Lillians(TM) Launches Two New Brandwide Marketing Initiatives


Aug 04, 2009, 12:59 ET from Lillians

PLYMOUTH, Minn., Aug. 4 /PRNewswire/ -- Lillians(TM), The Hippest Shoppe in Town((R)), today announced that the company has launched two new corporate marketing initiatives to bolster brand awareness and systemwide sales - its first television commercial and gift certificates available for purchase via the Lillians Web site.

The 30-second ad, which is available for viewing on the Lillians home page at, captures the excitement and energy of the Lillians shopping experience. It is currently airing on the TLC cable network throughout Minnesota, Wisconsin, Iowa, North Dakota, Illinois, Texas and Colorado. It is scheduled to run through September of this year.

Cindy Deuser, CEO of Lillians, said, "The timing is right for this next level of franchise marketing, as the company has grown over the past four years to a critical mass of 28 shoppes in seven states making the investment in television worthwhile."

Concerning gift certificates now available for purchase via the Lillians Web site, Deuser says this program is the result of requests from customers and shoppe owners alike.

Lillians gift certificates can be purchased in any denomination by visiting and clicking on the "Buy the Gift of Glam" button on right side of the home page. Certificates are mailed within 48 hours of purchase.

About Lillians

Lillians unique "unmall-like" shopping experience offers women hundreds of fashionable handbags, fun flat wallets, stylish sunglasses, trendy jewelry and other seasonal items at "ridiculously affordable" prices. All shoppes follow the brand's "four-day occasional sale" concept, opening their doors either the first or second Thursday through Sunday each month, year-round.

Lillians Holding Inc., parent company for Lillians Shoppes, began franchising throughout the United States in early 2008 after a four-year run of continuous growth in Main Street settings across the Midwest. Since 2005, Founders and Sisters Cindy Deuser and Sue Olmscheid opened new storefronts in 28 communities in Minnesota, Wisconsin, Iowa, North Dakota, Texas, Illinois and Colorado. Open only four days a month, Lillians reputation is being built by the company's ability to provide women with the hippest new fashion accessories in a decidedly "unmall-like" shopping experience at affordable prices. Franchise information is available online at; click on "Own a Shoppe."

SOURCE Lillians