Magnum® celebrates Toronto Pleasure Store door closing on August 30 with party and attempt to break world record

Aug 28, 2013, 10:05 ET from Magnum

TORONTO, Aug. 28, 2013 /CNW/ - In celebration of a successful summer, Magnum® is closing the popular Toronto Pleasure Store's pop-up doors on August 30th with a closing party in true Magnum® style. Given the overwhelming consumer response, Magnum® is inviting visitors to help break the world record for most #mymagnum bars sold in a single day. The benchmark to beat is 1,202 bars and the team at Magnum® Toronto has it in their sights.

To help break this record, consumers are invited to come to the Pleasure Store on August 30 to create their #mymagnum bars and add to the tally. A closing party will be held in celebration of the store's success, complete with live DJ and extended store hours (11AM - midnight).

"We can't thank Canadians enough for joining us on this exciting journey this summer," says Charlie Clark, Brand Building Manager at Unilever Canada. "Without their support, we wouldn't have had the successful summer we did at the Pleasure Store. We're hoping Torontonians will help us prove that Magnum® Toronto is the finest Pleasure Store in the finest city in the world and help us break this record."

Located in the heart of Yorkville at 11 Bloor Street West, the internationally acclaimed pop-up received local and international celebrities visits on a weekly basis throughout July. The store was originally set to close on July 28th, but due to outstanding success and consumer response extended the closing date until August 30.

The store is open 7 days a week until August 29.
Store Hours:
Monday-Saturday: 12:00pm - 10:00pm
Sunday: 11:00am - 6:00pm

The store will be open from 11AM - midnight on August 30 in celebration of the closing party.

Visit or to learn more.

About the Magnum® Pleasure Store:
Celebrated for its real Belgian chocolate and super premium ice cream, Magnum® is inviting store visitors throughout the month of July to create their own custom Magnum® ice cream bar. There are 21 unique and delicious ingredients available at the Magnum® Pleasure Store, such as maple fudge, shaved coconut, and culinary rose petals.

About Magnum®: 
Launched in 1989, Magnum® was the first hand held ice cream developed as a premium adult offering, and the attention to detail doesn't stop with the ingredients. The distinctive "M" monogram embossed on the luxurious Belgian chocolate-coated ice cream bar confirms you're enjoying a timeless luxury.

An international ice cream sensation loved in over 43 countries, Magnum® achieved full national distribution in Canada in May 2011. Unilever is the keeper of the Magnum® legacy in Canada and is proud to have brought this super premium ice cream experience to pleasure seekers across the country.

MAGNUM is a registered mark used under license by Unilever Canada, Toronto, Ontario M4W 3R2