Lillians(TM) Continues Franchise Expansion Throughout U.S. Despite Challenging Economy

May 04, 2009, 13:36 ET from Lillians

Minnesota CEO and Mentor to Lillians Calls the Company's Business Model 'Recession Proof'

PLYMOUTH, Minn., May 4 /PRNewswire/ -- Lillians(TM), The Hippest Shoppe in Town(R), today announced that the company continues to grow its franchise locations despite the challenging economic climate.

In the past 12 month, Lillians has doubled in size and currently operates 28 storefronts in trendy shopping districts throughout Minnesota, Wisconsin, Iowa, North Dakota, Illinois, Colorado and Texas.

Lillians unique "unmall-like" shopping experience offers women hundreds of designer-inspired handbags, fun flat wallets, stylish sunglasses, trendy jewelry and other seasonal items at "ridiculously affordable" prices. All shoppes also follow the brand's "four-day occasional sale" concept, opening their doors either the first or second Thursday through Sunday each month, year-round.

According to Cindy Deuser, CEO of Lillians Shoppes, LLC, the company continues to add an average of two new locations per month, despite the current economic downturn.

"We're finding that this is a perfect time to become a Lillians franchisee because landlords, lenders and other service providers are willing to negotiate like never before."

Deuser went on to say that as a franchise, Lillians offers its owners start-up costs of approximately $50,000 (including the initial franchisee fee); a solid business plan that keeps costs low; and vendor relationships that result in discounts and unique products. Lillians also provides marketing, operations, buying, training and web support to it franchisees.

Deuser added that Tom Kieffer, CEO of Virteva and her personal business mentor, recently said the Lillians business plan and model are "recession-proof."

"Lillians is the ultimate recession-proof business, offering low fixed costs, low inventory levels, and limited staffing expenses," said Kieffer. "Plus, for many of the franchise owners, the flexibility of the occasional-sale concept enables Lillians to supplement their 'day jobs.' For customers, the shoppes provide affordable merchandise and a party-like experience at a time when everyone can use a little joy."

Deuser finished by saying that she is looking to grow the Lillians team with passionate, ambitious women across the United States who follow trends, love fashion, and want to work with a company that is making a difference in the lives of women everywhere.

"We now have franchise licenses in 41 states, enabling us to provide women with an affordable, proven business opportunity that offers flexibility for stay-at-home moms and empty-nesters alike," added Deuser.

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SOURCE Lillians