Major League Baseball Kicks Off 2001 Season With Team/Tips Alcohol Management Program

Apr 05, 2001, 01:00 ET from The TEAM Coalition

    WASHINGTON, April 5 /PRNewswire/ -- The TEAM Coalition (Techniques for
 Effective Alcohol Management) announced today that it has partnered with
 several of its members, Major League Baseball and the Beer Institute, to
 initiate a new training program, TEAM/TIPS, for all 30 clubs.  TEAM/TIPS is
 the first and only program of its kind to be rolled out to all Major League
 Baseball clubs and is part of a larger outreach effort by Major League
 Baseball to create a more fan-friendly environment at all of its facilities.
     TEAM/TIPS is the newest employee-focused, full-facility alcohol management
 program available to sport and entertainment facility managers.  Collaborated
 on by industry operations' professionals from major sports organizations such
 as Major League Baseball, National Football League, National Hockey League,
 National Basketball Association, and ARAMARK, the program educates facility
 managers on how to effectively train event-day staff (concessions and
 operations -- ushers, parking lot attendants, security, ticket takers/sellers,
 etc.) to responsibly manage the sale, service and consumption of alcohol
 during events in an effort to improve fan relations. The training program
 covers a range of information from alcohol absorption rates and alcohol
 intervention guidelines and legalities to developing and implementing
 effective alcohol policies to encourage personal responsibility and enhance
 the enjoyment of fans and employees.
     "We are very excited about this partnership," said Kevin Hallinan, Major
 League Baseball Senior Vice President of Security and Facility Management.
 "We want the game day experience to be safe and enjoyable for our fans.  This
 training will give our people the skills necessary to help keep the games fun
 times for all."
     The TEAM Coalition has gained strong support for TEAM/TIPS from the Beer
 Institute and its members (Anheuser-Busch, Inc., Miller Brewing Company and
 Coors Brewing Company), who are committed to the goal of responsible fan
 behavior at public assembly facilities and on the nation's roadways.
     The Beer Institute, on behalf of its members, has recognized the
 importance of this training.  At each stadium location, beer wholesalers are
 showing their support by contributing funds to support the training costs for
 the stadium operations personnel, specifically for the purchase of TEAM/TIPS
 training manuals.  The brewers will then match the wholesaler's contribution.
 In total, the Beer Institute, its members and the local wholesalers will be
 contributing $250,000 to this program.
     "We are proud to collaborate on such an important initiative. Having a hot
 dog and a beer at a baseball game is part of Americana.  Promoting responsible
 drinking and having personnel at the stadium who are properly trained,
 benefits everyone ... the fans, the team and our industry," states Jeff
 Becker, President of the Beer Institute.
 
     The TEAM Coalition is a public-private partnership of professional and
 collegiate sports, associations, government, concessionaires, insurance
 companies, advocacy groups and broadcasters.  It was formed in 1985, with a
 mission to reduce alcohol-related incidents in public assembly facilities and
 on the nation's roadways.  The Coalition works toward this goal by providing
 facility alcohol management training and public information and education
 materials.
 
 

SOURCE The TEAM Coalition
    WASHINGTON, April 5 /PRNewswire/ -- The TEAM Coalition (Techniques for
 Effective Alcohol Management) announced today that it has partnered with
 several of its members, Major League Baseball and the Beer Institute, to
 initiate a new training program, TEAM/TIPS, for all 30 clubs.  TEAM/TIPS is
 the first and only program of its kind to be rolled out to all Major League
 Baseball clubs and is part of a larger outreach effort by Major League
 Baseball to create a more fan-friendly environment at all of its facilities.
     TEAM/TIPS is the newest employee-focused, full-facility alcohol management
 program available to sport and entertainment facility managers.  Collaborated
 on by industry operations' professionals from major sports organizations such
 as Major League Baseball, National Football League, National Hockey League,
 National Basketball Association, and ARAMARK, the program educates facility
 managers on how to effectively train event-day staff (concessions and
 operations -- ushers, parking lot attendants, security, ticket takers/sellers,
 etc.) to responsibly manage the sale, service and consumption of alcohol
 during events in an effort to improve fan relations. The training program
 covers a range of information from alcohol absorption rates and alcohol
 intervention guidelines and legalities to developing and implementing
 effective alcohol policies to encourage personal responsibility and enhance
 the enjoyment of fans and employees.
     "We are very excited about this partnership," said Kevin Hallinan, Major
 League Baseball Senior Vice President of Security and Facility Management.
 "We want the game day experience to be safe and enjoyable for our fans.  This
 training will give our people the skills necessary to help keep the games fun
 times for all."
     The TEAM Coalition has gained strong support for TEAM/TIPS from the Beer
 Institute and its members (Anheuser-Busch, Inc., Miller Brewing Company and
 Coors Brewing Company), who are committed to the goal of responsible fan
 behavior at public assembly facilities and on the nation's roadways.
     The Beer Institute, on behalf of its members, has recognized the
 importance of this training.  At each stadium location, beer wholesalers are
 showing their support by contributing funds to support the training costs for
 the stadium operations personnel, specifically for the purchase of TEAM/TIPS
 training manuals.  The brewers will then match the wholesaler's contribution.
 In total, the Beer Institute, its members and the local wholesalers will be
 contributing $250,000 to this program.
     "We are proud to collaborate on such an important initiative. Having a hot
 dog and a beer at a baseball game is part of Americana.  Promoting responsible
 drinking and having personnel at the stadium who are properly trained,
 benefits everyone ... the fans, the team and our industry," states Jeff
 Becker, President of the Beer Institute.
 
     The TEAM Coalition is a public-private partnership of professional and
 collegiate sports, associations, government, concessionaires, insurance
 companies, advocacy groups and broadcasters.  It was formed in 1985, with a
 mission to reduce alcohol-related incidents in public assembly facilities and
 on the nation's roadways.  The Coalition works toward this goal by providing
 facility alcohol management training and public information and education
 materials.
 
 SOURCE  The TEAM Coalition