L'Oreal Celebrates 100 Years of Beauty With Volunteer Day in New York City

Jun 04, 2009, 16:54 ET from L'Oreal USA

Worldwide Leader in Cosmetics Commemorates 100th Anniversary by Giving Back through Service Projects in New York City and Across the Nation

NEW YORK, June 4 /PRNewswire/ -- L'Oreal, a worldwide leader in cosmetics, celebrated its 100th anniversary today. In honor of this milestone, the American subsidiary commemorated the occasion by giving back to the community. More than 3,000 L'Oreal employees across the United States in New York, New Jersey, Illinois, Ohio, Colorado, Kentucky, Arkansas, Tennessee, Texas and Puerto Rico rolled up their sleeves and volunteered in their local communities. In support of the company's demonstration of generosity, L'Oreal Paris spokesperson Andie MacDowell, joined L'Oreal USA President and CEO Laurent Attal, and more than 100 L'Oreal USA employees, as they planted, painted and mulched at the East River and Corlears Hook Parks in Manhattan.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090604/NY28079 )

In New York, L'Oreal USA partnered, for the fourth year, with New York Cares to create 18 different service projects throughout the city, including the activities at East River Park and Corlears Hook Park. More than 600 L'Oreal employees fanned out across the city to spruce up parks, read with kids, paint murals, lead fitness activities with seniors, sort clothes to help homeless New Yorkers and much more. In addition, L'Oreal USA employees around the country dedicated their time and talents to a variety of other service projects such as preparing unemployed adults to re-enter the workforce, building children's bicycles and making meals at homeless shelters.

"At L'Oreal, we believe that sustainable growth can only be achieved when you act as a responsible corporate citizen," said Mr. Attal. "As a citizen of the world, we support projects that serve the wider community and which reflect the values we have upheld for almost a century."

L'Oreal was founded by chemist Eugene Schueller in 1909 and has grown from an entrepreneurial family-owned business to a global beauty leader that develops and manufactures hair care, hair color, skincare, fragrance and cosmetic product in more than 130 countries. The company features more than 80,000 products from 25 leading beauty brands, creates more than 5,000 new formulas each year, and, in 2008, filed 628 patents.

A pioneering spirit and focus on research and innovation has ensured the company's success as it strives to make beauty products that meet the cultural needs and definitions of beauty around the globe.


L'Oreal USA, headquartered in New York City, with 2008 sales of over $4.5 billion and over 9,000 employees, is a wholly-owned subsidiary of L'Oreal SA, one of the world's leading beauty companies. In addition to corporate headquarters in New York, L'Oreal USA has Research and Development, Manufacturing and Distribution facilities across seven states in the U.S., including New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas.

L'Oreal's impressive portfolio of brands includes Lancome, Giorgio Armani, shu uemura, Yves Saint Laurent Beaute, Biotherm, Viktor & Rolf, Diesel, Cacharel, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel and Kerastase. The U.S. is the base for the product development, international marketing and advertising for L'Oreal's eleven American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren, Redken 5th Avenue NYC, Matrix, Logics, Mizani, Pureology, SkinCeuticals and Dermablend. For more information on our brands visit www.lorealusa.com.