Life Is Sweet When You Stop and Taste the Rita's

Apr 25, 2001, 01:00 ET from Rita's Italian Ices

    PHILADELPHIA, April 25 /PRNewswire/ -- In its ongoing commitment to
 providing a superior product and menu selection, Rita's has challenged
 everyone to stop and taste their ices, cones, shakes and other cool stuff for
 FREE throughout the summer.
     "We've always said that sampling our product is the key to customer
 loyalty," said Bob Tumolo, president and founder of Rita's.  "Now we're
 letting people eat our words!  We want people to realize that Rita's is more
 than just Italian ice and that we can satisfy everyone's frozen dessert
 cravings."
     It is this thought that has fueled Rita's aggressive sampling campaign.
 Rita's has designed a program to highlight specific products throughout the
 summer and are encouraging NEW customers to stop and try a special sample size
 of these products and tempting existing customers to try a different product.
 The sampling schedule is as follows:
 
     Rita's Gelati:  April 23 to May 13.  Rita's famous Gelati provides frozen
 dessert fans the best of both worlds with its layers of refreshing ice and
 creamy frozen custard.
     Misto Shake:  June 11 to July 1.  Misto, derived from the Italian word for
 mixture, is made by combining your favorite flavor of ice with either a
 chocolate or vanilla custard base.  When mixed together, the ingredients form
 a refreshing, drink with a smooth, silky texture and great taste.  The flavor
 combinations seem endless and the shake is easy to enjoy on the go.
     Old-Fashioned Frozen Custard: July 16 to August 5.  Rita's Old-fashioned
 Frozen Custard, available in chocolate and vanilla (or a twist), is a smooth,
 silky, rich treat that can be served in either a cone or cup, just like ice
 cream.
     Ices:  ANYTIME.  Rita's Ices are much smoother than a snow cone and not
 nearly as slushy as a Slurpee.  Made with real fruit, Rita's Ice is made fresh
 daily.  Available in more than 20 flavors -- from the traditional favorites
 like cherry and lemon to the exotic favorites like mango and pina colada --
 Rita's Italian Ice is a fat-free and cholesterol-free refreshing treat.
 Rita's also offers Cream Ices, like mint chocolate chip of cookies and cream
 made with real Oreo Cookies, for those who prefer a treat that is smoother and
 richer than Italian ice, but not as heavy as ice cream.
     "Tasting is believing," said Tumolo.  "And, we believe that once people
 stop and taste the Rita's they'll come back for more!"
     Today, Rita's is the nation's largest Italian ice chain with over
 225 operating stores throughout the Northeast and Southeast United States, and
 as far west as central Ohio.  Franchise information can be obtained by calling
 1-800-677-RITA.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X81153956
 
 

SOURCE Rita's Italian Ices
    PHILADELPHIA, April 25 /PRNewswire/ -- In its ongoing commitment to
 providing a superior product and menu selection, Rita's has challenged
 everyone to stop and taste their ices, cones, shakes and other cool stuff for
 FREE throughout the summer.
     "We've always said that sampling our product is the key to customer
 loyalty," said Bob Tumolo, president and founder of Rita's.  "Now we're
 letting people eat our words!  We want people to realize that Rita's is more
 than just Italian ice and that we can satisfy everyone's frozen dessert
 cravings."
     It is this thought that has fueled Rita's aggressive sampling campaign.
 Rita's has designed a program to highlight specific products throughout the
 summer and are encouraging NEW customers to stop and try a special sample size
 of these products and tempting existing customers to try a different product.
 The sampling schedule is as follows:
 
     Rita's Gelati:  April 23 to May 13.  Rita's famous Gelati provides frozen
 dessert fans the best of both worlds with its layers of refreshing ice and
 creamy frozen custard.
     Misto Shake:  June 11 to July 1.  Misto, derived from the Italian word for
 mixture, is made by combining your favorite flavor of ice with either a
 chocolate or vanilla custard base.  When mixed together, the ingredients form
 a refreshing, drink with a smooth, silky texture and great taste.  The flavor
 combinations seem endless and the shake is easy to enjoy on the go.
     Old-Fashioned Frozen Custard: July 16 to August 5.  Rita's Old-fashioned
 Frozen Custard, available in chocolate and vanilla (or a twist), is a smooth,
 silky, rich treat that can be served in either a cone or cup, just like ice
 cream.
     Ices:  ANYTIME.  Rita's Ices are much smoother than a snow cone and not
 nearly as slushy as a Slurpee.  Made with real fruit, Rita's Ice is made fresh
 daily.  Available in more than 20 flavors -- from the traditional favorites
 like cherry and lemon to the exotic favorites like mango and pina colada --
 Rita's Italian Ice is a fat-free and cholesterol-free refreshing treat.
 Rita's also offers Cream Ices, like mint chocolate chip of cookies and cream
 made with real Oreo Cookies, for those who prefer a treat that is smoother and
 richer than Italian ice, but not as heavy as ice cream.
     "Tasting is believing," said Tumolo.  "And, we believe that once people
 stop and taste the Rita's they'll come back for more!"
     Today, Rita's is the nation's largest Italian ice chain with over
 225 operating stores throughout the Northeast and Southeast United States, and
 as far west as central Ohio.  Franchise information can be obtained by calling
 1-800-677-RITA.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X81153956
 
 SOURCE  Rita's Italian Ices