LinkShare, Leading Pay-Per-Action Marketing Network, Acquires Online Lead Generation Firm Traffic Strategies.com

Jun 04, 2007, 01:00 ET from LinkShare Corporation

    NEW YORK, June 4 /PRNewswire/ -- LinkShare Corporation, a leading
 pay-per- action marketing network, announced today that it has acquired
 Traffic Strategies.com, a privately held Tampa, Florida-based online lead
 generation firm.
     The acquisition expands LinkShare's lead generation capabilities,
 continues the international expansion of Rakuten-LinkShare's parent
 company- and accelerates the growth of LinkShare's online lead generation
 business. LinkShare will incorporate Traffic Strategies.com's lead
 generation expertise into the company's existing business and extend its
 lead generation service offerings.
     "LinkShare's pay-per-action marketing expertise across affiliate,
 search, and services will be complemented by Traffic Strategies.com's
 expertise in online lead generation," said Stephen R. Denton, President of
 LinkShare. "In addition to the high quality traffic generated by our
 network, LinkShare will now be able to offer our clients a multi-channel
 distribution platform for online lead generation."
     Established in 1996, LinkShare Corporation provides its clients with a
 platform that integrates high quality direct response digital media,
 services and technology. The company's products and services span
 affiliate, search and other online marketing programs. LinkShare clients
 are Fortune 500 and prominent companies who want to maximize their
 marketing on the Internet.
     Founded in 2001, Traffic Strategies.com develops and implements custom
 lead generation programs that leverage industry expertise, proprietary
 technology and consumer-facing channels to help clients achieve their
 online customer acquisition goals.
     "By joining with LinkShare, a firm with global operations, Traffic
 Strategies.com will gain access to new markets," said Mark McClure,
 President of Traffic Strategies.com, "as well as broader technology and
 service resources."
     While Traffic Strategies.com Chairman William C. McClure plans to
 retire after a 30 year career, Traffic Strategies.com's senior management
 team including Mark McClure, will remain with the company to help drive the
 growth of LinkShare's lead generation business.
     About LinkShare Corporation
     LinkShare Corporation provides ecommerce businesses with a vast, high
 quality pay-per-action marketing network, along with expert consultative
 services and patented technology. LinkShare's cost-efficient pay per action
 (PPA) affiliate, search and lead generation campaigns acquire new
 customers, increase revenue and drive results. LinkShare clients are
 Fortune 500 and prominent companies doing business online, including J.C.
 Penney, 1-800- Flowers.com, American Express, Avon Products and Dell.
 LinkShare was founded in 1996 and is headquartered in New York City, with
 offices in San Francisco, Chicago, London and Tokyo.
     LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered
 in Tokyo, Rakuten is one of the world's largest and most comprehensive
 Internet service companies, providing leading services in e-commerce,
 portal & media, travel, financial services, and professional sports.
 Rakuten focuses on new business development and increasing its scope in
 order to improve and diversify service offerings. Rakuten is a publicly
 traded company in Japan (JASDAQ: 4755).
 
 

SOURCE LinkShare Corporation
    NEW YORK, June 4 /PRNewswire/ -- LinkShare Corporation, a leading
 pay-per- action marketing network, announced today that it has acquired
 Traffic Strategies.com, a privately held Tampa, Florida-based online lead
 generation firm.
     The acquisition expands LinkShare's lead generation capabilities,
 continues the international expansion of Rakuten-LinkShare's parent
 company- and accelerates the growth of LinkShare's online lead generation
 business. LinkShare will incorporate Traffic Strategies.com's lead
 generation expertise into the company's existing business and extend its
 lead generation service offerings.
     "LinkShare's pay-per-action marketing expertise across affiliate,
 search, and services will be complemented by Traffic Strategies.com's
 expertise in online lead generation," said Stephen R. Denton, President of
 LinkShare. "In addition to the high quality traffic generated by our
 network, LinkShare will now be able to offer our clients a multi-channel
 distribution platform for online lead generation."
     Established in 1996, LinkShare Corporation provides its clients with a
 platform that integrates high quality direct response digital media,
 services and technology. The company's products and services span
 affiliate, search and other online marketing programs. LinkShare clients
 are Fortune 500 and prominent companies who want to maximize their
 marketing on the Internet.
     Founded in 2001, Traffic Strategies.com develops and implements custom
 lead generation programs that leverage industry expertise, proprietary
 technology and consumer-facing channels to help clients achieve their
 online customer acquisition goals.
     "By joining with LinkShare, a firm with global operations, Traffic
 Strategies.com will gain access to new markets," said Mark McClure,
 President of Traffic Strategies.com, "as well as broader technology and
 service resources."
     While Traffic Strategies.com Chairman William C. McClure plans to
 retire after a 30 year career, Traffic Strategies.com's senior management
 team including Mark McClure, will remain with the company to help drive the
 growth of LinkShare's lead generation business.
     About LinkShare Corporation
     LinkShare Corporation provides ecommerce businesses with a vast, high
 quality pay-per-action marketing network, along with expert consultative
 services and patented technology. LinkShare's cost-efficient pay per action
 (PPA) affiliate, search and lead generation campaigns acquire new
 customers, increase revenue and drive results. LinkShare clients are
 Fortune 500 and prominent companies doing business online, including J.C.
 Penney, 1-800- Flowers.com, American Express, Avon Products and Dell.
 LinkShare was founded in 1996 and is headquartered in New York City, with
 offices in San Francisco, Chicago, London and Tokyo.
     LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered
 in Tokyo, Rakuten is one of the world's largest and most comprehensive
 Internet service companies, providing leading services in e-commerce,
 portal & media, travel, financial services, and professional sports.
 Rakuten focuses on new business development and increasing its scope in
 order to improve and diversify service offerings. Rakuten is a publicly
 traded company in Japan (JASDAQ: 4755).
 
 SOURCE LinkShare Corporation