Lene Lay Named as Q1Media's Vice President of Sales

Aug 03, 2015, 07:00 ET from Q1Media

AUSTIN, Texas, Aug. 3, 2015 /PRNewswire/ -- Q1Media, an ad technology and media company, today announced the promotion of Lene Lay to Vice President of Sales. Lay will focus on educating advertising and marketing teams as well as buying partners from leading consumer brands on the best ways to leverage Q1Media's expertise across video, mobile, and display advertising.

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"Lene has been a key driver of our success in the ad tech industry. We're beyond thrilled to have her leadership as we move to strengthen and expand Q1Media's relationships with the largest digital ad buyers globally," said Matt Bentley, SVP of Sales and Marketing.

"It's been amazing to be a part of the Q1Media team over the last seven years and to experience our growth and transformation into one of the best-performing programmatic advertising technology firms today," Lay said. "I'm excited to be on the executive team and to play a larger role in our efforts to help our partners and buyers outperform their campaign goals."

Lay joined Q1Media in 2008 as a Senior Account Executive and quickly rose to become Director of Sales. Prior to Q1Media, she served as an Account Associate at Sommers Marketing and Public Relations and was a content producer for the Austin American-Statesman.

Lay is a long time Austin resident and an active runner and yoga practitioner. She earned a Bachelor of Journalism degree from the University of Texas at Austin.

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About Q1Media

Q1Media is an ad technology and media company that facilitates the performance of digital advertising in the programmatic ecosystem. Q1Media's Hydra Platform creates new 100% viewable and programmatically sellable advertising inventory while maximizing the value of publishers' existing advertising inventory. Q1Media works with 2,000 premium web and mobile publisher partners. It has a reach of 200 million unique visitors across video, mobile and display and generates over 1 billion video ad views per month, according to comScore Video Metrix. Q1Media works closely with DSP's, trading desks, and exchanges to improve the value and performance of this inventory, as well as with brands and premium publishers to deliver custom, premium advertising executions.

Q1Media was recently named one of the most promising companies in America by Forbes Magazine, as well as one of the fastest growing companies according to Inc. Magazine. For the past three years, Q1Media has been recognized as one of the best companies to work for in Texas by Texas Monthly Magazine.

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