LOS ANGELES, Aug. 10, 2015 /PRNewswire/ -- Loton, Corp.'s (OTC:LIVX) subsidiary LiveXLive, has entered into agreement with POSSIBLE Mobile to develop the LiveXLive mobile video and web experience. LiveXLive is the world's first platform for streaming live music content to a global audience across all digital platforms, POSSIBLE Mobile has developed the mobile app experience for leading live content companies including Major League Soccer and the PGA TOUR and other popular sports leagues.
LiveXLive is taking a "mobile first" approach to presenting the world's greatest live music experiences by selecting POSSIBLE Mobile to lead all design, build and development efforts for both the fan experience and cutting edge opportunities for advertisers as well.
"We have found the perfect partner in POSSIBLE to complement our vision of presenting premium live music across all devices. Their track record, expertise and technical aptitude in building the world's best live video centric mobile apps and experiences made this an obvious decision for us. We want to present a market defining live music experience and POSSIBLE Mobile is the partner that can take us there. In addition, their acquisition by WPP further attests to their market leadership. We see brands becoming deeply focused on connecting with consumers via live streamed video," said LiveXLive President John Petrocelli.
"POSSIBLE Mobile has robust experience delivering unique, flawless content experiences on mobile. The partnership between live music production with LiveXLive and our top mobile video app production will leave both fans and brands delighted," said POSSIBLE Mobile CEO Ben Reubenstein.
LiveXLive has announced a prestigious board that includes Steve Bornstein, former CEO of ESPN and NFL Network; Andy Schuon, co-founder of Revolt TV; Chris McGurk, CEO of Cinedigm and former COO of MGM and Jason Flom, CEO of Lava Records.
The LiveXLive platform is set to launch this fall and the company is in discussions with content partners, venues and artists.
About Loton, Corp. (OTC: LIVX)
Loton, Corp. (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary is the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform will offer the world's leading music festivals with multi-day and multi-stage coverage, unique concerts, intimate performances and cutting edge programming. We will extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network will provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive will feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe. The company's KOKO subsidiary (50% owned) is a premier multimedia and lifestyle brand and one of London's iconic live music venues. KOKO is internationally renowned for delivering over 250 live music events per annum for the past ten years and streaming live music to more than 300 million viewers in 70 countries around the globe.
POSSIBLE is a creative agency that cares about results. They back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,300 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world's most dynamic brands, including Microsoft, Proctor & Gamble, AT&T, Shell, and the Coca-Cola Company. POSSIBLE is part of WPP Digital; for more information, visit www.POSSIBLE.com
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.