WASHINGTON and NEW YORK and LONDON, Aug. 11, 2015 /PRNewswire/ -- Diet Pepsi, without aspartame, will hit U.S. shelves this week. MarketResearch.com is pleased to offer users access to Packaged Facts' report, Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition. The report examines how consumers' awareness of possible ill effects of sugar affects their consumption habits.
To learn more, check out the report: http://www.marketresearch.com/land/product.asp?productid=8199080&progid=87712
Sales of traditional diet sodas have been falling over the past few years and according to Seth Kaufman, a senior vice president of PepsiCo, the ingredient aspartame is the number one thing Pepsi customers complain about.
Packaged Facts found that people are more motivated to switch to natural sweeteners such as, less refined sugars, honey, coconut sugar, and natural zero calorie sweeteners compared to sugar and artificial sweeteners, such as aspartame.
This trend is going to affect the market of sugar and sweeteners, particularly in beverages. Diet Pepsi is likely to see an increase in soda sales with the marketing of their decision to change their drink formula. The new cans will display the words "Now Aspartame Free" above the Pepsi logo.
To learn more about consumer preferences about sugar and sugar substitutes, see the report: http://www.marketresearch.com/land/product.asp?productid=8199080&progid=87712
This report is also available on www.profound.com, where subscribers are able to purchase only the individual sections, chapters, tables or charts of a report they need without having to pay for the pieces they don't.
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About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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