Lay's Potato Chips Teams Up With Baseball Great Cal Ripken, Jr. for New 'Betcha Can't Eat Just One' TV Commercial That Debuted on Opening Day And Reveals a Surprise Change in the Lineup

Lay's Unveils One-Time Series of Special Limited-Edition Packages Featuring

Four Cal Ripken Baseball Card Images and Autograph



Apr 03, 2001, 01:00 ET from Frito-Lay, Inc.

    BALTIMORE, April 3 /PRNewswire/ -- Frito-Lay, Inc. announced today the
 debut of a new Lay's Potato Chips television commercial featuring baseball
 great Cal Ripken, Jr.  In a salute to America's favorite pastime, the
 30-second spot debuted on Opening Day of the 2001 Baseball Season.  The snack
 company will also launch a one-time series of limited edition Lay's packages
 featuring four Cal Ripken, Jr. baseball card images and his autograph.
     "We're launching our new Lay's commercial starring Cal Ripken, Jr. to
 invite consumers to celebrate the irresistibly great taste of Lay's.  Not even
 the Iron Man of baseball himself can eat just one," said Andy Malloy,
 Frito-Lay Regional Vice President.  "The commercial spotlights Cal Ripken, Jr.
 entering into an unusual wager that tells the world that Lay's quality is
 absolutely irresistible."
     In the commercial titled "Batboy," Ripken gambles and loses on a batboy's
 challenge that Lay's are too good to eat just one, which results in a surprise
 change in the lineup.
     The 30-second commercial debuted on April 2 and will be shown only in
 Baltimore, MD, Washington, DC and Harrisburg, Lancaster and York, PA.
 
     Series of Limited Edition Lay's Packages
     In mid-April, limited edition packages featuring four different Cal
 Ripken, Jr. images will be available in both Lay's and Wavy Lay's bags.  These
 packages, which will be available in Baltimore, Washington, DC and Harrisburg,
 Lancaster and York through the season's end, are produced only at the
 Frito-Lay York, PA, and Kirkwood, NY manufacturing facilities.
     Today, consumers eat more Lay's Potato Chips than any other salty snack.
 Last year, consumers purchased approximately 4.6 million pounds of Lay's
 Potato Chips in Baltimore and Washington supermarkets, while consumers in
 Harrisburg and Scranton purchased approximately 2.5 million pounds in
 supermarkets.
 
     "Team Up With Cal" at Giant Food Stores
     Beginning May 6, Giant Food Stores is launching its "Team Up with Cal"
 program to support the Children's Cancer Foundation by sending children
 suffering from cancer to see Cal Ripken, Jr. play at one of this season's home
 games.  Lay's Potato Chips will donate $0.50 to the Foundation with every
 20-ounce purchase at Giant Foods (up to $30,000.00) to support the program.
 The promotion runs through June 16.
     Frito-Lay, Inc., which is headquartered in Plano, TX, is the $11 billion
 snack food division of PepsiCo, Inc. (NYSE:   PEP), which is based in Purchase,
 NY.  Frito-Lay is the market leader in half of the world's top 10 snack chips
 markets with operations in 40 countries and a family of global, multi-billion-
 dollar brands including Lay's Potato Chips, Doritos Tortilla Chips, Ruffles
 Potato Chips, Tostitos Tortilla Chips and Cheetos Cheese-Flavored Snacks.
 
 

SOURCE Frito-Lay, Inc.
    BALTIMORE, April 3 /PRNewswire/ -- Frito-Lay, Inc. announced today the
 debut of a new Lay's Potato Chips television commercial featuring baseball
 great Cal Ripken, Jr.  In a salute to America's favorite pastime, the
 30-second spot debuted on Opening Day of the 2001 Baseball Season.  The snack
 company will also launch a one-time series of limited edition Lay's packages
 featuring four Cal Ripken, Jr. baseball card images and his autograph.
     "We're launching our new Lay's commercial starring Cal Ripken, Jr. to
 invite consumers to celebrate the irresistibly great taste of Lay's.  Not even
 the Iron Man of baseball himself can eat just one," said Andy Malloy,
 Frito-Lay Regional Vice President.  "The commercial spotlights Cal Ripken, Jr.
 entering into an unusual wager that tells the world that Lay's quality is
 absolutely irresistible."
     In the commercial titled "Batboy," Ripken gambles and loses on a batboy's
 challenge that Lay's are too good to eat just one, which results in a surprise
 change in the lineup.
     The 30-second commercial debuted on April 2 and will be shown only in
 Baltimore, MD, Washington, DC and Harrisburg, Lancaster and York, PA.
 
     Series of Limited Edition Lay's Packages
     In mid-April, limited edition packages featuring four different Cal
 Ripken, Jr. images will be available in both Lay's and Wavy Lay's bags.  These
 packages, which will be available in Baltimore, Washington, DC and Harrisburg,
 Lancaster and York through the season's end, are produced only at the
 Frito-Lay York, PA, and Kirkwood, NY manufacturing facilities.
     Today, consumers eat more Lay's Potato Chips than any other salty snack.
 Last year, consumers purchased approximately 4.6 million pounds of Lay's
 Potato Chips in Baltimore and Washington supermarkets, while consumers in
 Harrisburg and Scranton purchased approximately 2.5 million pounds in
 supermarkets.
 
     "Team Up With Cal" at Giant Food Stores
     Beginning May 6, Giant Food Stores is launching its "Team Up with Cal"
 program to support the Children's Cancer Foundation by sending children
 suffering from cancer to see Cal Ripken, Jr. play at one of this season's home
 games.  Lay's Potato Chips will donate $0.50 to the Foundation with every
 20-ounce purchase at Giant Foods (up to $30,000.00) to support the program.
 The promotion runs through June 16.
     Frito-Lay, Inc., which is headquartered in Plano, TX, is the $11 billion
 snack food division of PepsiCo, Inc. (NYSE:   PEP), which is based in Purchase,
 NY.  Frito-Lay is the market leader in half of the world's top 10 snack chips
 markets with operations in 40 countries and a family of global, multi-billion-
 dollar brands including Lay's Potato Chips, Doritos Tortilla Chips, Ruffles
 Potato Chips, Tostitos Tortilla Chips and Cheetos Cheese-Flavored Snacks.
 
 SOURCE  Frito-Lay, Inc.