Lillians(TM) Welcomes Its Newest Franchise Location in Cedar Falls, Iowa

Trendy, 'Ridiculously Affordable' Handbags and Seasonal Accessories will be Available to Local Fashionistas Starting Thursday, Sept. 3rd!

Aug 21, 2009, 10:04 ET from Lillians

CEDAR FALLS, Iowa, Aug. 21 /PRNewswire/ -- Lillians(TM), the Hippest Shoppe in Town(R), today announced the opening of its newest franchise location in the charming Iowa town of Cedar Falls. This new shoppe located at 315 Main St., Ste. D, is owned by Jennifer Custer and will celebrate its grand opening sale September 3-6, offering local women the latest looks in fashion accessories at "ridiculously affordable" prices. This is the third location in the state of Iowa; the others are in West Des Moines and Mason City.

Like all 31 Lillians shoppes, Lillians of Cedar Falls will feature hundreds of fun and affordable handbags, fashionable wallets, stylish sunglasses, trendy jewelry and other seasonal items. It will follow the brand's unique "occasional sale" concept opening its doors the first Thursday through Sunday each month year-round.

Ladies throughout the Cedar Falls area are invited to stop by Lillians the first weekend in September, enjoy some complimentary coffee and cookies, and discover for themselves why Lillians is the 'Hippest Shoppe in Town!'"

About Lillians

Guests entering a Lillians shoppe are not only greeted by the owner's friendly smile, but also by the familiar sounds of Dean Martin, Frank Sinatra and the smell of freshly brewed coffee. After meandering around the shoppe for a while, it becomes obvious by the wide variety of "priced-within-your-means" handbags and wallets, fun and funky jewelry, fashionable scarves and the variety of other seasonal items, that this is a shopping experience like no other!

If the sights and smells aren't enough, the sound of ringing bells and women laughing simply adds to the atmosphere of craziness and fun. One bell is rung when either a free handbag (up to $30 value) is earned, the other is an oversized cow bell that is rung with a special announcement - "Ladies. . .there's a man in the store!"

Finally, each month Lillians guests can host their own private shopping parties called "Diva Nights(TM)." At these events, each group gets a preview of the month's hot new inventory, indulges in complimentary light appetizers, and enjoys a bit of pampering with complimentary salon services.

For more information about opening dates and times of the new Lillians of Cedar Falls or any Lillians location, visit online at

SOURCE Lillians