Lifeway(R) Foods Signs Exclusive Canadian Distribution Deal

Ontario-Based Jelian Foods to Supply Canadian Market



Apr 24, 2001, 01:00 ET from Lifeway Foods, Inc.

    MORTON GROVE, Ill., April 24 /PRNewswire Interactive News Release/ --
 Lifeway Foods, Inc (Nasdaq: LWAY) announced the signing of an exclusive
 distribution deal with Jelian Foods, Inc. of Canada.  The agreement makes the
 Concord, Ontario company the only distributor in Canada with the rights to
 distribute Lifeway SoyTreat(TM), a probiotic soy beverage, as well as other
 products.
     Lifeway, the largest manufacturer of the probiotic beverage kefir in North
 America, currently sells it products in grocery and health food stores
 throughout the United States and parts of Eastern Europe.  The company has
 exported to Canada in the past, but never through an exclusive distributor.
     Jelian Foods serves over 500 stores in the Canadian market and is one of
 Canada's leading distributors to natural, specialty and kosher food stores as
 well as mainstream grocery chains.
     "We are thrilled to build on our recent string of record breaking sales by
 partnering with Jelian Foods to distribute our products in Canada," commented
 Michael Smolyansky, President of Lifeway Foods.  "This exclusive agreement
 will no doubt increase our distribution to Canada and is an important step in
 our ongoing efforts to bring the benefits of our products to the mainstream
 consumer."
     Craig Field, President of Jelian Foods, echoed Smolyansky's statement.
 "We can't wait to begin distributing Lifeway SoyTreat and other products to
 the Canadian consumer and are very happy to become the exclusive distributor
 of Lifeway products in Canada.  The probiotic market is poised for real growth
 and Lifeway's are just the kind of high-quality products that will lead the
 way."
     Lifeway is a manufacturer of cultured, probiotic and functional food
 products in the health food industry, and is America's leading supplier of the
 cultured dairy product known as kefir.  The Company markets 12 flavors of
 kefir and does a successful business exporting its products to Eastern Europe.
 The Company recently introduced the Lifeway Organic(TM) line, as part of a
 long-term plan to provide kefir products that appeal to consumers of every
 taste and lifestyle.  With the recent introduction of America's first
 non-dairy soy kefir called SoyTreat, the Company is entering into the
 flourishing soy product market.
     For more information, contact Michael Smolyansky, President, Lifeway
 Foods, Inc. at (847) 967-1010 or e-mail at info@lifeway.net or visit
 http://www.kefir.com .
 
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                http://tbutton.prnewswire.com/prn/11690X59881185
 
 

SOURCE Lifeway Foods, Inc.
    MORTON GROVE, Ill., April 24 /PRNewswire Interactive News Release/ --
 Lifeway Foods, Inc (Nasdaq: LWAY) announced the signing of an exclusive
 distribution deal with Jelian Foods, Inc. of Canada.  The agreement makes the
 Concord, Ontario company the only distributor in Canada with the rights to
 distribute Lifeway SoyTreat(TM), a probiotic soy beverage, as well as other
 products.
     Lifeway, the largest manufacturer of the probiotic beverage kefir in North
 America, currently sells it products in grocery and health food stores
 throughout the United States and parts of Eastern Europe.  The company has
 exported to Canada in the past, but never through an exclusive distributor.
     Jelian Foods serves over 500 stores in the Canadian market and is one of
 Canada's leading distributors to natural, specialty and kosher food stores as
 well as mainstream grocery chains.
     "We are thrilled to build on our recent string of record breaking sales by
 partnering with Jelian Foods to distribute our products in Canada," commented
 Michael Smolyansky, President of Lifeway Foods.  "This exclusive agreement
 will no doubt increase our distribution to Canada and is an important step in
 our ongoing efforts to bring the benefits of our products to the mainstream
 consumer."
     Craig Field, President of Jelian Foods, echoed Smolyansky's statement.
 "We can't wait to begin distributing Lifeway SoyTreat and other products to
 the Canadian consumer and are very happy to become the exclusive distributor
 of Lifeway products in Canada.  The probiotic market is poised for real growth
 and Lifeway's are just the kind of high-quality products that will lead the
 way."
     Lifeway is a manufacturer of cultured, probiotic and functional food
 products in the health food industry, and is America's leading supplier of the
 cultured dairy product known as kefir.  The Company markets 12 flavors of
 kefir and does a successful business exporting its products to Eastern Europe.
 The Company recently introduced the Lifeway Organic(TM) line, as part of a
 long-term plan to provide kefir products that appeal to consumers of every
 taste and lifestyle.  With the recent introduction of America's first
 non-dairy soy kefir called SoyTreat, the Company is entering into the
 flourishing soy product market.
     For more information, contact Michael Smolyansky, President, Lifeway
 Foods, Inc. at (847) 967-1010 or e-mail at info@lifeway.net or visit
 http://www.kefir.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X59881185
 
 SOURCE  Lifeway Foods, Inc.