NEW YORK, Aug. 4, 2015 /PRNewswire/ -- LookBooker, NYC's premier online beauty booking site, has announced the appointment of two co-partners, Eden and Elan Sassoon, the family of the late, hair industry icon Vidal Sassoon.
LookBooker debuted in New York City in December 2014. Started by two former McKinsey & Co. analysts, Giorgia Rossi and Renee Robbie, the online platform allows consumers to search for, discover and instantly book hair, beauty and wellness appointments. The site also provides a robust B2B back-end system for salons to implement and then utilize sales-supporting analytics.
"LookBooker presents a unique option in a marketplace that has relied heavily on discount sites to introduce new clients to salons. Often those consumers are not repeat customers – something that has plagued an industry hesitant to rely on the Internet for new business," said Elan Sassoon. "LookBooker, as a solution, immediately resonated with us. The B2C and B2B benefits are unparalleled, and we are thrilled to be a part of evolving this brand nationally and internationally."
LookBooker has a number of developments on the horizon. In addition to their multi-city US expansion, their mobile app will launch in September 2015. It will feature a variety of user-friendly elements, including: one-click check out; one-click rebook; geo location services, and salon comparison functionality by products carried, ambience, price, opening times, location and reviews.
"Bringing the Sassoons onboard presents an exciting opportunity to tap into generations of industry insight, as well as gain access to top salon partners across the country," said Giorgia Rossi, LookBooker co-founder. "With the Sassoons in support of our mission, we operate by Vidal's personal benchmark: 'The essence is, what can we do next? And will it be good?'"
LookBooker is an online platform that is revolutionizing the way consumers book hair and beauty appointments. Search by service or curated neighborhood and then compare and instantly book appointments 24-hours a day from any web or mobile device. By simplifying the process for consumers, and also offering streamlined B2C solutions for salons, LookBooker is quickly becoming the leading aggregator of this space. LookBooker is currently available in New York City. For more information, visit www.lookbooker.co.