Live Converged Auctions Go Prime Time on ValueVision; 'Lifestyles of the Rich and Famous' Robin Leach to Celebrity Host Real-Time TV-Internet Auctions

Apr 18, 2001, 01:00 ET from ValueVision International, Inc.

    MINNEAPOLIS, April 18 /PRNewswire/ --
     The thrill of the auction now comes to prime time in a new and dynamic
 converged simulcast game show created by leading national shopping network
 ValueVision International, Inc. (Nasdaq:   VVTV).  Under the banner Bid Bash,
 the live auction game show will be hosted by Robin Leach of Lifestyles of the
 Rich and Famous, and will premier from 9-10 p.m. (EST) Thursday, April 26.
     Bid Bash incorporates live TV-Internet converged bidding technology with
 declining price, descending time and limited quantities of merchandise.  The
 auction game show format was developed by ValueVision in conjunction with
 Bid.Com International, Inc. (Nasdaq:   BIDS) (TSE: BII), a global provider of
 dynamic pricing solutions.  It has been in test on ValueVision's converged
 network for the past several weeks.
     "We were excited by the reaction of our viewers to this converged auction
 concept even as we were refining it in test," says Kevin Hanson, senior vice
 president and chief technology officer of ValueVision.  "Bid Bash takes
 advantage of TV-Internet convergence in a unique way that offers consumers an
 enhanced shopping experience through the thrill of a real-time hunt and a high
 level of entertainment value."
     Designed to deliver a new and dynamic way to buy products on TV and the
 Web, the converged auction bidding process enables shoppers to conveniently
 purchase merchandise in a real-time, automated format.  Bid Bash is unique for
 enabling ValueVision TV and online viewers to simultaneously bid against one
 another in a truly interactive and highly entertaining shopping environment
 using either the telephone key pad or the computer.
     "The levels of interest and interactivity among consumers exceeded our
 expectations," observes Lyn Mueller, vice president of auctions at
 ValueVision.  "Sales expectations have been exceeded, and our proprietary
 TV-Internet converged bidding technology is working flawlessly."
     Continues Mueller, "Manufacturers all over the country will be able to
 list their merchandise with ValueVision auctions without shipping product
 until it is sold.  Where those companies may be B2B oriented, we will offer
 them fulfillment and customer care services."
     During auction game shows, people can watch ValueVision's simulcast
 programming on TV or on the Web at http://www.vvtv.com/auctions .  Viewers
 watch prices drop while they determine when to place their bid.  When
 customers bid before time or quantity run out, they win.
     As consumers see products on TV or in the streaming video window on
 ValueVision's Web site, information and links to merchandise that is being
 displayed will simultaneously appear in the window adjoining the video stream,
 allowing consumers to immediately bid on the products being viewed.
 
     About ValueVision International
     ValueVision International, Inc. is a next generation home shopping company
 leveraging its traditional home shopping network, which will be rebranded as
 ShopNBC later this year, to capitalize on the convergence of television, the
 computer, and commerce.  As the nation's third largest and fastest growing
 home shopping network, ValueVision has an operating strategy that incorporates
 television home shopping, programming sales, fulfillment services, and
 e-commerce.  Additionally, ValueVision television is broadcast 24 hours a day,
 365 days a year and is unique by having its programming simulcast live on its
 Internet site.  As of January 31, 2001, the Company broadcasts into
 approximately 43 million cable/satellite households.  The ValueVision
 Television Network is available on DirecTV channel 370, Dish Network channel
 228, or call your local cable operator for the channel in your area.  Also, GE
 Equity and NBC own approximately 40% of ValueVision.  For more information,
 please see the Company's Web site ( http://www.vvtv.com ).
 
     ValueVision International Safe Harbor
     This press release contains certain "forward-looking statements" within
 the meaning of the Private Securities Litigation Reform Act of 1995.  Readers
 are cautioned that such forward-looking statements involve risks and
 uncertainties that could significantly affect actual results from those
 expressed in any such forward-looking statements.  More detailed information
 about these risks and uncertainties is contained in the Company's filings with
 the Securities and Exchange Commission.
 
 

SOURCE ValueVision International, Inc.
    MINNEAPOLIS, April 18 /PRNewswire/ --
     The thrill of the auction now comes to prime time in a new and dynamic
 converged simulcast game show created by leading national shopping network
 ValueVision International, Inc. (Nasdaq:   VVTV).  Under the banner Bid Bash,
 the live auction game show will be hosted by Robin Leach of Lifestyles of the
 Rich and Famous, and will premier from 9-10 p.m. (EST) Thursday, April 26.
     Bid Bash incorporates live TV-Internet converged bidding technology with
 declining price, descending time and limited quantities of merchandise.  The
 auction game show format was developed by ValueVision in conjunction with
 Bid.Com International, Inc. (Nasdaq:   BIDS) (TSE: BII), a global provider of
 dynamic pricing solutions.  It has been in test on ValueVision's converged
 network for the past several weeks.
     "We were excited by the reaction of our viewers to this converged auction
 concept even as we were refining it in test," says Kevin Hanson, senior vice
 president and chief technology officer of ValueVision.  "Bid Bash takes
 advantage of TV-Internet convergence in a unique way that offers consumers an
 enhanced shopping experience through the thrill of a real-time hunt and a high
 level of entertainment value."
     Designed to deliver a new and dynamic way to buy products on TV and the
 Web, the converged auction bidding process enables shoppers to conveniently
 purchase merchandise in a real-time, automated format.  Bid Bash is unique for
 enabling ValueVision TV and online viewers to simultaneously bid against one
 another in a truly interactive and highly entertaining shopping environment
 using either the telephone key pad or the computer.
     "The levels of interest and interactivity among consumers exceeded our
 expectations," observes Lyn Mueller, vice president of auctions at
 ValueVision.  "Sales expectations have been exceeded, and our proprietary
 TV-Internet converged bidding technology is working flawlessly."
     Continues Mueller, "Manufacturers all over the country will be able to
 list their merchandise with ValueVision auctions without shipping product
 until it is sold.  Where those companies may be B2B oriented, we will offer
 them fulfillment and customer care services."
     During auction game shows, people can watch ValueVision's simulcast
 programming on TV or on the Web at http://www.vvtv.com/auctions .  Viewers
 watch prices drop while they determine when to place their bid.  When
 customers bid before time or quantity run out, they win.
     As consumers see products on TV or in the streaming video window on
 ValueVision's Web site, information and links to merchandise that is being
 displayed will simultaneously appear in the window adjoining the video stream,
 allowing consumers to immediately bid on the products being viewed.
 
     About ValueVision International
     ValueVision International, Inc. is a next generation home shopping company
 leveraging its traditional home shopping network, which will be rebranded as
 ShopNBC later this year, to capitalize on the convergence of television, the
 computer, and commerce.  As the nation's third largest and fastest growing
 home shopping network, ValueVision has an operating strategy that incorporates
 television home shopping, programming sales, fulfillment services, and
 e-commerce.  Additionally, ValueVision television is broadcast 24 hours a day,
 365 days a year and is unique by having its programming simulcast live on its
 Internet site.  As of January 31, 2001, the Company broadcasts into
 approximately 43 million cable/satellite households.  The ValueVision
 Television Network is available on DirecTV channel 370, Dish Network channel
 228, or call your local cable operator for the channel in your area.  Also, GE
 Equity and NBC own approximately 40% of ValueVision.  For more information,
 please see the Company's Web site ( http://www.vvtv.com ).
 
     ValueVision International Safe Harbor
     This press release contains certain "forward-looking statements" within
 the meaning of the Private Securities Litigation Reform Act of 1995.  Readers
 are cautioned that such forward-looking statements involve risks and
 uncertainties that could significantly affect actual results from those
 expressed in any such forward-looking statements.  More detailed information
 about these risks and uncertainties is contained in the Company's filings with
 the Securities and Exchange Commission.
 
 SOURCE  ValueVision International, Inc.