Madonna's New Single '4 Minutes' to Debut in New Sunsilk(R) Ad

Next Instalment in the 'Life Can't Wait' Campaign Features the Icon's

Makeovers and Music



Mar 14, 2008, 01:00 ET from Unilever

    CHICAGO, March 14 /PRNewswire/ -- Madonna, whose new album "HARD CANDY"
 is scheduled for an April 29 release, will debut her first single "4
 Minutes" in a new Sunsilk commercial, announced today by Unilever. The pop
 artist and ever-changing chameleon and superstar originally appeared in the
 first Sunsilk "Life Can't Wait" Campaign alongside Marilyn Monroe and
 Shakira, but will now be the sole focus of the brand's new styling product
 spot that will debut on March 17.
 
     The spot will trace Madonna's ever-evolving look throughout the years
 as a means to inspire girls to play around with their current styles --
 with the help of the new Sunsilk styling aids -- and will include the music
 of Madonna's new single "4 Minutes."
 
     "We're proud to unveil a powerful advertisement that features a truly
 inspirational icon along with our new styling products," said David Rubin,
 director of U.S. Hair Care Operations, Unilever. "Madonna continues to be
 such an inspiration for young girls by continuously reinventing her looks,
 and we expect the new commercial will also encourage girls to evolve by
 changing their looks and making their hair and lives happen in a variety of
 exciting ways."
 
     The spot launches advertising for the new Sunsilk Shower to Style
 Collections, including Daring Volume, Captivating Curls, Waves of Envy and
 Straight to Perfection. Girls do not have to make do with just one look --
 they can have a fling with their hairstyles and change up their looks and
 their lives with the Shower to Style Collections. Specially formulated and
 designed for each hair care need, the Collections actually start styling
 hair in the shower. The fun gets into full swing with styling products to
 create a variety of different looks depending on a girl's hair ... and her
 mood.
 
     About the Campaign
 
     The "Life Can't Wait" Campaign launched during the broadcast of Super
 Bowl XLII on February 3 with a spot that featured three of the world's most
 iconographic females -- Madonna, Shakira and Marilyn Monroe.
 
     Created by DeGrippes Gobe in Paris, the "Life Can't Wait" Campaign was
 born from the global insight that hair, more than any other physical
 attribute, plays a crucial role in a girl's power of transformation and
 self expression. Research conducted in six countries with 3,000 women
 revealed the universal truth that twenty-something women find having "good"
 hair can be a trigger for seizing opportunities.
 
     For more information about the campaign and Sunsilk products, visit
 lifecantwait.com.
 
     About Unilever
 
     Unilever's mission is to add vitality to life. We meet everyday needs
 for nutrition, hygiene and personal care with brands that help people feel
 good, look good and get more out of life. Each day, around the world,
 consumers make 160 million decisions to purchase Unilever products.
 
     In the United States, the portfolio includes major brand icons such as:
 Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
 Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton,
 Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
 Vaseline. All of the preceding brand names are registered trademarks of the
 Unilever Group of Companies. Dedicated to serving consumers and the
 communities where we live, work and play, Unilever employs more than 14,000
 people in both the United States and Puerto Rico -- generating nearly $11
 billion in sales in 2007. For more information, visit
 http://www.unileverusa.com.
 
     About the Global Survey
 
     The Sunsilk Global Survey was carried out by Sunsilk in Thailand,
 India, Brazil, USA, Russia and Mexico. Approximately 500 girls were
 surveyed in each country between August and September 2007. The survey was
 conducted by Salt Communications in London. For more information visit
 lifecantwait.com.
 
 
 

SOURCE Unilever
    CHICAGO, March 14 /PRNewswire/ -- Madonna, whose new album "HARD CANDY"
 is scheduled for an April 29 release, will debut her first single "4
 Minutes" in a new Sunsilk commercial, announced today by Unilever. The pop
 artist and ever-changing chameleon and superstar originally appeared in the
 first Sunsilk "Life Can't Wait" Campaign alongside Marilyn Monroe and
 Shakira, but will now be the sole focus of the brand's new styling product
 spot that will debut on March 17.
 
     The spot will trace Madonna's ever-evolving look throughout the years
 as a means to inspire girls to play around with their current styles --
 with the help of the new Sunsilk styling aids -- and will include the music
 of Madonna's new single "4 Minutes."
 
     "We're proud to unveil a powerful advertisement that features a truly
 inspirational icon along with our new styling products," said David Rubin,
 director of U.S. Hair Care Operations, Unilever. "Madonna continues to be
 such an inspiration for young girls by continuously reinventing her looks,
 and we expect the new commercial will also encourage girls to evolve by
 changing their looks and making their hair and lives happen in a variety of
 exciting ways."
 
     The spot launches advertising for the new Sunsilk Shower to Style
 Collections, including Daring Volume, Captivating Curls, Waves of Envy and
 Straight to Perfection. Girls do not have to make do with just one look --
 they can have a fling with their hairstyles and change up their looks and
 their lives with the Shower to Style Collections. Specially formulated and
 designed for each hair care need, the Collections actually start styling
 hair in the shower. The fun gets into full swing with styling products to
 create a variety of different looks depending on a girl's hair ... and her
 mood.
 
     About the Campaign
 
     The "Life Can't Wait" Campaign launched during the broadcast of Super
 Bowl XLII on February 3 with a spot that featured three of the world's most
 iconographic females -- Madonna, Shakira and Marilyn Monroe.
 
     Created by DeGrippes Gobe in Paris, the "Life Can't Wait" Campaign was
 born from the global insight that hair, more than any other physical
 attribute, plays a crucial role in a girl's power of transformation and
 self expression. Research conducted in six countries with 3,000 women
 revealed the universal truth that twenty-something women find having "good"
 hair can be a trigger for seizing opportunities.
 
     For more information about the campaign and Sunsilk products, visit
 lifecantwait.com.
 
     About Unilever
 
     Unilever's mission is to add vitality to life. We meet everyday needs
 for nutrition, hygiene and personal care with brands that help people feel
 good, look good and get more out of life. Each day, around the world,
 consumers make 160 million decisions to purchase Unilever products.
 
     In the United States, the portfolio includes major brand icons such as:
 Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
 Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton,
 Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and
 Vaseline. All of the preceding brand names are registered trademarks of the
 Unilever Group of Companies. Dedicated to serving consumers and the
 communities where we live, work and play, Unilever employs more than 14,000
 people in both the United States and Puerto Rico -- generating nearly $11
 billion in sales in 2007. For more information, visit
 http://www.unileverusa.com.
 
     About the Global Survey
 
     The Sunsilk Global Survey was carried out by Sunsilk in Thailand,
 India, Brazil, USA, Russia and Mexico. Approximately 500 girls were
 surveyed in each country between August and September 2007. The survey was
 conducted by Salt Communications in London. For more information visit
 lifecantwait.com.
 
 
 SOURCE Unilever