Lowe HealthTech, IntraSphere Technologies Announce Strategic Marketing Alliance

Apr 17, 2001, 01:00 ET from IntraSphere Technologies, Inc.

    NEW YORK, April 17 /PRNewswire/ -- IntraSphere Technologies, Inc., an
 ebusiness consulting firm, today announced that it has formed a strategic
 alliance with Lowe HealthTech, a division of Lowe Healthcare Worldwide.  The
 alliance will give Lowe HealthTech and Lowe Healthcare Worldwide significant
 advantages in helping pharmaceutical clients improve online relationships and
 interactive programs with physicians and patients.
     "Lowe Healthcare Worldwide is implementing an integrated communications
 strategy for healthcare marketing.  IntraSphere's unique clinical research
 technology and experience will give our healthcare clients a distinct
 competitive advantage in building interactive and digital applications," said
 Nina Wachsman, Managing Director, Lowe HealthTech.
     In a fragmented marketplace where customers have unprecedented access to
 information about products and an unprecedented number of products to choose
 from, Lowe HealthTech believes that integrated planning, implementation and
 coordination of clinical research and marketing communications will be the
 keys to client success.
     Lowe HealthTech will utilize IntraSphere's eIntelligence Architecture, a
 technology infrastructure designed for large pharmaceutical companies, to help
 HMOs, hospitals and other customers streamline their online marketing
 programs.  These organizations often support 500 or more disparate and
 un-connected web sites, each managed and developed by different IT departments
 and outside consultants.
     One feature of IntraSphere's eIntelligence Technology is automated content
 management software.  Typically used for large web site applications,
 automated content management software allows web site content to be
 personalized and refreshed each time a user returns to the site.  Smaller
 applications, including many health-oriented web sites, either do not
 personalize their sites or do so using costly individual staff intervention.
     "Our alliance with Lowe HealthTech and Lowe Healthcare Worldwide will
 allow a broad array of healthcare organizations to benefit from IntraSphere's
 proprietary eIntelligence Architecture services.  As a result, their sites
 will be more competitive and more interactive," explained William Karl, Chief
 Executive Officer, IntraSphere.
 
     About IntraSphere Technologies, Inc.
     IntraSphere Technologies, Inc. provides technology solutions to companies
 seeking to maximize their Internet, Intranet and Extranet business space.  The
 company specializes in application development and systems integration for the
 pharmaceutical and finance industries.  Headquarters are at 100 Broadway, New
 York City, with a second office in Holborn, central London. The company
 maintains a Website at www.IntraSphere.com.
 
     About Lowe HealthTech
     Lowe HealthTech, a division of Lowe Healthcare, provides the healthcare
 community with a range of services including strategic planning and
 consulting, content management, marketing research and multimedia design.  For
 more information please visit http://www.lowemcadams.com.
 
     About Lowe Healthcare Worldwide
     Headquartered in New York City, Lowe Healthcare Worldwide, part of The
 Lowe Group, is a global communications network that provides direct marketing,
 professional and consumer advertising, digital communications, marketing
 public relations, medical education, and managed care marketing.  Its
 expertise in these disciplines allows a framework for strategic thinking and
 problem solving that goes beyond simply asking, "what should the ad look
 like?"  Lowe Healthcare Worldwide is ranked 3rd globally (Med Ad News, 2000)
 and in 2000 had billings of $991 million.
 
 

SOURCE IntraSphere Technologies, Inc.
    NEW YORK, April 17 /PRNewswire/ -- IntraSphere Technologies, Inc., an
 ebusiness consulting firm, today announced that it has formed a strategic
 alliance with Lowe HealthTech, a division of Lowe Healthcare Worldwide.  The
 alliance will give Lowe HealthTech and Lowe Healthcare Worldwide significant
 advantages in helping pharmaceutical clients improve online relationships and
 interactive programs with physicians and patients.
     "Lowe Healthcare Worldwide is implementing an integrated communications
 strategy for healthcare marketing.  IntraSphere's unique clinical research
 technology and experience will give our healthcare clients a distinct
 competitive advantage in building interactive and digital applications," said
 Nina Wachsman, Managing Director, Lowe HealthTech.
     In a fragmented marketplace where customers have unprecedented access to
 information about products and an unprecedented number of products to choose
 from, Lowe HealthTech believes that integrated planning, implementation and
 coordination of clinical research and marketing communications will be the
 keys to client success.
     Lowe HealthTech will utilize IntraSphere's eIntelligence Architecture, a
 technology infrastructure designed for large pharmaceutical companies, to help
 HMOs, hospitals and other customers streamline their online marketing
 programs.  These organizations often support 500 or more disparate and
 un-connected web sites, each managed and developed by different IT departments
 and outside consultants.
     One feature of IntraSphere's eIntelligence Technology is automated content
 management software.  Typically used for large web site applications,
 automated content management software allows web site content to be
 personalized and refreshed each time a user returns to the site.  Smaller
 applications, including many health-oriented web sites, either do not
 personalize their sites or do so using costly individual staff intervention.
     "Our alliance with Lowe HealthTech and Lowe Healthcare Worldwide will
 allow a broad array of healthcare organizations to benefit from IntraSphere's
 proprietary eIntelligence Architecture services.  As a result, their sites
 will be more competitive and more interactive," explained William Karl, Chief
 Executive Officer, IntraSphere.
 
     About IntraSphere Technologies, Inc.
     IntraSphere Technologies, Inc. provides technology solutions to companies
 seeking to maximize their Internet, Intranet and Extranet business space.  The
 company specializes in application development and systems integration for the
 pharmaceutical and finance industries.  Headquarters are at 100 Broadway, New
 York City, with a second office in Holborn, central London. The company
 maintains a Website at www.IntraSphere.com.
 
     About Lowe HealthTech
     Lowe HealthTech, a division of Lowe Healthcare, provides the healthcare
 community with a range of services including strategic planning and
 consulting, content management, marketing research and multimedia design.  For
 more information please visit http://www.lowemcadams.com.
 
     About Lowe Healthcare Worldwide
     Headquartered in New York City, Lowe Healthcare Worldwide, part of The
 Lowe Group, is a global communications network that provides direct marketing,
 professional and consumer advertising, digital communications, marketing
 public relations, medical education, and managed care marketing.  Its
 expertise in these disciplines allows a framework for strategic thinking and
 problem solving that goes beyond simply asking, "what should the ad look
 like?"  Lowe Healthcare Worldwide is ranked 3rd globally (Med Ad News, 2000)
 and in 2000 had billings of $991 million.
 
 SOURCE  IntraSphere Technologies, Inc.