Leading Chinese Video Companies Adopt Pinnacle Systems' TARGA 3000 for Next Generation Editing and Character Generation Systems

Apr 19, 2001, 01:00 ET from Pinnacle Systems, Inc.

    MOUNTAIN VIEW, Calif., April 19 /PRNewswire/ -- Pinnacle Systems
 (Nasdaq:   PCLE) today announced that leading video equipment manufacturers in
 the Chinese market are partnering with Pinnacle Systems and have adopted the
 Company's TARGA 3000 platform as the core video processor for their next
 generation of non-linear editing (NLE) and character generation systems. The
 companies in this market that are newly embracing TARGA 3000 include Dayang
 Technology Development Inc., Sobey Digital Technical Co., Ltd., Beijing
 Founder Electronics Co., Ltd. and New Digital Technology Holdings Ltd.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001027/PCLELOGO )
     "We estimate that the Chinese video editing market is one of most rapidly
 expanding segments and therefore presents a large growth opportunity for
 Pinnacle," said Ajay Chopra, president of Pinnacle Systems' Professional Media
 division. "We are pleased to be working with these leading companies who now
 join over 20 video applications supporting our TARGA 3000 platform."
     Chinese video manufacturers will demonstrate TARGA 3000-based systems at
 this year's BIRTV -- China's leading video production technology trade show
 this summer in Beijing. Systems are scheduled to ship in Fall 2001.
     "From the point of the product quality, Pinnacle Systems' solutions are
 highly competitive in the market," said Mr. Deng Wei, vice president of
 Dayang. "TARGA 3000 has broad potential and flexibility in systems integration
 and software development."
     "As an important company in China's NLE and networking field, Sobey chose
 Pinnacle Systems' TARGA 3000 for Sobey's new generation of products," said
 Mr. Bobo Fung, vice president of Sobey. "TARGA 3000 offers many unmatched
 features for non-linear editing such as multi-layer compositing, using its
 HUB3 technology, which will aide in the development of our latest products."
     "We've established a partnership with Pinnacle Systems for our entire
 product line," said Mr. Wu Zhonghai, vice president of Founder. "The reason we
 chose TARGA 3000 as an OEM product is that TARGA 3000 is a new generation NLE
 platform. And more importantly, Pinnacle Systems' TARGA 3000 and Pinnacle's
 MediaStream working together can finally realize the important goal of data
 exchange between production networks and on-air networks."
 
     About Dayang Technology Development Inc. (Dayang)
     Founded in January 1989, Dayang Technology Development Inc. is a core
 enterprise of the Chinese Academy of Sciences, the oldest and largest
 professional video equipment provider in China. Dayang not only manufactures
 the most advanced character generator (CG), nonlinear editing system (NLE) and
 virtual reality sets (VRset), but also distributes broadcasting equipment made
 by other companies.
 
     Sobey Digital Technical Co., Ltd. (Sobey)
     Sobey Digital Technical Co., Ltd. is one of the largest professional TV
 Multimedia equipment manufacturers in China. With high technology and the
 integration of the research, manufacture and management of TV multimedia
 equipment, Sobey has developed rapidly in recent years. Sobey has 7 branches
 and 30 offices in China, establishing a sales and service systems that covers
 all the main provinces and cities.
 
     Beijing Founder Electronics Co., Ltd., Digital Media Branch (Founder)
     Founder is a key provider of professional video products and networked
 solutions for TV stations using computer networks and related storage
 technology. Founder provides mature products and excellent service through the
 sales and technical service network in China. Beijing Founder Electronics Co.,
 Ltd. is part of Founder (Hong Kong) Limited, a publicly traded company on the
 Hong Kong Exchange.
 
     New Digital Technology Holdings Ltd. (NDT)
     NDT is a professional company engaging in the research and marketing of
 broadcast multimedia equipment and high-end digital systems integration. As an
 early entrant to the NLE field, NDT not only sells a variety of NLE products,
 it performs the localization and integration of products, and is also adding
 its own intellectual property.
 
     About TARGA 3000
     The TARGA 3000 is Pinnacle Systems' most powerful desktop editing and
 composting solution. TARGA 3000 offers impeccable quality with its support for
 multiple channels of uncompressed video, while also supporting major
 compressed formats such as MPEG2 IBP, MPEG IMX and DV. TARGA 3000's effects
 capabilities are unmatched with the ability to offer up to 8 effects layers in
 realtime and has a complete I/O solution provided through a family of breakout
 boxes.
 
     About Pinnacle Systems, Inc.
     Pinnacle Systems' broadcast, professional, and consumer products provide
 video professionals and consumers cutting-edge digital video tools to create,
 store, distribute and view web enabled digital video easier and more
 affordably than ever before. Pinnacle Systems may be reached at 650-526-1600
 or on the World Wide Web at www.pinnaclesys.com.
 
     NOTE:  All trademarks and registered trademarks are the property of their
 owners and are used for identification or reference purposes only, with no
 intent to infringe on copyrights.
 
 

SOURCE Pinnacle Systems, Inc.
    MOUNTAIN VIEW, Calif., April 19 /PRNewswire/ -- Pinnacle Systems
 (Nasdaq:   PCLE) today announced that leading video equipment manufacturers in
 the Chinese market are partnering with Pinnacle Systems and have adopted the
 Company's TARGA 3000 platform as the core video processor for their next
 generation of non-linear editing (NLE) and character generation systems. The
 companies in this market that are newly embracing TARGA 3000 include Dayang
 Technology Development Inc., Sobey Digital Technical Co., Ltd., Beijing
 Founder Electronics Co., Ltd. and New Digital Technology Holdings Ltd.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20001027/PCLELOGO )
     "We estimate that the Chinese video editing market is one of most rapidly
 expanding segments and therefore presents a large growth opportunity for
 Pinnacle," said Ajay Chopra, president of Pinnacle Systems' Professional Media
 division. "We are pleased to be working with these leading companies who now
 join over 20 video applications supporting our TARGA 3000 platform."
     Chinese video manufacturers will demonstrate TARGA 3000-based systems at
 this year's BIRTV -- China's leading video production technology trade show
 this summer in Beijing. Systems are scheduled to ship in Fall 2001.
     "From the point of the product quality, Pinnacle Systems' solutions are
 highly competitive in the market," said Mr. Deng Wei, vice president of
 Dayang. "TARGA 3000 has broad potential and flexibility in systems integration
 and software development."
     "As an important company in China's NLE and networking field, Sobey chose
 Pinnacle Systems' TARGA 3000 for Sobey's new generation of products," said
 Mr. Bobo Fung, vice president of Sobey. "TARGA 3000 offers many unmatched
 features for non-linear editing such as multi-layer compositing, using its
 HUB3 technology, which will aide in the development of our latest products."
     "We've established a partnership with Pinnacle Systems for our entire
 product line," said Mr. Wu Zhonghai, vice president of Founder. "The reason we
 chose TARGA 3000 as an OEM product is that TARGA 3000 is a new generation NLE
 platform. And more importantly, Pinnacle Systems' TARGA 3000 and Pinnacle's
 MediaStream working together can finally realize the important goal of data
 exchange between production networks and on-air networks."
 
     About Dayang Technology Development Inc. (Dayang)
     Founded in January 1989, Dayang Technology Development Inc. is a core
 enterprise of the Chinese Academy of Sciences, the oldest and largest
 professional video equipment provider in China. Dayang not only manufactures
 the most advanced character generator (CG), nonlinear editing system (NLE) and
 virtual reality sets (VRset), but also distributes broadcasting equipment made
 by other companies.
 
     Sobey Digital Technical Co., Ltd. (Sobey)
     Sobey Digital Technical Co., Ltd. is one of the largest professional TV
 Multimedia equipment manufacturers in China. With high technology and the
 integration of the research, manufacture and management of TV multimedia
 equipment, Sobey has developed rapidly in recent years. Sobey has 7 branches
 and 30 offices in China, establishing a sales and service systems that covers
 all the main provinces and cities.
 
     Beijing Founder Electronics Co., Ltd., Digital Media Branch (Founder)
     Founder is a key provider of professional video products and networked
 solutions for TV stations using computer networks and related storage
 technology. Founder provides mature products and excellent service through the
 sales and technical service network in China. Beijing Founder Electronics Co.,
 Ltd. is part of Founder (Hong Kong) Limited, a publicly traded company on the
 Hong Kong Exchange.
 
     New Digital Technology Holdings Ltd. (NDT)
     NDT is a professional company engaging in the research and marketing of
 broadcast multimedia equipment and high-end digital systems integration. As an
 early entrant to the NLE field, NDT not only sells a variety of NLE products,
 it performs the localization and integration of products, and is also adding
 its own intellectual property.
 
     About TARGA 3000
     The TARGA 3000 is Pinnacle Systems' most powerful desktop editing and
 composting solution. TARGA 3000 offers impeccable quality with its support for
 multiple channels of uncompressed video, while also supporting major
 compressed formats such as MPEG2 IBP, MPEG IMX and DV. TARGA 3000's effects
 capabilities are unmatched with the ability to offer up to 8 effects layers in
 realtime and has a complete I/O solution provided through a family of breakout
 boxes.
 
     About Pinnacle Systems, Inc.
     Pinnacle Systems' broadcast, professional, and consumer products provide
 video professionals and consumers cutting-edge digital video tools to create,
 store, distribute and view web enabled digital video easier and more
 affordably than ever before. Pinnacle Systems may be reached at 650-526-1600
 or on the World Wide Web at www.pinnaclesys.com.
 
     NOTE:  All trademarks and registered trademarks are the property of their
 owners and are used for identification or reference purposes only, with no
 intent to infringe on copyrights.
 
 SOURCE  Pinnacle Systems, Inc.

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