LastMinuteTravel.com Forms Alliance With Discover the World Marketing; Mexico Targeted As a Top Last Minute Travel Destination

Apr 26, 2001, 01:00 ET from LastMinuteTravel.com

    ATLANTA, and SCOTTSDALE, Ariz., April 26 /PRNewswire/ --
 LastMinuteTravel.com(TM), the global marketplace for Last Minute Travel(R)
 offers, today announced a strategic alliance with Discover the World
 Marketing, Inc., the world's leader in international travel representation.
 The alliance will further LastMinuteTravel.com's position as the leading
 online dynamic commerce site.  Initially the alliance between
 LastMinuteTravel.com and Discover the World will focus on Mexico.
     "Mexico is clearly a favorite spontaneous travel destination," said Ron
 Mulliken, EVP of Sales, LastMinuteTravel.com.  "Our site traffic indicates
 consistent and growing consumer searches for Last Minute Travel offers to
 Mexico's many popular vacation destinations.  We know Discover the World's
 experienced Mexico-based sales team will prove invaluable in helping us meet
 this growing consumer demand."
     "Because of our global network and menu of marketing services,
 LastMinuteTravel.com, is able to obtain a turn-key operation in Mexico, said
 Jenny Adams, CEO of Discover the World Marketing Holdings.  "This new business
 relationship will provide LastMinuteTravel.com with proven revenue delivery
 through our team of industry professionals based in Mexico City.  Our team has
 a long and successful history of building strategic partnerships that will
 strengthen LastMinuteTravel.com's product offerings to inbound travelers to
 Mexico."
 
     About LastMinuteTravel.com(TM)
     With more than 900 brand name travel providers, LastMinuteTravel.com
 offers consumers the only dynamic marketplace of just-released travel and
 entertainment offers.  The site employs "dynamic commerce" by scientifically
 merging real-time consumer demand with sophisticated revenue management
 systems.  Both consumers and travel providers benefit from this "d-commerce"
 model that powers the right offer, at the right price, to the right customer,
 at the right time.
     Incorporated in 1997 and headquartered in Atlanta,
 LastMinuteTravel.com(TM) has been recognized by "Travel & Leisure" Magazine as
 the best site for spontaneous travel and by "Time" Magazine as having the best
 e-mail alert service, My Travel Minder(TM).  The site was also included in
 "Advertising Age" Magazine's prestigious Marketing 100, and is the winner of
 the 2000 Hospitality Sales and Marketing Association's Platinum "Gold Bell
 Award."
     Last Minute Travel(R) is a registered trademark, and
 LastMinuteTravel.com(TM) and My Travel Minder(TM) are trademarks of
 LastMinuteTravel.com, Inc.  For additional Company information please visit
 the site at www.LastMinuteTravel.com .
 
     About Discover the World
     Established in 1981, Discover the World Marketing is the world's leader
 in international travel representation with 75 offices in 51 countries.
 Headquartered in Scottsdale, Ariz., the company represents 40 major travel
 corporations with revenue generation in excess of $450 million in 2000.
 Additional information about Discover the World Marketing, Inc. can be found
 on its web site located at www.discovertheworld.com .
     Discover the World Holdings was formed in 2000 to capitalize on emerging
 new and complementary businesses leveraging the strength of the company's
 global network.  Overseeing the development of new ventures for Discover the
 World Holdings is Rick Cooper, Discover's vice president of strategic planning
 and development.
 
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SOURCE LastMinuteTravel.com
    ATLANTA, and SCOTTSDALE, Ariz., April 26 /PRNewswire/ --
 LastMinuteTravel.com(TM), the global marketplace for Last Minute Travel(R)
 offers, today announced a strategic alliance with Discover the World
 Marketing, Inc., the world's leader in international travel representation.
 The alliance will further LastMinuteTravel.com's position as the leading
 online dynamic commerce site.  Initially the alliance between
 LastMinuteTravel.com and Discover the World will focus on Mexico.
     "Mexico is clearly a favorite spontaneous travel destination," said Ron
 Mulliken, EVP of Sales, LastMinuteTravel.com.  "Our site traffic indicates
 consistent and growing consumer searches for Last Minute Travel offers to
 Mexico's many popular vacation destinations.  We know Discover the World's
 experienced Mexico-based sales team will prove invaluable in helping us meet
 this growing consumer demand."
     "Because of our global network and menu of marketing services,
 LastMinuteTravel.com, is able to obtain a turn-key operation in Mexico, said
 Jenny Adams, CEO of Discover the World Marketing Holdings.  "This new business
 relationship will provide LastMinuteTravel.com with proven revenue delivery
 through our team of industry professionals based in Mexico City.  Our team has
 a long and successful history of building strategic partnerships that will
 strengthen LastMinuteTravel.com's product offerings to inbound travelers to
 Mexico."
 
     About LastMinuteTravel.com(TM)
     With more than 900 brand name travel providers, LastMinuteTravel.com
 offers consumers the only dynamic marketplace of just-released travel and
 entertainment offers.  The site employs "dynamic commerce" by scientifically
 merging real-time consumer demand with sophisticated revenue management
 systems.  Both consumers and travel providers benefit from this "d-commerce"
 model that powers the right offer, at the right price, to the right customer,
 at the right time.
     Incorporated in 1997 and headquartered in Atlanta,
 LastMinuteTravel.com(TM) has been recognized by "Travel & Leisure" Magazine as
 the best site for spontaneous travel and by "Time" Magazine as having the best
 e-mail alert service, My Travel Minder(TM).  The site was also included in
 "Advertising Age" Magazine's prestigious Marketing 100, and is the winner of
 the 2000 Hospitality Sales and Marketing Association's Platinum "Gold Bell
 Award."
     Last Minute Travel(R) is a registered trademark, and
 LastMinuteTravel.com(TM) and My Travel Minder(TM) are trademarks of
 LastMinuteTravel.com, Inc.  For additional Company information please visit
 the site at www.LastMinuteTravel.com .
 
     About Discover the World
     Established in 1981, Discover the World Marketing is the world's leader
 in international travel representation with 75 offices in 51 countries.
 Headquartered in Scottsdale, Ariz., the company represents 40 major travel
 corporations with revenue generation in excess of $450 million in 2000.
 Additional information about Discover the World Marketing, Inc. can be found
 on its web site located at www.discovertheworld.com .
     Discover the World Holdings was formed in 2000 to capitalize on emerging
 new and complementary businesses leveraging the strength of the company's
 global network.  Overseeing the development of new ventures for Discover the
 World Holdings is Rick Cooper, Discover's vice president of strategic planning
 and development.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X77857476
 
 SOURCE  LastMinuteTravel.com