Macromedia and Intel Bring Web 3D to the Mainstream

Macromedia Director 8.5 Shockwave Studio Enables Authoring and Playback

Of Interactive 3D Web Content for Real World Applications



Apr 10, 2001, 01:00 ET from Macromedia, Inc.

    NEW YORK, Macromedia UCON 2001, April 10 /PRNewswire/ --
 Macromedia, Inc. (Nasdaq:   MACR) and Intel Corporation today announced that
 Macromedia Director 8.5 will include new jointly developed 3D authoring
 capabilities. Macromedia(R) Director(R) 8.5 Shockwave(R) Studio, the solution
 for interactive, rich media and 3D for the Web, also includes a new version of
 the Shockwave Multiuser Server and support for both Macromedia(R) Flash(TM)
 5 and streaming RealMedia content.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO )
     The combination of Macromedia Director 8.5 with the Intel Internet 3D
 Graphics software will provide developers with a flexible, extensible, and
 robust 3D content creation solution. The studio is integrated with existing 3D
 solutions to ensure developers do not have to abandon their 3D authoring
 software of choice, but rather import that content into Director. Developers
 can then add interactivity to or incorporate that 3D content into new types of
 "magnetic" Web experiences to be delivered using Macromedia Shockwave Player,
 which is already installed on a majority of Web desktops and can be viewed by
 more than 200 million Web users.
     "With the combined power of Macromedia Director 8.5 and Intel's Internet
 3D technology, there is finally a standard platform for authoring and
 delivering 3D content to a wide Internet audience using Shockwave Player,"
 said Kevin Lynch, president of Macromedia products. "Our developer community
 will be able to use their existing expertise to deliver entirely new magnetic
 experiences in 3D, and existing 3D content creators now have a great way to
 deploy their content to the Web."
     "Intel's strategy is to work with industry leaders like Macromedia to
 accelerate innovation and develop technologies which utilize the processor to
 improve the user experience online," said Craig Kinnie, vice president and
 director, Intel Architecture Labs. "Combining our Internet 3D Graphics
 technology with Macromedia Director and the Shockwave Player will enable the
 first widely-available solution for 3D on the Web."
     The free, 3D-enhanced Shockwave Player will enable the next generation of
 bandwidth-friendly, interactive games, entertainment, education, and online
 shopping. For the first time ever, interactive, streaming, multiuser 3D
 capabilities will be available with a widely deployed multimedia player,
 finally bringing a standard way for the mainstream Web audience to experience
 3D Web content. Interactive 3D graphics enrich applications such as
 e-merchandising and e-learning, and are at the core of online entertainment.
 Consumers will take active roles in designing, customizing, and personalizing
 their merchandise. For example, they will be able to model clothes, experience
 interactive product demonstrations, and learn how to do home repair using
 step-by-step examples.
     Ford Motor Company, which operates one of the top Web sites in the
 automotive industry, worked with Macromedia and Intel in the development of a
 3D property for the all-new Ford Escape sport utility vehicle and is working
 to integrate this technology on the Escape homepage, located within the
 www.fordvehicles.com Web site.
     "We see this as a wonderful opportunity to connect with our customers,"
 said Stu Smith, Escape marketing manager. "As consumers look for new
 experiences on the Web, we expect that this technology will help to deliver on
 that need and give them more reasons to come back to our site."
     Macromedia Director 8.5 Shockwave Studio, available for both Macintosh and
 Windows platforms, creates highly scalable 3D content. The 3D capabilities of
 Shockwave Player are optimized to take full advantage of the high-performance
 Intel Pentium(R) 4 processor, while still running well on basic systems. The
 Shockwave content is efficiently delivered to Web desktops through
 sophisticated compression and streaming capabilities. Director 8.5 can also
 create simulated natural effects such as smoke, fire, water, dust, sparks,
 vapor, and explosions.
     Macromedia Director 8.5 Shockwave Studio is integrated with
 industry-leading 3D technology solutions to ensure that existing 3D developers
 can immediately publish their content to the Web for free, using an
 established pervasive platform. 3D vendors that have already pledged their
 support of this platform include Alias|Wavefront, Discreet, Havok, MAXON,
 NewTek, NVIDIA, NxView Technologies, Inc., Right Hemisphere, and Softimage
 (see separate release).
     In addition to the new 3D authoring capabilities, Macromedia Director
 8.5 Shockwave Studio includes a new version of the Shockwave Multiuser Server
 and support for both Macromedia Flash 5 and streaming Real Media content (see
 separate release) as assets in Director movies. The Shockwave Multiuser Server
 3 now enables faster communication and gaming with multiuser Shockwave
 content. Scripting capabilities allow developers to simplify development of
 multiuser content with reduced network traffic, improved security, and
 optimized database access. The server can also handle up to 2,000 simultaneous
 users, double the amount supported in the previous version.
 
     PRICING AND AVAILABILITY
     Macromedia Director 8.5 Shockwave Studio is expected to be available for
 both Macintosh and Windows platforms in May. The studio is priced at $1199 for
 new users, $199 for users upgrading from Director 8, and $399 for users
 upgrading from Director versions 5 through 7. French, German, Japanese, and
 Korean versions of the studio are expected to ship in June. The free,
 3D-enhanced Shockwave Player is expected to ship in May. Existing players will
 automatically update when they first encounter 3D content. Sample 3D Shockwave
 content and a public beta of the 3D-enhanced Shockwave Player are available
 today at http://www.macromedia.com/software/shockwaveplayer/public_beta/ .
 
     ABOUT INTEL
     Intel, the world's largest chip maker, is also a leading manufacturer of
 computer, networking and communications products. Additional information about
 Intel is available at www.intel.com/pressroom.
 
     ABOUT MACROMEDIA
     Macromedia is passionate about what the Web can be. Its award-winning
 products empower designers and developers to efficiently create and deliver
 the most engaging experiences on the Web, and enable innovative Internet
 business solutions. Headquartered in San Francisco, Macromedia has more than
 1,700 employees worldwide and is available on the Internet at
 www.macromedia.com.
     NOTE:  Macromedia, Director, Shockwave, and Flash are trademarks or
 registered trademarks of Macromedia, Inc., as indicated. All other company
 names, brand names and product names are trademarks of their respective
 holder(s).
 
 

SOURCE Macromedia, Inc.
    NEW YORK, Macromedia UCON 2001, April 10 /PRNewswire/ --
 Macromedia, Inc. (Nasdaq:   MACR) and Intel Corporation today announced that
 Macromedia Director 8.5 will include new jointly developed 3D authoring
 capabilities. Macromedia(R) Director(R) 8.5 Shockwave(R) Studio, the solution
 for interactive, rich media and 3D for the Web, also includes a new version of
 the Shockwave Multiuser Server and support for both Macromedia(R) Flash(TM)
 5 and streaming RealMedia content.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO )
     The combination of Macromedia Director 8.5 with the Intel Internet 3D
 Graphics software will provide developers with a flexible, extensible, and
 robust 3D content creation solution. The studio is integrated with existing 3D
 solutions to ensure developers do not have to abandon their 3D authoring
 software of choice, but rather import that content into Director. Developers
 can then add interactivity to or incorporate that 3D content into new types of
 "magnetic" Web experiences to be delivered using Macromedia Shockwave Player,
 which is already installed on a majority of Web desktops and can be viewed by
 more than 200 million Web users.
     "With the combined power of Macromedia Director 8.5 and Intel's Internet
 3D technology, there is finally a standard platform for authoring and
 delivering 3D content to a wide Internet audience using Shockwave Player,"
 said Kevin Lynch, president of Macromedia products. "Our developer community
 will be able to use their existing expertise to deliver entirely new magnetic
 experiences in 3D, and existing 3D content creators now have a great way to
 deploy their content to the Web."
     "Intel's strategy is to work with industry leaders like Macromedia to
 accelerate innovation and develop technologies which utilize the processor to
 improve the user experience online," said Craig Kinnie, vice president and
 director, Intel Architecture Labs. "Combining our Internet 3D Graphics
 technology with Macromedia Director and the Shockwave Player will enable the
 first widely-available solution for 3D on the Web."
     The free, 3D-enhanced Shockwave Player will enable the next generation of
 bandwidth-friendly, interactive games, entertainment, education, and online
 shopping. For the first time ever, interactive, streaming, multiuser 3D
 capabilities will be available with a widely deployed multimedia player,
 finally bringing a standard way for the mainstream Web audience to experience
 3D Web content. Interactive 3D graphics enrich applications such as
 e-merchandising and e-learning, and are at the core of online entertainment.
 Consumers will take active roles in designing, customizing, and personalizing
 their merchandise. For example, they will be able to model clothes, experience
 interactive product demonstrations, and learn how to do home repair using
 step-by-step examples.
     Ford Motor Company, which operates one of the top Web sites in the
 automotive industry, worked with Macromedia and Intel in the development of a
 3D property for the all-new Ford Escape sport utility vehicle and is working
 to integrate this technology on the Escape homepage, located within the
 www.fordvehicles.com Web site.
     "We see this as a wonderful opportunity to connect with our customers,"
 said Stu Smith, Escape marketing manager. "As consumers look for new
 experiences on the Web, we expect that this technology will help to deliver on
 that need and give them more reasons to come back to our site."
     Macromedia Director 8.5 Shockwave Studio, available for both Macintosh and
 Windows platforms, creates highly scalable 3D content. The 3D capabilities of
 Shockwave Player are optimized to take full advantage of the high-performance
 Intel Pentium(R) 4 processor, while still running well on basic systems. The
 Shockwave content is efficiently delivered to Web desktops through
 sophisticated compression and streaming capabilities. Director 8.5 can also
 create simulated natural effects such as smoke, fire, water, dust, sparks,
 vapor, and explosions.
     Macromedia Director 8.5 Shockwave Studio is integrated with
 industry-leading 3D technology solutions to ensure that existing 3D developers
 can immediately publish their content to the Web for free, using an
 established pervasive platform. 3D vendors that have already pledged their
 support of this platform include Alias|Wavefront, Discreet, Havok, MAXON,
 NewTek, NVIDIA, NxView Technologies, Inc., Right Hemisphere, and Softimage
 (see separate release).
     In addition to the new 3D authoring capabilities, Macromedia Director
 8.5 Shockwave Studio includes a new version of the Shockwave Multiuser Server
 and support for both Macromedia Flash 5 and streaming Real Media content (see
 separate release) as assets in Director movies. The Shockwave Multiuser Server
 3 now enables faster communication and gaming with multiuser Shockwave
 content. Scripting capabilities allow developers to simplify development of
 multiuser content with reduced network traffic, improved security, and
 optimized database access. The server can also handle up to 2,000 simultaneous
 users, double the amount supported in the previous version.
 
     PRICING AND AVAILABILITY
     Macromedia Director 8.5 Shockwave Studio is expected to be available for
 both Macintosh and Windows platforms in May. The studio is priced at $1199 for
 new users, $199 for users upgrading from Director 8, and $399 for users
 upgrading from Director versions 5 through 7. French, German, Japanese, and
 Korean versions of the studio are expected to ship in June. The free,
 3D-enhanced Shockwave Player is expected to ship in May. Existing players will
 automatically update when they first encounter 3D content. Sample 3D Shockwave
 content and a public beta of the 3D-enhanced Shockwave Player are available
 today at http://www.macromedia.com/software/shockwaveplayer/public_beta/ .
 
     ABOUT INTEL
     Intel, the world's largest chip maker, is also a leading manufacturer of
 computer, networking and communications products. Additional information about
 Intel is available at www.intel.com/pressroom.
 
     ABOUT MACROMEDIA
     Macromedia is passionate about what the Web can be. Its award-winning
 products empower designers and developers to efficiently create and deliver
 the most engaging experiences on the Web, and enable innovative Internet
 business solutions. Headquartered in San Francisco, Macromedia has more than
 1,700 employees worldwide and is available on the Internet at
 www.macromedia.com.
     NOTE:  Macromedia, Director, Shockwave, and Flash are trademarks or
 registered trademarks of Macromedia, Inc., as indicated. All other company
 names, brand names and product names are trademarks of their respective
 holder(s).
 
 SOURCE  Macromedia, Inc.