Linda E. Cardinale MS Center Opens the Door to Its New Location Thanks in Part to Help of Aurora Coast Productions

New York City area hybrid marketing firm Aurora Coast Productions' TV ad helps to raise the funds needed for the MS center's new 4,400-square-foot office

Mar 01, 2011, 03:00 ET from Aurora Coast Productions

NEW YORK, March 1, 2011 /PRNewswire/ -- The road to the recent ribbon cutting ceremony at the Linda E. Cardinale MS Center began long before the money was raised or the plans were drawn up. Two years ago, Aurora Coast Productions President G.A. Kokes was introduced to a man driven with passion to help his wife and others affected by Multiple Sclerosis.

Commercial real estate developer Vito Cardinale's wife's struggle with MS made him vividly aware of the need for local advanced treatment. He, along with CentraState Hospital in New Jersey, was planning the invaluable advanced treatment center.

Cardinale's passion to make a difference reminded Kokes of his hero, his grandfather Mike.

"Like many, my grandparents lost it all during World War II," Kokes said. "They immigrated to the US in 1949 with $20 lent to them by the Catholic Charities. My Dad grew up poor, but by the time I was born in the late 60's, things changed. My grandfather's business, developing communities for senior citizens, grew and eventually went public. All along he remained the most kind and affectionate human being I had known. He spent both time and resources giving himself to the boy scouts, local hospitals and senior service centers, many of which he built with his own money and helped manage pro bono. He was known by everyone locally as a hero. And he was. His legacy was simple: 'The community is good to you, and you must be good to the community.'"

After meeting with Cardinale, Kokes was determined to create a TV spot to help raise the funds needed for the new MS center's operations. The spot focused on giving hope to the millions of Americans suffering from the chronic, debilitating disease of the central nervous system. As the disease affects young adults, sometimes with astonishing speed, the spot highlighted the youthful hope of having a future so often taken from MS sufferers. To view the TV spot click here. Look for the link on the right.


G.A. Kokes, president


SOURCE Aurora Coast Productions