LYSOL® Embarks on a Mission With Moms

Leading Brand Enlists Cheryl Hines To Help Recognize and Reward Moms with New LYSOL Mission for Health Campaign

Oct 18, 2010, 08:00 ET from LYSOL

PARSIPPANY, N.J., Oct. 18 /PRNewswire/ -- Today LYSOL announced a new program that underscores the brand's commitment to Mom and her family with the new Lysol Mission for Health campaign.  With a focus on new moms, schools and disaster relief, programs are designed to help improve overall health in the places where mom needs it the most.  

The Lysol Mission for Health is promoting health in communities across the U.S. through the following strategic programs and partnerships:

  • New Moms: First-time moms will be provided with educational resources about how to keep mom and her infant healthy with information available at OBGYN offices, pediatrician offices, on www.lysol.com/missionforhealth and other online communities.
  • Schools: According to the CDC, nearly 22 million school days are lost each year to the common cold alone. LYSOL is empowering schools, through a program developed with a leading pediatrician, to teach healthy habits to children and help improve school attendance. The LYSOL Blue Ribbon School Attendance Challenge will reward schools for low absenteeism.  
  • Disaster Relief: LYSOL has partnered with Save the Children, a global non-profit humanitarian and disaster relief organization, to support the needs of families whose health and safety are affected by disasters.

With the help of actress and mother Cheryl Hines, LYSOL and Hines have teamed up to demonstrate and reward moms for things they can do in their community to help keep her family thriving.  

"I'm excited to be teaming up with LYSOL because it's a brand that understands my priority to help keep my family healthy, safe and protected," said Hines.  "Not only does the brand promote healthy living, they are also recognizing moms for making a difference.  I love this about LYSOL because every moment as a mom is special, and they understand I am happier when my child is happy and healthy."  

In keeping with the Lysol Mission for Health, LYSOL is running the Mission for Community Health Contest* and is recognizing moms who do more for health in their communities by awarding prizes worth up to $10,000 to be donated towards local community organizations. To enter, share videos, photos or stories about how you made a difference in your community at www.lysol.com/communitycontest.   Contest entries will be judged based on both relevance to improving the health of your community, and the possible impact of your community improvement effort.

For more information about the Lysol Mission for Health, including how you can get involved, please visit www.lysol.com/missionforhealth.  

*Open to US res 18 years or older. Void where prohibited. No purchase necessary. Contest ends January 31, 2011.

About LYSOL® / Reckitt Benckiser, Inc.

Reckitt Benckiser is the world leader in household cleaning, (excluding laundry) and has a major presence in health and personal care. The Company is truly global, with over 60 operating companies and over 40 manufacturing facilities worldwide.  With sales in 180 countries, the Company employs 22,000 people around the world.  Among the Company's leading brands in household are Lysol, the world leader in disinfecting cleaning; Calgonit, Finish and Electrasol; the world leaders in automatic dishwashing; Woolite, world leader in fine fabrics; Vanish and Spray 'n Wash, world leaders in fabric treatment; Mucinex and Delsym, leaders in U.S. cold and cough; and Airwick and Mortein, both leading brands in air care and pest control, respectively. Reckitt Benckiser is headquartered in Slough just outside London and is listed on the London stock exchange. Its North American headquarters is in Parsippany, New Jersey, which is 30 miles West of New York City. With a market capitalization of $40 billion, Reckitt Benckiser ranks among the top 25 UK listed companies. Reckitt Benckiser has annual net revenues of $10 billion.

Contact:  Cassie Durand  

Porter Novelli

(212) 601-8063

cassie.durand@porternovelli.com



SOURCE LYSOL



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