MarketBridge Expands Executive Team with New VP Appointment

Marty Galligan, Sales and Marketing Expert, Further Strengthens

Firm's Ability to Offer Multi-channel Solutions



Apr 05, 2001, 01:00 ET from MarketBridge

    BETHESDA, Md., April 5 /PRNewswire/ -- MarketBridge, the leading sales and
 marketing professional services firm specializing in multi-channel strategy
 and integration, today announced the addition of Marty Galligan to its
 management team. Galligan joins the firm's Market Solutions practice area as a
 Vice President with two decades of experience in leading Sales, Marketing, and
 more recently, TeleWeb operations. His expertise enhances and expands
 MarketBridge's ability to build and to deliver high-impact multi-channel
 solutions to clients rapidly.
     Galligan brings MarketBridge a wealth of practical expertise and knowledge
 in the sales and marketing of high-tech products and services. In particular,
 Galligan is an expert in developing TeleWeb channels -- integrating inside
 sales forces working in call centers with web sites. The TeleWeb channel gives
 customers the opportunity to connect with "virtual sales representatives"
 while the customers shop and buy on the Internet. This combined phone-and-web
 sales channel complements and leverages the traditional face-to-face sales
 force.
     Galligan will be able to draw upon almost 20 years of experience at a
 major high-tech product company, where he was VP and General Manager of the
 North American TeleWeb Business Channel. Prior to this position, he served as
 VP of Marketing and Internet-TeleBusiness Operations. In these roles, Galligan
 created a robust TeleWeb channel to meet changing customer buying behaviors,
 reduce selling expenses, and increase sales. In its first two years, the
 TeleWeb channel achieved best-in-class sales and productivity returns as
 compared to competitors. Macromedia recognized the interactive product
 demonstration that Galligan's TeleWeb unit developed for inside sales reps as
 the best B2B application using Flash technology.
     "The addition of Marty to our executive team demonstrates MarketBridge's
 commitment to deliver proven TeleWeb solutions to complement and to build our
 customers' sales and marketing capabilities," said Tim Furey, President and
 CEO of MarketBridge. "As a senior executive, Marty has lived and breathed
 sales, marketing, and TeleWeb channel implementation inside a major technology
 organization. He has demonstrated the return that TeleWeb provides to
 companies offering complex products to broad customer sets through multiple
 sales channels. His hands-on experience will be instrumental in guiding our
 clients through both the benefits and the organizational challenges of
 building out TeleWeb capability."
     MarketBridge helps Fortune 500 companies integrate TeleWeb capability to
 complement their existing sales and marketing channels. The company has grown
 38% annually since 1998. "We are continuing to build a strong management
 team," said Scott Parker, Managing Director. "As a former client and now a
 client-facing executive, Marty will help to expand our solutions offerings and
 to better serve our clients' needs. He will be a strong contributor to
 furthering our aggressive growth."
     "I'm extremely excited to join MarketBridge at a time of rapid growth for
 the firm and to take a leadership role in expanding MarketBridge's solutions
 services," said Galligan. "I'm looking forward to helping large companies
 realize the benefits of multi-channel selling as a new business model that
 drives increased return on sales."
 
     About MarketBridge
     MarketBridge is the leading professional services firm that provides sales
 and marketing solutions to executives at Fortune 500 companies. MarketBridge
 applies cutting-edge strategy and technology, helping companies build multiple
 bridges, or channels, to their customers to meet them where, when, and how
 they want to shop and buy. MarketBridge has deep channel expertise in a range
 of vertical industries including financial services, health care, high tech,
 manufacturing and telecom. A privately held company founded in 1991,
 MarketBridge is headquartered in Bethesda, Md. and operates a regional office
 in Boston, Ma. MarketBridge is accessible via the Web at
 http://www.market-bridge.com .
 
 

SOURCE MarketBridge
    BETHESDA, Md., April 5 /PRNewswire/ -- MarketBridge, the leading sales and
 marketing professional services firm specializing in multi-channel strategy
 and integration, today announced the addition of Marty Galligan to its
 management team. Galligan joins the firm's Market Solutions practice area as a
 Vice President with two decades of experience in leading Sales, Marketing, and
 more recently, TeleWeb operations. His expertise enhances and expands
 MarketBridge's ability to build and to deliver high-impact multi-channel
 solutions to clients rapidly.
     Galligan brings MarketBridge a wealth of practical expertise and knowledge
 in the sales and marketing of high-tech products and services. In particular,
 Galligan is an expert in developing TeleWeb channels -- integrating inside
 sales forces working in call centers with web sites. The TeleWeb channel gives
 customers the opportunity to connect with "virtual sales representatives"
 while the customers shop and buy on the Internet. This combined phone-and-web
 sales channel complements and leverages the traditional face-to-face sales
 force.
     Galligan will be able to draw upon almost 20 years of experience at a
 major high-tech product company, where he was VP and General Manager of the
 North American TeleWeb Business Channel. Prior to this position, he served as
 VP of Marketing and Internet-TeleBusiness Operations. In these roles, Galligan
 created a robust TeleWeb channel to meet changing customer buying behaviors,
 reduce selling expenses, and increase sales. In its first two years, the
 TeleWeb channel achieved best-in-class sales and productivity returns as
 compared to competitors. Macromedia recognized the interactive product
 demonstration that Galligan's TeleWeb unit developed for inside sales reps as
 the best B2B application using Flash technology.
     "The addition of Marty to our executive team demonstrates MarketBridge's
 commitment to deliver proven TeleWeb solutions to complement and to build our
 customers' sales and marketing capabilities," said Tim Furey, President and
 CEO of MarketBridge. "As a senior executive, Marty has lived and breathed
 sales, marketing, and TeleWeb channel implementation inside a major technology
 organization. He has demonstrated the return that TeleWeb provides to
 companies offering complex products to broad customer sets through multiple
 sales channels. His hands-on experience will be instrumental in guiding our
 clients through both the benefits and the organizational challenges of
 building out TeleWeb capability."
     MarketBridge helps Fortune 500 companies integrate TeleWeb capability to
 complement their existing sales and marketing channels. The company has grown
 38% annually since 1998. "We are continuing to build a strong management
 team," said Scott Parker, Managing Director. "As a former client and now a
 client-facing executive, Marty will help to expand our solutions offerings and
 to better serve our clients' needs. He will be a strong contributor to
 furthering our aggressive growth."
     "I'm extremely excited to join MarketBridge at a time of rapid growth for
 the firm and to take a leadership role in expanding MarketBridge's solutions
 services," said Galligan. "I'm looking forward to helping large companies
 realize the benefits of multi-channel selling as a new business model that
 drives increased return on sales."
 
     About MarketBridge
     MarketBridge is the leading professional services firm that provides sales
 and marketing solutions to executives at Fortune 500 companies. MarketBridge
 applies cutting-edge strategy and technology, helping companies build multiple
 bridges, or channels, to their customers to meet them where, when, and how
 they want to shop and buy. MarketBridge has deep channel expertise in a range
 of vertical industries including financial services, health care, high tech,
 manufacturing and telecom. A privately held company founded in 1991,
 MarketBridge is headquartered in Bethesda, Md. and operates a regional office
 in Boston, Ma. MarketBridge is accessible via the Web at
 http://www.market-bridge.com .
 
 SOURCE  MarketBridge