Macromedia UCON 2001 Focuses on the User Experience

New Products and Technologies Unveiled to Make Content Authoring More

Accessible, Approachable, and Affordable



Apr 10, 2001, 01:00 ET from Macromedia, Inc.

    NEW YORK, Macromedia UCON 2001, April 10 /PRNewswire/ --
 Macromedia, Inc. (Nasdaq: MACR) today delivered its vision to make the
 creation of dynamic content even more accessible, approachable, and affordable
 during the opening keynote at Macromedia UCON 2001, the premier Macromedia
 event of the year.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO )
     The keynote, just 20 days after Macromedia's merger with Allaire Corp.,
 focused on uniting designers and developers to build great user experiences.
 Macromedia is introducing new technologies to give developers more authoring
 and deployment options, while focusing on making the development of dynamic
 content more cost-effective. Conference highlights include:
 
     Macromedia(R) Director(R) 8.5 Shockwave(R) Studio Announced
     The new studio, featuring 3D authoring capabilities jointly developed with
 Intel, will provide developers with a flexible, extensible, and robust 3D
 content creation solution. The studio, which is supported by leaders in the 3D
 industry, also includes a new version of the Shockwave Multiuser Server and
 support for both Macromedia(R) Flash(TM) 5 and streaming RealMedia content.
 (See separate releases)
 
     New Partners to Drive Macromedia Flash Ubiquity on Devices
     Macromedia announced today that it is working with BSQUARE Corporation and
 DT Research, Inc., which will both work with OEMs and other system developers
 to port and integrate the Macromedia Flash Player to Internet-enabled devices
 such as set-top boxes, thin clients, Internet appliances, and other mobile and
 wireless smart devices. (See separate releases)
 
     Macromedia JRun Passes J2EE Certification
     JRun, a Java(TM) technology based application server, successfully passed
 Sun Microsystems' comprehensive Java(TM) 2 Platform, Enterprise Edition
 (J2EE(TM)) test suite to achieve Sun's J2EE compatible brand. Macromedia JRun
 makes the advanced capabilities of the J2EE platform broadly accessible to the
 entire Java development community. (See separate release)
 
     Macromedia Focused on Empowering Users
     Macromedia today launched a new Web Site Production Management Techniques
 site (available at http://www.macromedia.com/resources/techniques/) to serve
 as a resource to developers who work in teams to produce Web sites. The
 resource site will enable Macromedia developers to share information on online
 forums, provide content examples, and detail successful production workflows.
 
     ABOUT MACROMEDIA
     Macromedia is passionate about what the Web can be. Its award-winning
 products empower designers and developers to efficiently create and deliver
 the most engaging experiences on the Web, and enable innovative Internet
 business solutions. Headquartered in San Francisco, Macromedia has more than
 1,700 employees worldwide and is available on the Internet at
 www.macromedia.com.
     NOTE:  Macromedia, Director, Shockwave, and Flash are trademarks or
 registered trademarks of Macromedia, Inc., as indicated.   All other company
 names, brand names and product names are trademarks of their respective
 holder(s).
     Sun, Sun Microsystems, the Sun logo, Java, J2EE, JavaOne, Java Community
 Process, Enterprise Java Beans and all Java-based marks are trademarks or
 registered trademarks of Sun Microsystems, Inc. in the United States and other
 countries.
 
 

SOURCE Macromedia, Inc.
    NEW YORK, Macromedia UCON 2001, April 10 /PRNewswire/ --
 Macromedia, Inc. (Nasdaq: MACR) today delivered its vision to make the
 creation of dynamic content even more accessible, approachable, and affordable
 during the opening keynote at Macromedia UCON 2001, the premier Macromedia
 event of the year.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990921/MACRLOGO )
     The keynote, just 20 days after Macromedia's merger with Allaire Corp.,
 focused on uniting designers and developers to build great user experiences.
 Macromedia is introducing new technologies to give developers more authoring
 and deployment options, while focusing on making the development of dynamic
 content more cost-effective. Conference highlights include:
 
     Macromedia(R) Director(R) 8.5 Shockwave(R) Studio Announced
     The new studio, featuring 3D authoring capabilities jointly developed with
 Intel, will provide developers with a flexible, extensible, and robust 3D
 content creation solution. The studio, which is supported by leaders in the 3D
 industry, also includes a new version of the Shockwave Multiuser Server and
 support for both Macromedia(R) Flash(TM) 5 and streaming RealMedia content.
 (See separate releases)
 
     New Partners to Drive Macromedia Flash Ubiquity on Devices
     Macromedia announced today that it is working with BSQUARE Corporation and
 DT Research, Inc., which will both work with OEMs and other system developers
 to port and integrate the Macromedia Flash Player to Internet-enabled devices
 such as set-top boxes, thin clients, Internet appliances, and other mobile and
 wireless smart devices. (See separate releases)
 
     Macromedia JRun Passes J2EE Certification
     JRun, a Java(TM) technology based application server, successfully passed
 Sun Microsystems' comprehensive Java(TM) 2 Platform, Enterprise Edition
 (J2EE(TM)) test suite to achieve Sun's J2EE compatible brand. Macromedia JRun
 makes the advanced capabilities of the J2EE platform broadly accessible to the
 entire Java development community. (See separate release)
 
     Macromedia Focused on Empowering Users
     Macromedia today launched a new Web Site Production Management Techniques
 site (available at http://www.macromedia.com/resources/techniques/) to serve
 as a resource to developers who work in teams to produce Web sites. The
 resource site will enable Macromedia developers to share information on online
 forums, provide content examples, and detail successful production workflows.
 
     ABOUT MACROMEDIA
     Macromedia is passionate about what the Web can be. Its award-winning
 products empower designers and developers to efficiently create and deliver
 the most engaging experiences on the Web, and enable innovative Internet
 business solutions. Headquartered in San Francisco, Macromedia has more than
 1,700 employees worldwide and is available on the Internet at
 www.macromedia.com.
     NOTE:  Macromedia, Director, Shockwave, and Flash are trademarks or
 registered trademarks of Macromedia, Inc., as indicated.   All other company
 names, brand names and product names are trademarks of their respective
 holder(s).
     Sun, Sun Microsystems, the Sun logo, Java, J2EE, JavaOne, Java Community
 Process, Enterprise Java Beans and all Java-based marks are trademarks or
 registered trademarks of Sun Microsystems, Inc. in the United States and other
 countries.
 
 SOURCE  Macromedia, Inc.