LastMinuteTravel.com, the Original Internet Site for Last Minute Travel(R) Offers, Unveils Additional Uses for Its Federal Trademark - Last Minute Travel(R)

Apr 02, 2001, 01:00 ET from LastMinuteTravel.com

    NEW YORK, and ATLANTA, April 2 /PRNewswire/ -- LastMinuteTravel.com(TM),
 the global marketplace for Last Minute Travel(R) offers, today unveiled plans
 to further reach the growing Last Minute Travel(R) market by capitalizing on
 its valuable trademark -- Last Minute Travel(R).  Consumers visiting
 LastMinuteTravel.com will soon find a new home page showcase featuring the
 most popular Last Minute Travel(R) destinations.  These destinations provide
 direct links to Last Minute Travel(R) offers that can be directly purchased
 from providers.  In addition, LastMinuteTravel.com is developing licensing
 agreements with a limited number of travel providers who wish to use the
 trademark, Last Minute Travel(R).  The first licensing agreement is with a
 leading travel insurance company that will be the exclusive provider of Last
 Minute Travel(R) Insurance.
     "Since we founded our company five years ago, the growth in spontaneous
 travel has escalated from a niche market to a full-blown market," said David
 Miranda, CEO and founder, LastMinuteTravel.com.  "The volumes of research and
 the recent interest of other online travel sites to exploit this market
 validates our original business premise that the Internet is the only
 distribution channel that can marry today's time impoverished consumer with
 real time availability.  Because we recognized this fact early on, we are in
 the unique position of having technology that was designed from the beginning
 to facilitate distribution in a time sensitive environment -- providing both
 the consumer and the travel seller advantages in using our site," added
 Miranda.
     Since the launch of LastMinuteTravel.com(TM) there has been record growth
 in the demand for Last Minute Travel(R) offers.  According to PhocusWright
 research published in June 2000, the spontaneous travel market has grown to
 include more than 25 million Americans.  In addition, one-third of online
 travel consumers plan trips within two weeks of departure and one-in-five
 online consumers plan trips within one week of departure according to the
 February 2001 research published by the Travel Industry of America (TIA).
 This coupled with what Dr. Peter Yesawich, author of the YPB/Yankelovich
 Travel Monitor, coined 'the age of time poverty and vigilante consumerism' is
 what is fueling the growth of online travel sales.
 
     About LastMinuteTravel.com(TM)
     With more than 900 brand name travel providers, LastMinuteTravel.com
 offers consumers the only dynamic marketplace of just-released travel and
 entertainment offers.  The site employs 'dynamic commerce' by scientifically
 merging real-time consumer demand with sophisticated revenue management
 systems.  Both consumers and travel providers benefit from this 'd-commerce'
 model that powers the right offer, at the right price, to the right customer,
 at the right time.
     Incorporated in 1997 and headquartered in Atlanta,
 LastMinuteTravel.com(TM) has been recognized by Travel & Leisure Magazine, as
 the best site for spontaneous travel and by Time Magazine as having the best
 email alert service, My Travel Minder(TM).  The site was also included in
 Advertising Age Magazine's prestigious Marketing 100, and is the winner of the
 2000 Hospitality Sales and Marketing Association's Platinum 'Gold Bell Award'.
     Last Minute Travel (R) is a registered trademark, and
 LastMinuteTravel.com(TM) and My Travel Minder(TM) are trademarks of
 LastMinuteTravel.com, Inc.  For additional Company information please visit
 the site at www.LastMinuteTravel.com .
 
 

SOURCE LastMinuteTravel.com
    NEW YORK, and ATLANTA, April 2 /PRNewswire/ -- LastMinuteTravel.com(TM),
 the global marketplace for Last Minute Travel(R) offers, today unveiled plans
 to further reach the growing Last Minute Travel(R) market by capitalizing on
 its valuable trademark -- Last Minute Travel(R).  Consumers visiting
 LastMinuteTravel.com will soon find a new home page showcase featuring the
 most popular Last Minute Travel(R) destinations.  These destinations provide
 direct links to Last Minute Travel(R) offers that can be directly purchased
 from providers.  In addition, LastMinuteTravel.com is developing licensing
 agreements with a limited number of travel providers who wish to use the
 trademark, Last Minute Travel(R).  The first licensing agreement is with a
 leading travel insurance company that will be the exclusive provider of Last
 Minute Travel(R) Insurance.
     "Since we founded our company five years ago, the growth in spontaneous
 travel has escalated from a niche market to a full-blown market," said David
 Miranda, CEO and founder, LastMinuteTravel.com.  "The volumes of research and
 the recent interest of other online travel sites to exploit this market
 validates our original business premise that the Internet is the only
 distribution channel that can marry today's time impoverished consumer with
 real time availability.  Because we recognized this fact early on, we are in
 the unique position of having technology that was designed from the beginning
 to facilitate distribution in a time sensitive environment -- providing both
 the consumer and the travel seller advantages in using our site," added
 Miranda.
     Since the launch of LastMinuteTravel.com(TM) there has been record growth
 in the demand for Last Minute Travel(R) offers.  According to PhocusWright
 research published in June 2000, the spontaneous travel market has grown to
 include more than 25 million Americans.  In addition, one-third of online
 travel consumers plan trips within two weeks of departure and one-in-five
 online consumers plan trips within one week of departure according to the
 February 2001 research published by the Travel Industry of America (TIA).
 This coupled with what Dr. Peter Yesawich, author of the YPB/Yankelovich
 Travel Monitor, coined 'the age of time poverty and vigilante consumerism' is
 what is fueling the growth of online travel sales.
 
     About LastMinuteTravel.com(TM)
     With more than 900 brand name travel providers, LastMinuteTravel.com
 offers consumers the only dynamic marketplace of just-released travel and
 entertainment offers.  The site employs 'dynamic commerce' by scientifically
 merging real-time consumer demand with sophisticated revenue management
 systems.  Both consumers and travel providers benefit from this 'd-commerce'
 model that powers the right offer, at the right price, to the right customer,
 at the right time.
     Incorporated in 1997 and headquartered in Atlanta,
 LastMinuteTravel.com(TM) has been recognized by Travel & Leisure Magazine, as
 the best site for spontaneous travel and by Time Magazine as having the best
 email alert service, My Travel Minder(TM).  The site was also included in
 Advertising Age Magazine's prestigious Marketing 100, and is the winner of the
 2000 Hospitality Sales and Marketing Association's Platinum 'Gold Bell Award'.
     Last Minute Travel (R) is a registered trademark, and
 LastMinuteTravel.com(TM) and My Travel Minder(TM) are trademarks of
 LastMinuteTravel.com, Inc.  For additional Company information please visit
 the site at www.LastMinuteTravel.com .
 
 SOURCE  LastMinuteTravel.com