March Of Dimes Launches First Annual Spirit Of Beauty Luncheon

Sarah Brown, Mally Roncal, and Jacquie Tractenberg to be Honored

Mar 21, 2014, 09:00 ET from March of Dimes

NEW YORK, March 21, 2014 /PRNewswire/ -- March of Dimes New York Division announced today it will host the first Annual Spirit of Beauty Luncheon on Monday, May 12, 2014 from 12 noon to 2pm, at Cipriani 42nd St. in New York City.

The event will honor Sarah Brown, Beauty Director, Vogue; Mally Roncal, President and Founder, Mally Beauty; and Jacquie Tractenberg, President, Tractenberg & Co. Claudia Lucas, Merchandising Director for Beauty, QVC; hair care and style legend, John Frieda; and beauty entrepreneur, Gail Federici will present the Spirit of Beauty awards. Sponsors for the event are Conde Nast, Coty Inc., International Flavors & Fragrances, Hearst Magazines, L'Oreal USA, and Shiseido Cosmetics.

For 39 years, the March of Dimes Beauty Ball® had the distinction of being one of the most highly anticipated social events in the cosmetic and fashion publishing industries; raising over $35 million to support the organization. This year, in keeping with industry changes, the event is being presented as a networking luncheon.

"With the support of a stellar line-up of business leaders and industry giants, the inaugural Spirit of Beauty Luncheon promises to be the next great chapter in the storied history of an extraordinary event," said Shelly Siegel, Executive Director, March of Dimes NY Division. "The success and triumph of the Beauty Ball® is an inspiration to us, as we move forward with this new and exciting industry event."

As Vogue's Beauty Director, Sarah Brown oversees all beauty content for the magazine. She assigns, edits, and writes stories on everything from runway trends, makeup, skin care, hair, and fragrance to dermatology and spa escapes, collaborating with some of the industry's finest writers. Brown has been at Vogue for thirteen years, joining as Beauty Editor and moving into the Director role a year and a half later. In addition to her editorial work, Brown has contributed to philanthropic initiatives like Seventh on Sale, Fashion's Night Out, and the Vogue/CFDA Fashion Fund. This is her first collaboration with March of Dimes NY Division.

Mally Roncal, President and Founder of Mally Beauty, is a world-renowned makeup artist. She has traveled the globe doing makeup for some of the most well known faces in the world, including Beyonce Knowles, Jennifer Lopez, Mary J. Blige, Rihanna, Teri Hatcher, Celine Dion, Lee Ann Womack, Ashlee Simpson, Angelina Jolie, and Heidi Klum. Mally has shared her advice in the pages of top magazines and on shows like Oprah, The Today Show, Rachael Ray, and The View. Mally's collection includes over 1,000 products, which reflect her philosophy that the things that make you different make you beautiful, and she dedicates every day of her life to helping women celebrate their unique beauty.

Public Relations Executive Jacquie Tractenberg established her namesake firm, Tractenberg & Co. in New York City in 1999. A former editorial employee at the New York Times and Mademoiselle, she brings an insider understanding of modern editorial needs to every aspect of her public relations work. Tractenberg leads a full-service, boutique style public relations and social media agency that delivers in-depth, high-quality services to beauty, fashion, and lifestyle clients worldwide. Her firm generates a well-rounded portfolio of personality-driven profiles; ensuring that every brand's story is told from a complete 360-degree perspective.

Funds raised at this year's Spirit of Beauty Luncheon will help March of Dimes continue the important work it is doing to end prematurity and help give every baby a healthy start in life. For more information and reservations, contact Amy Handler or 212.500.1801.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit or Find us on Facebook and follow us on Twitter

Ruby Wint,, 212-353-8365

SOURCE March of Dimes