Macromedia's Flash Doubles Market Penetration on Netscape Browsers, According to WebSideStory's StatMarket

Presence on Netscape Browsers Rises From 45 Percent Worldwide

In Early 1999 to Nearly 90 Percent Today



Apr 16, 2001, 01:00 ET from WebSideStory, Inc.

    SAN DIEGO, April 16 /PRNewswire/ -- WebSideStory, Inc.
 (www.websidestory.com), the world's leading provider of hosted e-business
 intelligence services, today announced that Macromedia's (Nasdaq: MACR) Flash
 has surged to become the most installed plug-in among Netscape users
 worldwide.  As of April 11, 2001, Flash was installed on 88.23 percent of all
 Netscape browsers, up from 45 percent on Jan. 8, 1999, according to
 WebSideStory's StatMarket (www.statmarket.com), an authority on global
 Internet user trends.  Flash ranks well ahead of LiveAudio, AVI, Beatnik, and
 Real Player, StatMarket reported.  Web designers use Flash to create
 interactive animations, presentations, and Web sites.
     "Flash has become the standard for Web animation," said Geoff Johnston,
 vice president of product marketing for StatMarket.  "With this kind of market
 penetration, we expect Flash to move beyond games and cartoons and into more
 real business applications, such as e-commerce, hosted application interfaces,
 and advertising."
     StatMarket is an authority on global Internet user trends and a leading
 resource for Web application development professionals.  StatMarket publishes
 data gathered from more than 50 million Internet surfers a day to more than
 150,000 sites worldwide using WebSideStory's HitBox(R) Enterprise
 (www.hitboxenterprise.com) and other HitBox real-time Web audience analysis
 services.  StatMarket is the industry's first resource to segment data from
 Internet visitors in 245 countries and to sites in more than 120 industry
 categories.
     With StatMarket, Internet professionals can save thousands of dollars in
 man-hour costs by ignoring obsolete or rarely used browsers, operating
 systems, etc. StatMarket also helps to ensure that they are supporting
 appropriate variations in browser technology to optimize their sites or
 software for enough of their target market.
     For information about a StatMarket subscription, visit www.statmarket.com
 or call (877) 421- 4234.
 
     Installed Base of Macromedia's Flash Plug-in on Netscape Browsers:
 
     Plug-in         Jan. 8, 1999        Jan. 10, 2000       April 11, 2001
     Flash           45%                 67.96%              88.23%
 
     * Note:  Because of technical reasons, StatMarket does not measure plug-in
 data on Microsoft Internet Explorer browsers.
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web presence.
 Founded in 1996, the company analyzes billions of page views for its clients
 each month, delivering actionable Web intelligence across the entire customer
 life cycle.  For more information, contact WebSideStory, Inc.  Voice:
 858.546.0040.  Fax: 858.546.0480.  Address: 10182 Telesis Court, 6th Floor,
 San Diego, CA 92121.  Email: press@websidestory.com.  Web:
 www.websidestory.com.  Note: WebSideStory and HitBox are registered service
 marks of WebSideStory, Inc. "Macromedia" and "Flash" are service marks of
 Macromedia, Inc.  Neither WebSideStory nor its HitBox service have been
 sponsored, licensed or authorized by Macromedia.  WebSideStory nor its HitBox
 service are or have been affiliated in any way with Macromedia and no
 affiliation or sponsorship is intended or implied.
 
 

SOURCE WebSideStory, Inc.
    SAN DIEGO, April 16 /PRNewswire/ -- WebSideStory, Inc.
 (www.websidestory.com), the world's leading provider of hosted e-business
 intelligence services, today announced that Macromedia's (Nasdaq: MACR) Flash
 has surged to become the most installed plug-in among Netscape users
 worldwide.  As of April 11, 2001, Flash was installed on 88.23 percent of all
 Netscape browsers, up from 45 percent on Jan. 8, 1999, according to
 WebSideStory's StatMarket (www.statmarket.com), an authority on global
 Internet user trends.  Flash ranks well ahead of LiveAudio, AVI, Beatnik, and
 Real Player, StatMarket reported.  Web designers use Flash to create
 interactive animations, presentations, and Web sites.
     "Flash has become the standard for Web animation," said Geoff Johnston,
 vice president of product marketing for StatMarket.  "With this kind of market
 penetration, we expect Flash to move beyond games and cartoons and into more
 real business applications, such as e-commerce, hosted application interfaces,
 and advertising."
     StatMarket is an authority on global Internet user trends and a leading
 resource for Web application development professionals.  StatMarket publishes
 data gathered from more than 50 million Internet surfers a day to more than
 150,000 sites worldwide using WebSideStory's HitBox(R) Enterprise
 (www.hitboxenterprise.com) and other HitBox real-time Web audience analysis
 services.  StatMarket is the industry's first resource to segment data from
 Internet visitors in 245 countries and to sites in more than 120 industry
 categories.
     With StatMarket, Internet professionals can save thousands of dollars in
 man-hour costs by ignoring obsolete or rarely used browsers, operating
 systems, etc. StatMarket also helps to ensure that they are supporting
 appropriate variations in browser technology to optimize their sites or
 software for enough of their target market.
     For information about a StatMarket subscription, visit www.statmarket.com
 or call (877) 421- 4234.
 
     Installed Base of Macromedia's Flash Plug-in on Netscape Browsers:
 
     Plug-in         Jan. 8, 1999        Jan. 10, 2000       April 11, 2001
     Flash           45%                 67.96%              88.23%
 
     * Note:  Because of technical reasons, StatMarket does not measure plug-in
 data on Microsoft Internet Explorer browsers.
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web presence.
 Founded in 1996, the company analyzes billions of page views for its clients
 each month, delivering actionable Web intelligence across the entire customer
 life cycle.  For more information, contact WebSideStory, Inc.  Voice:
 858.546.0040.  Fax: 858.546.0480.  Address: 10182 Telesis Court, 6th Floor,
 San Diego, CA 92121.  Email: press@websidestory.com.  Web:
 www.websidestory.com.  Note: WebSideStory and HitBox are registered service
 marks of WebSideStory, Inc. "Macromedia" and "Flash" are service marks of
 Macromedia, Inc.  Neither WebSideStory nor its HitBox service have been
 sponsored, licensed or authorized by Macromedia.  WebSideStory nor its HitBox
 service are or have been affiliated in any way with Macromedia and no
 affiliation or sponsorship is intended or implied.
 
 SOURCE  WebSideStory, Inc.