Luta Founder and CEO to Speak at WFA/ANA Global Marketing Conference

Mar 13, 2012, 13:13 ET from Kurt Salmon

NEW YORK, March 13, 2012 /PRNewswire/ -- The founder and CEO of Luta, a U.K.-based fightwear and fitness apparel company, will be speaking at the World Federation of Advertisers/Association of National Advertisers Global Marketing Conference on Wednesday, March 14.

The event, held at the New York Marriott Marquis, will feature the CMOs and senior executives of Coca-Cola, Unilever, Anheuser-Busch and L'Oreal.  Luta CEO Luke Dowdney will take the stage at 11:30 a.m. to speak about his inspirational brand.

Luta is a for-profit business, but has a fifty percent profit-sharing plan with the charity Luta pela Paz (Fight for Peace, or FFP). Fight for Peace goes into some of Rio de Janeiro's most violent favelas, or shanty towns, to train youngsters to be boxers.

FFP offers a way out to young people caught up in Rio's drug wars and now works with more than 2,000 young people every year through boxing and martial arts, education and personal development programs in academies in Rio and London. FFP was also founded by Dowdney, a former amateur boxer in the U.K.

Luta ( was created as a performance-oriented sports brand with the goal of making enough profit to support FFP. Management consultancy Kurt Salmon is Luta's global strategic advisor and is helping Luta grow its business internationally.

Luta is a genuine social enterprise which has a 50% profit-sharing scheme with Fight for Peace International. Luta makes premium fight wear and training wear, and the company's designs are inspired by the unique culture of the favelas of Rio.   

"In Brazilian Portuguese, the word 'luta' means to fight, to struggle, to never give up," said Luke Dowdney, founder of FFP and Luta. "I discovered there was much more to the favelas of Rio than the guns, drugs and poverty portrayed by the world's media. Luta and FFP help young people realize their potential through hard work and dedication."

SOURCE Kurt Salmon