Lillians(TM) Welcomes Its Newest Franchise Location in Alexandria, Minn.

Mar 23, 2009, 14:15 ET from Lillians

Trendy, 'Ridiculously Affordable' Designer-Inspired Handbags and Seasonal Accessories will be Available to Local Fashionistas Starting Thursday, April 2nd!

PLYMOUTH, Minn., March 23 /PRNewswire/ -- Lillians(TM), The Hippest Shoppe in Town(R), today announced the opening of its newest franchise location in the charming west central Minnesota town of Alexandria. This new shoppe, located at 422 Broadway St. (320-763-5599), is owned by Kelli Moore and will celebrate its grand opening sale April 2-5, offering local women the latest looks in fashion accessories at "ridiculously affordable" prices. This is the 18th location in the state of Minnesota; the 27th franchise for the Lillians organization.

Like all 27 Lillians shoppes, Lillians of Alexandria will feature hundreds of designer-inspired handbags, fun flat wallets, stylish sunglasses, trendy jewelry and other seasonal items. It will follow the brand's unique "four-day occasional sale" concept, opening its doors the first Thursday through Sunday each month. This shoppe will also be open every Friday and Saturday from Memorial Day through Labor Day.

About the Lillians Experience

Guests entering a Lillians shoppe are not only greeted by the owner's friendly smile, but also by the familiar sounds of Dean Martin, Frank Sinatra and the smell of freshly brewed coffee. After meandering around the shoppe, it becomes obvious by the wide variety of "priced-within-your-means" handbags and wallets, fun and funky jewelry, fashionable scarves and variety of other seasonal items, that this is a shopping experience like no other!

If the sights and smells aren't enough, the sound of ringing bells and women laughing simply adds to the atmosphere of craziness and fun. One bell is rung when a free handbag (up to $30 value) is earned; another, oversized cow bell chimes with a special announcement - "Ladies...there's a man in the store!"

Finally, each month Lillians guests can host their own private shopping parties called "Diva Nights(TM)." At these events, each group gets a preview of the month's hot new inventory, indulges in complimentary light appetizers, and enjoys a bit of pampering with complimentary salon services.

For more information about opening dates and times of the new Lillians of Alexandria or any Lillians location, visit online at

SOURCE Lillians