L'Oreal USA Celebrates 'Bring Your Child to Work Day'

Apr 20, 2001, 01:00 ET from L'Oreal USA

    NEW YORK, April 20 /PRNewswire Interactive News Release/ -- On April 26,
 for the fourth straight year since it was launched in 1998, L'Oreal USA is
 celebrating the national "Take Our Daughters to Work Day," by opening the
 concept to all of their employees children.  While the company acknowledges
 the value of building role models and helping pre-teen and adolescent girls'
 recognize their full potential in the workplace, they also believe that all
 children of employees would benefit from the experience of seeing parents in
 their work environment.  Being here and seeing how everyone connects, will
 provide them with a better understanding of every persons contribution to the
 success of the company and its portfolio of products.  As a result L'Oreal
 introduced "Bring Your Child to Work Day."
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20010419/LOREALLOGO )
     "It has been especially gratifying to me, to see how this program has
 grown over the past four years," acknowledges, Guy Peyrelongue, President and
 Chief Executive Officer of L'Oreal USA.  "We are very proud of our company's
 commitment to our employees and their families -- this program and this day
 re-enforces our company's basic values," he adds.
     Each year the number of participants has grown, with an increasing number
 of older teenagers taking part in the experience.  In addition to the planned
 activities being staged at the company's New Jersey facilities and the
 corporate headquarters in Manhattan, other regional offices in Chicago,
 Kentucky and Little Rock, Arkansas are also joining the celebration.
     "Bring Your Child to Work Day was a success from the very beginning," says
 Bob Niles, Vice President of Human Resources and a strong advocate of the
 program.  "The entire company threw itself into the project.  This event has
 been so successful due to the passion and pride our employees have
 demonstrated in putting it together.  All employees, even those without
 children, have shared in the excitement of this day."
     Among the activities scheduled this year will be: focus groups for the 9
 to 12 year olds; a 1st guide to sun care seminar; a marketing game to
 stimulate creativity and offers first hand experience on how a product
 marketing plan comes together; mini make-overs for the little girls;
 caricature stations; temporary tattoos, scent guessing and even a 1st guide to
 skin care presentation.
     L'Oreal USA prides itself on its supportive family friendly environment
 and culture.  In honor of the day's activities, the company has even gone as
 far as reworking their now familiar slogan "Because I'm Worth It" to include
 their younger audience -- "Because Kids are Worth It Too."
 
     L'Oreal USA headquartered in New York City, with annual sales of over
 $3 billion and 8,800 employees, is a wholly-owned subsidiary of the L'Oreal
 Group, the world's largest cosmetics company.  L'Oreal USA has Research &
 Development, Manufacturing, Distribution and Administration facilities in New
 Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado, Georgia, as well as the
 Caribbean.  The company's prestigious brand portfolio includes, L'Oreal Paris,
 Maybelline, Garnier, Soft Sheen/Carson, Lancome, Kiehl's Since 1851, Ralph
 Lauren Fragrances, Giorgio Armani Parfums, Helena Rubinstein, Biotherm, Redken
 5th Avenue NYC, Matrix and La Roche-Posay.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X17565487
 
 

SOURCE L'Oreal USA
    NEW YORK, April 20 /PRNewswire Interactive News Release/ -- On April 26,
 for the fourth straight year since it was launched in 1998, L'Oreal USA is
 celebrating the national "Take Our Daughters to Work Day," by opening the
 concept to all of their employees children.  While the company acknowledges
 the value of building role models and helping pre-teen and adolescent girls'
 recognize their full potential in the workplace, they also believe that all
 children of employees would benefit from the experience of seeing parents in
 their work environment.  Being here and seeing how everyone connects, will
 provide them with a better understanding of every persons contribution to the
 success of the company and its portfolio of products.  As a result L'Oreal
 introduced "Bring Your Child to Work Day."
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20010419/LOREALLOGO )
     "It has been especially gratifying to me, to see how this program has
 grown over the past four years," acknowledges, Guy Peyrelongue, President and
 Chief Executive Officer of L'Oreal USA.  "We are very proud of our company's
 commitment to our employees and their families -- this program and this day
 re-enforces our company's basic values," he adds.
     Each year the number of participants has grown, with an increasing number
 of older teenagers taking part in the experience.  In addition to the planned
 activities being staged at the company's New Jersey facilities and the
 corporate headquarters in Manhattan, other regional offices in Chicago,
 Kentucky and Little Rock, Arkansas are also joining the celebration.
     "Bring Your Child to Work Day was a success from the very beginning," says
 Bob Niles, Vice President of Human Resources and a strong advocate of the
 program.  "The entire company threw itself into the project.  This event has
 been so successful due to the passion and pride our employees have
 demonstrated in putting it together.  All employees, even those without
 children, have shared in the excitement of this day."
     Among the activities scheduled this year will be: focus groups for the 9
 to 12 year olds; a 1st guide to sun care seminar; a marketing game to
 stimulate creativity and offers first hand experience on how a product
 marketing plan comes together; mini make-overs for the little girls;
 caricature stations; temporary tattoos, scent guessing and even a 1st guide to
 skin care presentation.
     L'Oreal USA prides itself on its supportive family friendly environment
 and culture.  In honor of the day's activities, the company has even gone as
 far as reworking their now familiar slogan "Because I'm Worth It" to include
 their younger audience -- "Because Kids are Worth It Too."
 
     L'Oreal USA headquartered in New York City, with annual sales of over
 $3 billion and 8,800 employees, is a wholly-owned subsidiary of the L'Oreal
 Group, the world's largest cosmetics company.  L'Oreal USA has Research &
 Development, Manufacturing, Distribution and Administration facilities in New
 Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado, Georgia, as well as the
 Caribbean.  The company's prestigious brand portfolio includes, L'Oreal Paris,
 Maybelline, Garnier, Soft Sheen/Carson, Lancome, Kiehl's Since 1851, Ralph
 Lauren Fragrances, Giorgio Armani Parfums, Helena Rubinstein, Biotherm, Redken
 5th Avenue NYC, Matrix and La Roche-Posay.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X17565487
 
 SOURCE  L'Oreal USA