Life is Good provides $300,000 in support to Zac Brown's Camp Southern Ground to Help Kids in Need

Custom line of "Zac Brown Band x Life is Good" T-shirts offer consumers opportunity to join in building a world in which life is good for all kids

Aug 10, 2015, 10:41 ET from Life is Good

BOSTON, Aug. 10, 2015 /PRNewswire/ -- Life is Good, the Boston-based lifestyle brand, is committing $300,000 to Camp Southern Ground, the passion project of three-time GRAMMY winner Zac Brown. This support will help create unforgettable outdoor experiences for children of all abilities, which started at Fenway Park during Zac Brown Band's 2015 JEKYLL + HYDE North American Stadium Tour and will continue for the duration of the tour.

Life is Good spreads optimism to the people who need it most through the Life is Good Kids Foundation, which partners with organizations serving the most vulnerable kids, like Camp Southern Ground, to strengthen the quality and culture of their care.

"Through Life is Good's continued support, I know we can make an even bigger difference in our effort to change kids' lives at Camp Southern Ground," said Zac Brown. "Our partnership with Life is Good gives support where it matters most: helping kids to reach their full potential and achieve excellence in all facets of their lives, regardless of any academic, social or emotional difficulties they live with."

The Life is Good Kids Foundation works hands-on with thousands of childcare professionals through its Playmaker program to provide the training and support they need to ensure that children facing challenges grow up feeling safe, loved and joyful.

As part of this partnership, all of the counselors and adults who work with kids at Camp Southern Ground will be trained by the Life is Good Kids Foundation to become certified as a Playmaker so they can continue to help kids of all abilities and backgrounds have the happy childhoods they deserve.

"Every child deserves a happy childhood, and we know firsthand how the power of optimism can impact kids' lives in the long term," said Bert Jacobs, Chief Executive Optimist for Life is Good. "By bringing our Playmaker approach to the staff at Camp Southern Ground, we can help to create an experience of a lifetime for kids who truly deserve it."

In addition to the support, Life is Good has collaborated with Zac Brown to design a custom line of "Zac Brown Band x Life is Good" T-shirts to benefit Camp Southern Ground and Playmakers training for the camp's staff. The tees can be purchased by texting 4GOOD to 77948.

To learn more about how Life is Good and Zac Brown Band are changing kids' lives at Camp Southern Ground, check out a video of Zac Brown and Bert Jacobs on Life is Good's YouTube channel here:

The Life is Good Company spreads the power of optimism and donates 10 percent of its net profits to help kids in need. The company has raised more than $11 million for kids in need to date, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company. Please visit for more details and follow Life is Good on Twitter, Facebook and Instagram.

The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care.  The Foundation's Playmaker program partners with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child's development. The Life is Good Kids Foundation believes that every child deserves a happy childhood. To date, more than $11 million has been raised to help kids in need, principally through the annual Life is Good events, Life is Good products and community fundraising efforts. For more information please visit

Nestled on over 400 acres in the farmlands of Fayetteville, Georgia, Camp Southern Ground, a 501 (c) (3) non-profit organization, is the passion project of GRAMMY Award winning artist Zac Brown. Inspired by his own experience as a camp counselor, Zac's vision is to create a state-of-the-art facility that will serve children ages 7-17.

Camp Southern Ground will have activities to challenge, educate and inspire typical children; children from all socioeconomic backgrounds, races, and religions; and children with diverse abilities, in particular, Asperger syndrome, Tourette syndrome and Autism disorders, as well as learning differences such as ADD/ADHD and dyslexia. Zac has long recognized the necessity for every child to have access to the best resources to learn, grow and succeed, in a positive, healthy and organic environment. For more information visit


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SOURCE Life is Good