Majesco Opens the Door On Multiple Promotions in Support of April 19th Launch Of 'Psychonauts' Video Game

Instant Win Contest and National Psycho-Portals Promotion Spearhead Massive

Marketing Initiative



Apr 07, 2005, 01:00 ET from Majesco

    EDISON, N.J., April 7 /PRNewswire-FirstCall/ -- Rolling out a red carpet
 of exciting promotional activity, Majesco (Nasdaq:   MJES), an innovative
 provider of diversified products and content for digital entertainment
 platforms, today revealed details of its multimillion dollar marketing
 campaign in support of its highly anticipated new video game, Psychonauts.
     "Psychonauts is yet another quality addition to our expanding line up of
 frontline titles," said Ken Gold, vice president of Marketing for Majesco.
 "The comprehensive and diverse marketing campaign we've structured to support
 it integrates television, print, online and radio with multiple consumer
 promotions, a demo tour and street team activities."
     Majesco's Psycho-Portals national consumer promotion is highlighted on all
 marketing materials and will challenge even the most adept "brainiacs."
 Consumers who register at www.psychoportals.com will work as an online
 community to solve a series of game-related challenges so they can unlock ten
 online portals and become eligible for prizes.  The promotion culminates in
 radio remotes at key retail locations in the top ten markets where street
 teams will hand out an array of Psychonauts items.  Registration begins April
 5th and the contest officially kicks-off April 16th.
     Majesco has also partnered with several national retailers to offer an
 exciting "Psycho Gold Instant Win Game."  Consumers who purchase Psychonauts
 for Xbox could win $5,000 instantly if their game includes a winning gold
 disc. Three participating retailers are offering five gold discs each within
 specially marked Xbox packages featuring the promotion.
     Other activities incorporated into the Psychonauts campaign include:
 
      * Humorous national TV campaign;
 
      * Print campaign in mass-market and gaming enthusiast publications that
        includes spreads, pages and a unique "interactive" insert;
 
      * Major online advertising initiative that began in March and will
        continue through launch;
 
      * Two week national radio campaign in the top 10 markets;
 
      * Three kiosks on the "GameLive College Tour" that runs from March
        through mid-April and hits 25 college campuses across the country;
 
      * Inclusion on the May Xbox retail kiosks;
 
      * Consumer demos and video trailers on Official Xbox Magazine and leading
        online gaming sites;
 
      * Official Brady Strategy Guide available at launch;
 
      * Large-scale, cross-promotion with Creative Labs;
 
      * Comprehensive publicity campaign targeting leading consumer and gaming
        enthusiast publications, online, and broadcast outlets;
 
      * Dedicated consumer web site at http://www.Psychonauts.com.
 
     Developed by creative visionary, Tim Schafer, and his team at Double Fine
 Productions, Psychonauts is scheduled to ship April 19th for the Xbox(R) video
 game system from Microsoft and PC, and for the Sony PlayStation(R)2 computer
 entertainment system in late spring.
 
     About Double Fine Productions, Inc.
     Double Fine Productions is a San Francisco-based game company founded in
 2000 by Tim Schafer, creator of many award-winning games including Grim
 Fandango, Full Throttle and Day of the Tentacle.  He started the company with
 a selection of the Grim Fandango team and added to it industry veterans from
 the development teams of Maximo, Diablo II, Jedi Knight and Starfighter.
 Thrown into the mix were animators from Phil Tippett Studios and Pixar, and
 artists from the worlds of both video games and fine art.  Since then, Double
 Fine has grown into a talented 40-person team dedicated to making amazing
 games with an emphasis on excellent story, characters, art, technology and
 fun.
 
     About Majesco
     Headquartered in Edison, NJ, Majesco Holdings Inc. (Nasdaq:   MJES) is an
 innovative provider of diversified products and content for digital
 entertainment platforms.  The Company's three main product lines include
 Games, which includes highly anticipated titles such as Advent Rising and
 Psychonauts; Videos, which highlights the Company's platform-independent video
 compression technology; and Gadgets, which includes innovative digital
 entertainment products like Frogger TV Arcade.  More information about the
 Company can be found online at http://www.majescogames.com.
 
     Safe Harbor
     Certain statements contained herein are "forward-looking statements"
 within the meaning of the Private Securities Litigation Reform Act of 1995,
 Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
 Securities Exchange Act of 1934, as amended.  These forward-looking statements
 may be identified by reference to a future period(s) or by the use of forward-
 looking terminology, such as "may," "will," "intend," "should," "expect,"
 "anticipate," "estimate" or "continue" or the negatives thereof or other
 comparable terminology.  The Company's actual results could differ materially
 from those anticipated in such forward-looking statements due to a variety of
 factors.  These factors include but are not limited to, the demand for our
 products; competitive factors in the businesses in which we compete; continued
 consumer acceptance of the gaming platforms on which our products operate and
 our products; fulfillment of orders preliminarily made by customers; adverse
 changes in the securities markets and the availability of and costs associated
 with sources of liquidity.  The Company does not undertake, and specifically
 disclaims any obligation, to release publicly the results of any revisions
 that may be made to any forward-looking statements to reflect the occurrence
 of anticipated or unanticipated events or circumstances after the date of such
 statements.
 
 

SOURCE Majesco
    EDISON, N.J., April 7 /PRNewswire-FirstCall/ -- Rolling out a red carpet
 of exciting promotional activity, Majesco (Nasdaq:   MJES), an innovative
 provider of diversified products and content for digital entertainment
 platforms, today revealed details of its multimillion dollar marketing
 campaign in support of its highly anticipated new video game, Psychonauts.
     "Psychonauts is yet another quality addition to our expanding line up of
 frontline titles," said Ken Gold, vice president of Marketing for Majesco.
 "The comprehensive and diverse marketing campaign we've structured to support
 it integrates television, print, online and radio with multiple consumer
 promotions, a demo tour and street team activities."
     Majesco's Psycho-Portals national consumer promotion is highlighted on all
 marketing materials and will challenge even the most adept "brainiacs."
 Consumers who register at www.psychoportals.com will work as an online
 community to solve a series of game-related challenges so they can unlock ten
 online portals and become eligible for prizes.  The promotion culminates in
 radio remotes at key retail locations in the top ten markets where street
 teams will hand out an array of Psychonauts items.  Registration begins April
 5th and the contest officially kicks-off April 16th.
     Majesco has also partnered with several national retailers to offer an
 exciting "Psycho Gold Instant Win Game."  Consumers who purchase Psychonauts
 for Xbox could win $5,000 instantly if their game includes a winning gold
 disc. Three participating retailers are offering five gold discs each within
 specially marked Xbox packages featuring the promotion.
     Other activities incorporated into the Psychonauts campaign include:
 
      * Humorous national TV campaign;
 
      * Print campaign in mass-market and gaming enthusiast publications that
        includes spreads, pages and a unique "interactive" insert;
 
      * Major online advertising initiative that began in March and will
        continue through launch;
 
      * Two week national radio campaign in the top 10 markets;
 
      * Three kiosks on the "GameLive College Tour" that runs from March
        through mid-April and hits 25 college campuses across the country;
 
      * Inclusion on the May Xbox retail kiosks;
 
      * Consumer demos and video trailers on Official Xbox Magazine and leading
        online gaming sites;
 
      * Official Brady Strategy Guide available at launch;
 
      * Large-scale, cross-promotion with Creative Labs;
 
      * Comprehensive publicity campaign targeting leading consumer and gaming
        enthusiast publications, online, and broadcast outlets;
 
      * Dedicated consumer web site at http://www.Psychonauts.com.
 
     Developed by creative visionary, Tim Schafer, and his team at Double Fine
 Productions, Psychonauts is scheduled to ship April 19th for the Xbox(R) video
 game system from Microsoft and PC, and for the Sony PlayStation(R)2 computer
 entertainment system in late spring.
 
     About Double Fine Productions, Inc.
     Double Fine Productions is a San Francisco-based game company founded in
 2000 by Tim Schafer, creator of many award-winning games including Grim
 Fandango, Full Throttle and Day of the Tentacle.  He started the company with
 a selection of the Grim Fandango team and added to it industry veterans from
 the development teams of Maximo, Diablo II, Jedi Knight and Starfighter.
 Thrown into the mix were animators from Phil Tippett Studios and Pixar, and
 artists from the worlds of both video games and fine art.  Since then, Double
 Fine has grown into a talented 40-person team dedicated to making amazing
 games with an emphasis on excellent story, characters, art, technology and
 fun.
 
     About Majesco
     Headquartered in Edison, NJ, Majesco Holdings Inc. (Nasdaq:   MJES) is an
 innovative provider of diversified products and content for digital
 entertainment platforms.  The Company's three main product lines include
 Games, which includes highly anticipated titles such as Advent Rising and
 Psychonauts; Videos, which highlights the Company's platform-independent video
 compression technology; and Gadgets, which includes innovative digital
 entertainment products like Frogger TV Arcade.  More information about the
 Company can be found online at http://www.majescogames.com.
 
     Safe Harbor
     Certain statements contained herein are "forward-looking statements"
 within the meaning of the Private Securities Litigation Reform Act of 1995,
 Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
 Securities Exchange Act of 1934, as amended.  These forward-looking statements
 may be identified by reference to a future period(s) or by the use of forward-
 looking terminology, such as "may," "will," "intend," "should," "expect,"
 "anticipate," "estimate" or "continue" or the negatives thereof or other
 comparable terminology.  The Company's actual results could differ materially
 from those anticipated in such forward-looking statements due to a variety of
 factors.  These factors include but are not limited to, the demand for our
 products; competitive factors in the businesses in which we compete; continued
 consumer acceptance of the gaming platforms on which our products operate and
 our products; fulfillment of orders preliminarily made by customers; adverse
 changes in the securities markets and the availability of and costs associated
 with sources of liquidity.  The Company does not undertake, and specifically
 disclaims any obligation, to release publicly the results of any revisions
 that may be made to any forward-looking statements to reflect the occurrence
 of anticipated or unanticipated events or circumstances after the date of such
 statements.
 
 SOURCE  Majesco