
     Grand Canal Shoppes at the Venetian
     The Grand Canal Shoppes comprises 500,000 square feet of retail space
 within the Venetian Resort-Hotel-Casino.  It features cobbled walkways, an
 authentic reproduction of Venice's Grand Canal (complete with gondolas), and a
 replica of St. Mark's Square, the centerpiece of the mall area.  Seventy-four
 shops, restaurants and attractions, including Burberry, Davidoff and Sephora
 boutiques, Canaletto and Taqueria Canonita restaurants, Canyon Ranch SpaClub
 and Madame Tussaud's Wax Museum, line the quarter-mile Venetian street.
 
     Via Bellagio
     Mirage Resorts Inc. unveiled one of the most opulent, high-scale resorts
 in the world in late 1998 when the Bellagio opened on the Las Vegas Strip.  In
 keeping with its setting, Via Bellagio offers exquisite fashion and jewelry
 collections from world-renowned designers, including creations by Gucci,
 Hermes, Giorgio Armani, Prada, Chanel, Tiffany & Co., Moschino and Fred
 Leighton.
 
     The Boulevard Mall
     The Boulevard Mall, one of Nevada's largest shopping centers with
 1.13 million square feet of retail space, is located two miles east of the
 Strip and features 140 retailers including well-known anchor stores
 J.C. Penney, Sears, Dillard's and Macy's.  The single-level Boulevard Mall
 also offers specialty shops such as The Wherehouse, African and World Imports,
 Sanrio Surprises, The Body Shop, Bombay Company and Gap Kids.
 
     The Fashion Show
     Located on the corner of Las Vegas Boulevard and Spring Mountain Road,
 this spacious, two-level mall has major anchor stores and 140 boutiques, shops
 and restaurants.  The shopping center features specialty shops such as
 Williams-Sonoma, The Sharper Image and Discovery Channel Store.  The Rouse Co.
 and TrizecHahn Corp., owner-developers of The Fashion Show, are expanding the
 shopping center to 1.8 million square feet, placing the busy retail center
 among the 10 largest malls in the country.  The Fashion Show will become the
 only mall in the country with this kind of high-end line up: Neiman Marcus,
 Saks Fifth Avenue, Bloomingdale's, Lord & Taylor, Macy's, Dillard's,
 Robinsons-May and Nordstrom's.
 
     The Meadows Mall
     The Meadows Mall, about 10 minutes from the Strip, exemplifies the ease of
 one-stop, convenient shopping in a multi-level center.  The Meadows provides
 its own Downtown Trolley that travels to and from the Downtown Transportation
 Center in less than eight minutes.  The enclosed mall, designed with two
 levels of specialty stores and five courtyards, is laid out in an elongated
 Z pattern.  Anchor stores include Dillard's, Macy's, J.C. Penney and Sears.
 
     Belz Factory Outlet World
     Located on the southern end of the Strip, Belz Factory Outlet offers
 exceptional bargains on a wide variety of famous brand name merchandise priced
 20 percent to 70 percent below retail.  Belz Factory Outlet World is a short
 cab ride from the Strip and is also served by a Citizens Area Transit (CAT)
 bus.  The 250,000-square-foot, 36-acre enclosed Belz mall houses 75 outlets,
 including 25 clothing stores and a permanent state-of-the-art laser show
 designed by Richard Sandhaus, nationally known laser artist.  Tenants include
 Nike, Carter's Childrenswear, G.H. Bass Apparel Store, Oneida, Oshkosh B'gosh,
 Danskin, Off 5th and Levi's.
 
     Galleria at Sunset
     The Galleria Mall is located at Sunset Road and Stephanie Street in
 Henderson, about 12 miles east of Las Vegas.  Tenants include such stores as
 J.C. Penney, Robinsons-May, Dillard's, Mervyn's California, Ann Taylor, Cache,
 Champs, American Eagle Outfitters, Eddie Bauer, The Disney Store and a
 600-seat food court.  The mall has a Southwest theme with three waterfalls
 highlighted by windows etched with suns, pinwheels, horses and other figures.
 
     Showcase Mall
     Located on the Las Vegas Strip, the Showcase Mall underwent an expansion
 in 2000 that increased the property's size to 45,000 square feet and added
 cosmetics retailer Sephora and Grand Canyon Experience.
 
     Fashion Outlets of Las Vegas (Primm)
     The $75 million, 359,000-square-foot Fashion Outlets of Las Vegas shopping
 mall in Primm, Nevada, features more than 100 brand names such as DKNY, Calvin
 Klein, Kenneth Cole, Polo Ralph Lauren, Banana Republic, Williams-Sonoma and
 Neiman Marcus Last Call.  It is located at the Southern Nevada-California
 border less than 40 miles from Las Vegas.  The Fashion Outlet Las Vegas is a
 fully enclosed, single-level mall in a contemporary setting.  Convenient
 shuttle bus service is provided daily between the New York-New York
 Hotel/Casino on the Las Vegas Strip and Fashion Outlets of Las Vegas.  Serious
 shoppers can hire a helicopter for speedy arrival at the Fashion Outlets of
 Las Vegas.
 
 SOURCE  Las Vegas Convention and Visitors Authority