- Collin will lead Bell Media Sales' marketing strategy and B2B relationships in English Canada -
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TORONTO, Jan. 6, 2014 /CNW Telbec/ - Luc Sabbatini, President, Bell Media Sales, announced today the appointment of Lucy Collin as Vice-President, Marketing and Innovation - Integrated Sales for English Canada. Reporting to Sabbatini, Collin will oversee the marketing strategy for Bell Media Sales, as well as advise on Bell Media Sales' brand execution.
"Marketing and innovation are at the core of our integrated sales team's strategy, and having a highly skilled professional like Lucy join our ranks will help solidify our business vision," said Sabbatini. "Her great knowledge of the industry in English Canada will be of benefit to clients across all of our platforms - TV, Radio, OOH, and Digital, as well as Bell Media Mix."
In her new capacity, Collin will leverage her creativity and network of business relationships to develop leading-edge strategies and initiatives to strengthen the position of Bell Media Sales as the leader of a constantly-evolving industry. She will also be responsible for trade sponsorship and advertising initiatives in English Canada. To serve advertisers on a national scale, Collin will work hand-in-hand with Nathalie Doré, Vice-President, Marketing and Innovation - Integrated Sales for the Bell Media Sales team in Québec.
"Bell Media's innovative multiplatform vision is perfectly suited for my approach to marketing," said Collin. I am thrilled to be a part of this passionate team, and look forward to contributing my experience and skills to achieve their mission."
Lucy Collin has a very successful track record that spans many years in the marketing and advertising industries. In 2006, she joined the trade publication Marketing magazine and became its publisher in 2010. Prior to that, she held management positions in sales and marketing for a number of respected media companies, including CBC and Corus Entertainment. She is highly engaged in the industry and sits on the boards of the Broadcast Research Council of Canada, the Canadian Advertising Museum, and the 30th anniversary gala of the National Advertising Benevolence Society (NABS), among other organizations.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and build brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 34 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX,NYSE : BCE ), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE Bell Media
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Lucy Collin Appointed Vice-President, Marketing and Innovation - Integrated Sales
Jan 06, 2014, 03:22 EST