Marketing Your Small Business: The Power of Community

Latest PR Newswire Small Business PR Toolkit article offers ways to create a robust localized marketing campaign

Aug 12, 2015, 15:15 ET from PR Newswire Association LLC

NEW YORK, Aug. 12, 2015 /PRNewswire/ -- Despite the recent emphasis on digital marketing strategies, small business marketers understand that the key to creating a solid brand identity that appeals to your audience really begins at the local level.  With consumers using local searches to find information about businesses, localizing your marketing efforts is important in order to drive brand awareness in a more targeted, meaningful and relevant way. To build your local marketing campaign:

  • Start thinking "community." Take a look around your neighborhood to uncover new ways to network, collaborate and participate. Forge relationships with local businesses that you can cross-promote with. Consider sponsoring a local event and reap the great brand-building benefits from affiliating with a community charity.
  • Build a user-friendly website. Ensuring your online presence is in order might seem counterintuitive for a local marketing strategy aimed at driving brand awareness, but what many don't realize is that an informative website is the starting point for any marketing effort. Make use of the numerous location-based directories available to you and double-check that every online business listing is displaying the correct contact information for your organization.

For further discussion on ways to enable your localized marketing tactics, read the remainder of contributing author, Claire Prendergast's article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Amanda Eldridge
Director, Strategic Channels

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