Leading Broadcast Tools Providers Deliver Easy-to-Use Interactive TV Tools Supporting the Microsoft TV Platform

Five Industry Leaders Work With Microsoft TV to Enable Broadcasters

To Transition to Interactive TV More Easily



Apr 23, 2001, 01:00 ET from Microsoft Corp.

    LAS VEGAS, April 23 /PRNewswire/ -- Today at the National Association of
 Broadcasters convention, NAB2001, Microsoft Corp. (Nasdaq:   MSFT) announced the
 availability of new broadcast tools supporting the Microsoft(R) TV platform
 from five industry leaders:  Avid Technology Inc., Chyron Corp., Norpak Corp.,
 VertigoXmedia and vi[z]rt Ltd. Many of these tools are being shown for the
 first time at NAB2001, and all are designed to help accelerate the creation
 and delivery of interactive TV programming using recognized tools, equipment
 and editing resources. The availability of these tools will speed the creation
 of mainstream interactive television by making it easy to integrate
 interactive content during the writing and editing process of a TV program.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     Microsoft's pioneering work with leading tools providers is an outcropping
 of its industry-leading interactive TV developer program. By supporting
 Microsoft TV, these companies are helping make it easy and possible for
 content creators everywhere to create compelling interactive TV programming
 and applications.
     "The Microsoft TV Developer Program is helping companies such as Avid,
 Chyron, Norpak, VertigoXmedia and vi[z]rt create the tools that broadcasters
 use to make interactive TV a reality today," said David Witus, director of
 content programs for the Microsoft TV Group at Microsoft. "Through their
 involvement in the developer program, these companies are demonstrating strong
 support for the Microsoft TV platform while making it easy for the broadcast
 industry to integrate high-quality video and graphics with interactive
 elements, resulting in some amazing new TV programming."
     The five tools partners will be demonstrating new products that support
 the Microsoft TV platform in their booths on the show floor at NAB2001.
 
     Chyron (Booth I6631)
     Chyron ( http://www.chyron.com/ ) will be demonstrating a complete range
 of interactive TV production and automation tools, including Lyric iTV for
 professional television graphic-oriented iTV content creation and triggering;
 CG Interactive, which enables the large installed base of existing and new
 Chyron graphics systems to automatically produce synchronous enhanced
 television, even in a live environment; and DCC Interactive, providing
 seamless broadcast automation support for ATVEF content.
     "We have been excited by the enthusiastic support we have received from
 Microsoft and the iTV community and are proud to provide solutions optimized
 for the Microsoft TV platform," said Bill Hendler, vice president of the
 Interactive Division at Chyron.
     The release is part of a joint agreement made between Microsoft and Chyron
 to integrate Chyron's playback graphics package for interactive TV in the
 Microsoft TV platform. Chyron is an industry leader in the development and
 delivery of products and services for standard TV broadcasting,
 high-definition TV, interactive TV and broadband delivery.
 
     vi[z]rt (Booth S4147)
     vi[z]rt ( http://www.vizrt.com/ ) announced the release of its content
 pilot I-Extensions developed exclusively for the Microsoft TV platform.
 Content pilot I-Extensions take advantage of the Microsoft TV platform by
 using templates that generate broadcast-quality graphics for television and
 the Web as a script is being written, enabling broadcast producers to prepare
 content for broadcast and the Web in one simple application. This reduces the
 time and expense associated with the production of interactive TV programming.
     "We are excited by our relationship with Microsoft TV and adding new
 content delivery capabilities for our customers," said Greg Petroff, vice
 president of marketing at vi[z]rt. "vi[z] content pilot I-Extensions is
 remarkably simple to use for Microsoft TV and the Internet. It is part of our
 strategy to provide tools that efficiently and productively allow broadcasters
 to create, manage and deliver high-quality content across broadcast,
 interactive, Internet and wireless media."
 
     Avid (Booth M8318)
     Avid ( http://www.avid.com/ ), the company that delivers the solutions
 that Make, Manage and Move Media(TM), has added an interactive design tool to
 its editing products that allows producers to work in tandem with interactive
 TV teams. The design tool adds HTML triggers in the Avid(R) timeline along
 with audio and video tracks for seamless, complete editing of an entire
 interactive TV program at one time. The new interactive features were designed
 to support the Microsoft TV platform and ATVEF standards, the most widely used
 standards for creating interactive TV content.
     "Avid is pleased to work with Microsoft to offer another powerful solution
 to the nonlinear production process," said Robert Stacy, director of product
 marketing for Media Composer(R) at Avid. "Content creators and video producers
 will now have the ability to offer additional services to their clients
 through tools that enable them to create interactive elements, streamline
 production and work collaboratively in a familiar environment -- the Avid
 timeline."
 
     Norpak (Booth I6760)
     Norpak ( http://www.norpak.ca/ ) will be showing new solutions for
 interactive TV, HDTV and data broadcast with its latest solutions that support
 the Microsoft TV platform. The Norpak WHAZ-it Interactive TV Monitor is the
 first professional data-monitoring solution available for systems running on
 the Microsoft TV platform. Norpak and Microsoft TV have been working to
 develop encoder systems that allow broadcasters and network operators to
 filter and/or replace, in real time, embedded interactive TV data based on
 predetermined rules established by the broadcaster. WHAK-it provides real-time
 localization of national content.
 
     VertigoXmedia (Booth E3147)
     VertigoXmedia ( http://www.vertigoxmedia.com/ ) has released the latest
 version of its flagship product, Producer On Air 2.0. Producer On Air allows
 broadcasters to collect content from the Web, wire feeds, newsroom systems and
 other outlets and convert the data for delivery to the Web and interactive TV
 programs through satellite, cable or mobile devices. By establishing a
 reactive link between multiple media-delivery channels, VertigoXmedia enables
 broadcasters to produce dynamic content that is updated automatically in
 response to viewer feedback. This reduces the time and costs associated with
 producing interactive TV content. The content is easily distributed through
 the Microsoft TV platform, using open standards technology, and is delivered
 seamlessly to the viewer.
     "The combination of Microsoft TV and our Producer On Air content
 automation platform allows broadcasters to easily integrate interactive TV
 functionality into their existing broadcast environment," said David Wilkins,
 president and CEO of VertigoXmedia. "By allowing broadcasters to use
 production tools they are already familiar with, Microsoft TV becomes an
 extension to their existing workflow, rather than a whole new process that
 needs to be managed separately."
 
     SpinTV Joins Microsoft TV Developer Program
     Microsoft also announced that SpinTV ( http://www.spin.tv/ ) has joined
 the developer program. Spin TV's Studio Suite supports ATVEF standards,
 allowing content developers to easily create and deploy interactive TV
 content, speeding the development and delivery of interactive TV programming.
 Future versions of the product will be designed to support the Microsoft TV
 platform.
     In addition to being demonstrated in the five tools provider exhibits, the
 Microsoft TV platform will be shown in the Microsoft Internet Theater.
 UltimateTV(R) service, the exciting interactive TV service from Microsoft and
 available by subscription on DIRECTV units, will also be running in the
 Interactive Living section of the E-Topia exhibit. UltimateTV incorporates the
 best of personal video recording, interactivity and Internet on TV in one
 service and in one box and is powered by the Microsoft TV platform.
 
     About the Microsoft TV Developer Program
     The Microsoft TV Developer Program offers members exclusive and up-to-date
 information about the Microsoft TV platform, including software updates,
 access to a wide range of Microsoft TV solution providers, discounts on
 training events for tool developers, co-marketing opportunities with Microsoft
 and a Tools Developer Kit.
     The tools providers support the Microsoft TV platform by offering content
 creators the ability to easily generate interactive programming that is
 compliant with interactive programming standards.
 
     About the Microsoft TV Platform
     The Microsoft TV platform is a standards-based, client and server software
 family that enables network operators and their partners to deliver the most
 compelling interactive TV services to consumers. The platform supports a range
 of TV devices -- from current and next-generation set-top boxes and digital
 video recorders to integrated television sets, entertainment appliances and
 other computing devices. Through the platform, network operators and hardware
 providers can team up to offer consumers an unparalleled range of services,
 from e-mail and Internet on TV to interactive programming, electronic program
 guides and digital video recording.
     Microsoft TV also creates significant new economic opportunities for
 network operators and the more than 1,000 companies worldwide who have chosen
 to work with the platform to deliver or supply the services, programming,
 hardware and software for the interactive TV industry. Microsoft TV supports
 open standards and is backed by the technical expertise, support and broad
 third-party developer community Microsoft is known for. It is an integral part
 of the Microsoft .NET vision of empowering people through great software --
 any time, any place and on any device. More information about the Microsoft TV
 platform can be found at http://www.microsoft.com/tv/ .
 
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and Internet technologies for personal and business computing. The company
 offers a wide range of products and services designed to empower people
 through great software -- any time, any place and on any device.
     NOTE:  Microsoft and UltimateTV are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
 The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X99663595
 
 

SOURCE Microsoft Corp.
    LAS VEGAS, April 23 /PRNewswire/ -- Today at the National Association of
 Broadcasters convention, NAB2001, Microsoft Corp. (Nasdaq:   MSFT) announced the
 availability of new broadcast tools supporting the Microsoft(R) TV platform
 from five industry leaders:  Avid Technology Inc., Chyron Corp., Norpak Corp.,
 VertigoXmedia and vi[z]rt Ltd. Many of these tools are being shown for the
 first time at NAB2001, and all are designed to help accelerate the creation
 and delivery of interactive TV programming using recognized tools, equipment
 and editing resources. The availability of these tools will speed the creation
 of mainstream interactive television by making it easy to integrate
 interactive content during the writing and editing process of a TV program.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     Microsoft's pioneering work with leading tools providers is an outcropping
 of its industry-leading interactive TV developer program. By supporting
 Microsoft TV, these companies are helping make it easy and possible for
 content creators everywhere to create compelling interactive TV programming
 and applications.
     "The Microsoft TV Developer Program is helping companies such as Avid,
 Chyron, Norpak, VertigoXmedia and vi[z]rt create the tools that broadcasters
 use to make interactive TV a reality today," said David Witus, director of
 content programs for the Microsoft TV Group at Microsoft. "Through their
 involvement in the developer program, these companies are demonstrating strong
 support for the Microsoft TV platform while making it easy for the broadcast
 industry to integrate high-quality video and graphics with interactive
 elements, resulting in some amazing new TV programming."
     The five tools partners will be demonstrating new products that support
 the Microsoft TV platform in their booths on the show floor at NAB2001.
 
     Chyron (Booth I6631)
     Chyron ( http://www.chyron.com/ ) will be demonstrating a complete range
 of interactive TV production and automation tools, including Lyric iTV for
 professional television graphic-oriented iTV content creation and triggering;
 CG Interactive, which enables the large installed base of existing and new
 Chyron graphics systems to automatically produce synchronous enhanced
 television, even in a live environment; and DCC Interactive, providing
 seamless broadcast automation support for ATVEF content.
     "We have been excited by the enthusiastic support we have received from
 Microsoft and the iTV community and are proud to provide solutions optimized
 for the Microsoft TV platform," said Bill Hendler, vice president of the
 Interactive Division at Chyron.
     The release is part of a joint agreement made between Microsoft and Chyron
 to integrate Chyron's playback graphics package for interactive TV in the
 Microsoft TV platform. Chyron is an industry leader in the development and
 delivery of products and services for standard TV broadcasting,
 high-definition TV, interactive TV and broadband delivery.
 
     vi[z]rt (Booth S4147)
     vi[z]rt ( http://www.vizrt.com/ ) announced the release of its content
 pilot I-Extensions developed exclusively for the Microsoft TV platform.
 Content pilot I-Extensions take advantage of the Microsoft TV platform by
 using templates that generate broadcast-quality graphics for television and
 the Web as a script is being written, enabling broadcast producers to prepare
 content for broadcast and the Web in one simple application. This reduces the
 time and expense associated with the production of interactive TV programming.
     "We are excited by our relationship with Microsoft TV and adding new
 content delivery capabilities for our customers," said Greg Petroff, vice
 president of marketing at vi[z]rt. "vi[z] content pilot I-Extensions is
 remarkably simple to use for Microsoft TV and the Internet. It is part of our
 strategy to provide tools that efficiently and productively allow broadcasters
 to create, manage and deliver high-quality content across broadcast,
 interactive, Internet and wireless media."
 
     Avid (Booth M8318)
     Avid ( http://www.avid.com/ ), the company that delivers the solutions
 that Make, Manage and Move Media(TM), has added an interactive design tool to
 its editing products that allows producers to work in tandem with interactive
 TV teams. The design tool adds HTML triggers in the Avid(R) timeline along
 with audio and video tracks for seamless, complete editing of an entire
 interactive TV program at one time. The new interactive features were designed
 to support the Microsoft TV platform and ATVEF standards, the most widely used
 standards for creating interactive TV content.
     "Avid is pleased to work with Microsoft to offer another powerful solution
 to the nonlinear production process," said Robert Stacy, director of product
 marketing for Media Composer(R) at Avid. "Content creators and video producers
 will now have the ability to offer additional services to their clients
 through tools that enable them to create interactive elements, streamline
 production and work collaboratively in a familiar environment -- the Avid
 timeline."
 
     Norpak (Booth I6760)
     Norpak ( http://www.norpak.ca/ ) will be showing new solutions for
 interactive TV, HDTV and data broadcast with its latest solutions that support
 the Microsoft TV platform. The Norpak WHAZ-it Interactive TV Monitor is the
 first professional data-monitoring solution available for systems running on
 the Microsoft TV platform. Norpak and Microsoft TV have been working to
 develop encoder systems that allow broadcasters and network operators to
 filter and/or replace, in real time, embedded interactive TV data based on
 predetermined rules established by the broadcaster. WHAK-it provides real-time
 localization of national content.
 
     VertigoXmedia (Booth E3147)
     VertigoXmedia ( http://www.vertigoxmedia.com/ ) has released the latest
 version of its flagship product, Producer On Air 2.0. Producer On Air allows
 broadcasters to collect content from the Web, wire feeds, newsroom systems and
 other outlets and convert the data for delivery to the Web and interactive TV
 programs through satellite, cable or mobile devices. By establishing a
 reactive link between multiple media-delivery channels, VertigoXmedia enables
 broadcasters to produce dynamic content that is updated automatically in
 response to viewer feedback. This reduces the time and costs associated with
 producing interactive TV content. The content is easily distributed through
 the Microsoft TV platform, using open standards technology, and is delivered
 seamlessly to the viewer.
     "The combination of Microsoft TV and our Producer On Air content
 automation platform allows broadcasters to easily integrate interactive TV
 functionality into their existing broadcast environment," said David Wilkins,
 president and CEO of VertigoXmedia. "By allowing broadcasters to use
 production tools they are already familiar with, Microsoft TV becomes an
 extension to their existing workflow, rather than a whole new process that
 needs to be managed separately."
 
     SpinTV Joins Microsoft TV Developer Program
     Microsoft also announced that SpinTV ( http://www.spin.tv/ ) has joined
 the developer program. Spin TV's Studio Suite supports ATVEF standards,
 allowing content developers to easily create and deploy interactive TV
 content, speeding the development and delivery of interactive TV programming.
 Future versions of the product will be designed to support the Microsoft TV
 platform.
     In addition to being demonstrated in the five tools provider exhibits, the
 Microsoft TV platform will be shown in the Microsoft Internet Theater.
 UltimateTV(R) service, the exciting interactive TV service from Microsoft and
 available by subscription on DIRECTV units, will also be running in the
 Interactive Living section of the E-Topia exhibit. UltimateTV incorporates the
 best of personal video recording, interactivity and Internet on TV in one
 service and in one box and is powered by the Microsoft TV platform.
 
     About the Microsoft TV Developer Program
     The Microsoft TV Developer Program offers members exclusive and up-to-date
 information about the Microsoft TV platform, including software updates,
 access to a wide range of Microsoft TV solution providers, discounts on
 training events for tool developers, co-marketing opportunities with Microsoft
 and a Tools Developer Kit.
     The tools providers support the Microsoft TV platform by offering content
 creators the ability to easily generate interactive programming that is
 compliant with interactive programming standards.
 
     About the Microsoft TV Platform
     The Microsoft TV platform is a standards-based, client and server software
 family that enables network operators and their partners to deliver the most
 compelling interactive TV services to consumers. The platform supports a range
 of TV devices -- from current and next-generation set-top boxes and digital
 video recorders to integrated television sets, entertainment appliances and
 other computing devices. Through the platform, network operators and hardware
 providers can team up to offer consumers an unparalleled range of services,
 from e-mail and Internet on TV to interactive programming, electronic program
 guides and digital video recording.
     Microsoft TV also creates significant new economic opportunities for
 network operators and the more than 1,000 companies worldwide who have chosen
 to work with the platform to deliver or supply the services, programming,
 hardware and software for the interactive TV industry. Microsoft TV supports
 open standards and is backed by the technical expertise, support and broad
 third-party developer community Microsoft is known for. It is an integral part
 of the Microsoft .NET vision of empowering people through great software --
 any time, any place and on any device. More information about the Microsoft TV
 platform can be found at http://www.microsoft.com/tv/ .
 
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and Internet technologies for personal and business computing. The company
 offers a wide range of products and services designed to empower people
 through great software -- any time, any place and on any device.
     NOTE:  Microsoft and UltimateTV are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
 The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X99663595
 
 SOURCE  Microsoft Corp.

RELATED LINKS

http://www.microsoft.com