Marketing in a Mobile Age: Trucks Add Fuel to Advertising

Jun 02, 2006, 01:00 ET from Mobile Ad Marketing Inc

    LAS VEGAS, June 2 /PRNewswire-FirstCall/ -- Mobile Ad Marketing Inc, a
 new Las Vegas company, offers the largest inventory of mobile advertising
 media in America, and a simple plan to make advertising more effective and
 affordable. Mobile Ad Marketing (MAM) believes that, as far as advertising
 goes, bigger is better. And, in the ad space business, a semi-trailer is
 about as big as it gets.
     *(LOGO: Send2Press.com/mediadesk/0606-MobileAd_72dpi.jpg)
     "With over 300,000 trucks, buses and ad trailers in 300 markets and 48
 states, we can reach and saturate any size U.S. market," says Daniel Sage,
 President of MAM. "We have fleets of trucks and trailers that travel
 hundreds of miles a day or around a city block. Our fleet partners include
 some of the biggest names in the transportation industry: Roadway, Swift,
 Yellow, Supervalue, Trailways and Greyhound."
     "Nearly 150 million Americans commute every day," Sage explains, "and
 this form of outdoor media is rapidly becoming one of the best tools for
 advertisers to communicate their messages. Imagine reaching 50 percent of
 the U.S. population on any given business day and getting that advertising
 noticed over 90 percent of the time?"
     If good advertising boils down to exposure, truck-side advertising is
 in a class all its own. Studies show that the impact ratings of mobile
 media trucks scored higher than all other outdoor media combined.
     Over the past five years, research has proven that truck-side
 advertising delivers between 30,000 and 70,000 impressions per day, based
 on whether it is a regional or national operator. In Las Vegas, some
 campaigns have produced over 150,000 impressions per hour. It's an
 "in-your-face", recurring promotional tool that delivers a major branding
 effect.
     The versatility and sheer impact of truck-side advertising allows
 advertisers to capture the attention of business decision makers and
 consumers during their daily routines. The Mobile Ad Marketing system works
 on many levels. "We will run a zip code analysis as the truck passes
 through a particular neighborhood, and pull up census data linked to those
 zip codes, such as the age of people in that area, their income, and family
 structure," Sage explains.
     Many of America's top brands and Fortune 500 companies are now taking
 advantage of this type of mobile advertising. McDonald's, Procter and
 Gamble, NBC, American Express, AT&T, and Toyota, to name a few, have all
 implemented truck-side advertising and mobile-billboard campaigns to reach
 their target audiences in areas where they work, play and live.
     "Stationary billboards work well if you can secure a great location,"
 Sage points out, "but the waiting lists are long and a low-cost billboard
 will not be visible to most of the population. Truck-side ads routinely
 cover an area filled with hundreds of billboards in a single day."
     A surprising statistic shows that while outdoor media reaches over 96
 percent of all U.S. consumers, most advertising media budgets only allocate
 it one-three percent. Wherein all advertising media is measured in terms of
 cost per thousand (CPM); truck-side advertising is around $1.50 -- the
 lowest in the industry.
     In summary, whether businesses are large or small, local or national,
 they have one thing in common: the need to promote a product or service to
 consumers. Truck-side ads are an affordable and effective alternative.
     "Today's marketing must engage the consumer," offers Sage, "With the
 average American being exposed to over 600,000 media messages a year, any
 medium that pushes through the clutter is impressive and that's just what
 this one does."
     To learn more, visit: http://www.MobileAdMarketing.com
     This release was issued on behalf of the above organization by
 Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com
 
 

SOURCE Mobile Ad Marketing Inc
    LAS VEGAS, June 2 /PRNewswire-FirstCall/ -- Mobile Ad Marketing Inc, a
 new Las Vegas company, offers the largest inventory of mobile advertising
 media in America, and a simple plan to make advertising more effective and
 affordable. Mobile Ad Marketing (MAM) believes that, as far as advertising
 goes, bigger is better. And, in the ad space business, a semi-trailer is
 about as big as it gets.
     *(LOGO: Send2Press.com/mediadesk/0606-MobileAd_72dpi.jpg)
     "With over 300,000 trucks, buses and ad trailers in 300 markets and 48
 states, we can reach and saturate any size U.S. market," says Daniel Sage,
 President of MAM. "We have fleets of trucks and trailers that travel
 hundreds of miles a day or around a city block. Our fleet partners include
 some of the biggest names in the transportation industry: Roadway, Swift,
 Yellow, Supervalue, Trailways and Greyhound."
     "Nearly 150 million Americans commute every day," Sage explains, "and
 this form of outdoor media is rapidly becoming one of the best tools for
 advertisers to communicate their messages. Imagine reaching 50 percent of
 the U.S. population on any given business day and getting that advertising
 noticed over 90 percent of the time?"
     If good advertising boils down to exposure, truck-side advertising is
 in a class all its own. Studies show that the impact ratings of mobile
 media trucks scored higher than all other outdoor media combined.
     Over the past five years, research has proven that truck-side
 advertising delivers between 30,000 and 70,000 impressions per day, based
 on whether it is a regional or national operator. In Las Vegas, some
 campaigns have produced over 150,000 impressions per hour. It's an
 "in-your-face", recurring promotional tool that delivers a major branding
 effect.
     The versatility and sheer impact of truck-side advertising allows
 advertisers to capture the attention of business decision makers and
 consumers during their daily routines. The Mobile Ad Marketing system works
 on many levels. "We will run a zip code analysis as the truck passes
 through a particular neighborhood, and pull up census data linked to those
 zip codes, such as the age of people in that area, their income, and family
 structure," Sage explains.
     Many of America's top brands and Fortune 500 companies are now taking
 advantage of this type of mobile advertising. McDonald's, Procter and
 Gamble, NBC, American Express, AT&T, and Toyota, to name a few, have all
 implemented truck-side advertising and mobile-billboard campaigns to reach
 their target audiences in areas where they work, play and live.
     "Stationary billboards work well if you can secure a great location,"
 Sage points out, "but the waiting lists are long and a low-cost billboard
 will not be visible to most of the population. Truck-side ads routinely
 cover an area filled with hundreds of billboards in a single day."
     A surprising statistic shows that while outdoor media reaches over 96
 percent of all U.S. consumers, most advertising media budgets only allocate
 it one-three percent. Wherein all advertising media is measured in terms of
 cost per thousand (CPM); truck-side advertising is around $1.50 -- the
 lowest in the industry.
     In summary, whether businesses are large or small, local or national,
 they have one thing in common: the need to promote a product or service to
 consumers. Truck-side ads are an affordable and effective alternative.
     "Today's marketing must engage the consumer," offers Sage, "With the
 average American being exposed to over 600,000 media messages a year, any
 medium that pushes through the clutter is impressive and that's just what
 this one does."
     To learn more, visit: http://www.MobileAdMarketing.com
     This release was issued on behalf of the above organization by
 Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com
 
 SOURCE Mobile Ad Marketing Inc