Marketo Publishes the Definitive Guide to Lead Generation

160-page guide shows companies how to use lead generation to increase brand awareness, build relationships and ultimately drive revenue

Jan 15, 2014, 08:30 ET from Marketo

SAN MATEO, Calif., Jan. 15, 2014 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today published the Definitive Guide to Lead Generation. The 160 page guide takes the reader through detailed strategies for every step of generating and nurturing leads, as well as better aligning the sales and marketing departments.


"A question as simple as 'What is a lead?' can reveal layers of nuance and complexity," said Jon Miller, Marketo Vice President of Product Marketing. "Marketers constantly strive to create effective lead generation strategies to accelerate revenue growth. Marketo is all about helping marketers master the complex world of marketing, and this latest entry in our Definitive Guide series is a key part of that."

The Definitive Guide to Lead Generation peels back the layers of how to generate leads and turn them into customers, and along the way shows marketers how to become more strategic and enhance their value as part of the revenue team. Lead generation strategies that are discussed in the guide include:

  • Content marketing and blogging
  • Website and Search Engine Optimization
  • Social media
  • Pay-per-click advertising
  • Content syndication
  • Direct mail
  • Telesales
  • Email marketing
  • Lead nurturing and lead scoring
  • Testing and optimization
  • Lead generation metrics

"Marketo's thought leadership is unparalleled. From our position as a leading demand generation services firm, we come across many similar guides from marketing tech vendors. Marketo's stands out," said Koen De Witte, Managing Director at LeadFabric. "Marketo's Definitive Guide is comprehensive and jam-packed with valuable information. One could wonder why they offer such value for free."

To learn more about lead generation strategies that will help increase brand awareness, build relationships, generate qualified leads, and ultimately close deals, download Marketo's Definitive Guide to Lead Generation.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships.  Spanning today's digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing's contribution to revenue growth. Marketo's applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 190 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise.  The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo