Massive Support for Mandatory Use of Car Seats in Latin America; According to the Latest Survey from TodoBebe.com, Sponsored by Graco, 99 Percent of Parents Think the Use of Car Seats Should be Mandatory in Latin America

Apr 03, 2001, 01:00 ET from TodoBebe.com

    MIAMI, April 3 /PRNewswire/ -- Parents feel one of their main obligations
 in life is to satisfy their children's basic needs, such as proper
 nutrition, clothing, health and emotional well-being.  However, Latin
 American parents seem to be ignoring their child's safety when they are on
 the road.  Car seats are rarely used to drive children from one place to
 another, exposing them to the possibility of serious injuries or death in
 the event of an accident.
     TodoBebe.com -- the premier Spanish and Portuguese-language Web site for
 parents -- and Graco, the leading international manufacturer of car seats,
 conducted a survey on car seat usage in Latin America.  Survey results do
 not reflect the reality seen everyday on the regions's streets.  Ninety-nine
 percent of respondents believe that the use of car seats should be mandatory
 by law, while ninety-eight percent responded that they use or would consider
 using a car seat to protect their baby.  As far as the most important
 attributes at the time of choosing a car seat: design, ease of installation
 and brand received the highest number of votes.  Results were based on
 1,181 responses from voters all across Latin America.
     The results of this survey reveal a parental evolution and appreciation
 for the advantages of child car seats in the event of an accident.  However,
 unlike the United States and Europe, the laws in the majority of Latin
 American countries do not require the mandatory use of car seats.  In the
 U.S., the use of car seats is mandatory by law until the age of four or
 until a child weighs 40 pounds.  According to the National Highway Traffic
 Safety Administration, between 1996 and 1998 there was an increase from
 85 to 97 percent in the use of car seats in babies under the age of one and an
 increase from 60 to 91 percent in children one to four years of age.  This
 is one of the reasons why the number of children's deaths has dropped
 16 percent since 1996.
     There are various international organizations that are promoting the use
 of car seats in Latin America.  One of them is National Safe Kids, based in
 the United States, whose mission is to prevent unintended injuries in
 children.  "Car seats are not used frequently in Brazil or other Latin
 American countries," expressed Luciana O'Reilly, executive director of Crianca
 Segura/Safe Kids Brazil.  "This is a tragedy, given the violence usually
 found in car accidents.  Hundreds of deaths, injuries and decapitations
 could be avoided with the proper use of car seats.  There is no excuse for
 our children to be riding in cars around the city without this security
 mechanism."
 
     About TodoBebe.com
     Founded in 1999, TodoBebe.com is the premier Spanish and Portuguese-
 language Web site offering all the information and tools needed before, during
 and after pregnancy.  It is the first site of its kind directed to Spanish
 speaking parents around the world.  TodoBebe.com offers a baby names
 database, interactive forums, electronic birth announcements and
 personalized ovulation and pregnancy calendars, in addition to country pages
 and localized e-commerce with immediate delivery.  Among its investors are
 Primedia, a leading media company with over $1.7 billion
 in sales in 2000, and Spydre Labs, the primary Internet accelerator for
 Ibero-America.  For more information, visit www.todobebe.com or e-mail
 info@todobebe.com.
 
     About Graco Children's Products
     Headquartered in Elverson, Pennsylvania, Graco Children's Products Inc. is
 a multinational division of Newell Rubbermaid specializing in the manufacture
 and marketing of infant care-related consumer products.  Graco, the market
 leader, produces and distributes strollers, car seats, high chairs, and
 other nursery-related items under both the Graco and Century brand names, and
 through a wide variety of retail channels.
 
 

SOURCE TodoBebe.com
    MIAMI, April 3 /PRNewswire/ -- Parents feel one of their main obligations
 in life is to satisfy their children's basic needs, such as proper
 nutrition, clothing, health and emotional well-being.  However, Latin
 American parents seem to be ignoring their child's safety when they are on
 the road.  Car seats are rarely used to drive children from one place to
 another, exposing them to the possibility of serious injuries or death in
 the event of an accident.
     TodoBebe.com -- the premier Spanish and Portuguese-language Web site for
 parents -- and Graco, the leading international manufacturer of car seats,
 conducted a survey on car seat usage in Latin America.  Survey results do
 not reflect the reality seen everyday on the regions's streets.  Ninety-nine
 percent of respondents believe that the use of car seats should be mandatory
 by law, while ninety-eight percent responded that they use or would consider
 using a car seat to protect their baby.  As far as the most important
 attributes at the time of choosing a car seat: design, ease of installation
 and brand received the highest number of votes.  Results were based on
 1,181 responses from voters all across Latin America.
     The results of this survey reveal a parental evolution and appreciation
 for the advantages of child car seats in the event of an accident.  However,
 unlike the United States and Europe, the laws in the majority of Latin
 American countries do not require the mandatory use of car seats.  In the
 U.S., the use of car seats is mandatory by law until the age of four or
 until a child weighs 40 pounds.  According to the National Highway Traffic
 Safety Administration, between 1996 and 1998 there was an increase from
 85 to 97 percent in the use of car seats in babies under the age of one and an
 increase from 60 to 91 percent in children one to four years of age.  This
 is one of the reasons why the number of children's deaths has dropped
 16 percent since 1996.
     There are various international organizations that are promoting the use
 of car seats in Latin America.  One of them is National Safe Kids, based in
 the United States, whose mission is to prevent unintended injuries in
 children.  "Car seats are not used frequently in Brazil or other Latin
 American countries," expressed Luciana O'Reilly, executive director of Crianca
 Segura/Safe Kids Brazil.  "This is a tragedy, given the violence usually
 found in car accidents.  Hundreds of deaths, injuries and decapitations
 could be avoided with the proper use of car seats.  There is no excuse for
 our children to be riding in cars around the city without this security
 mechanism."
 
     About TodoBebe.com
     Founded in 1999, TodoBebe.com is the premier Spanish and Portuguese-
 language Web site offering all the information and tools needed before, during
 and after pregnancy.  It is the first site of its kind directed to Spanish
 speaking parents around the world.  TodoBebe.com offers a baby names
 database, interactive forums, electronic birth announcements and
 personalized ovulation and pregnancy calendars, in addition to country pages
 and localized e-commerce with immediate delivery.  Among its investors are
 Primedia, a leading media company with over $1.7 billion
 in sales in 2000, and Spydre Labs, the primary Internet accelerator for
 Ibero-America.  For more information, visit www.todobebe.com or e-mail
 info@todobebe.com.
 
     About Graco Children's Products
     Headquartered in Elverson, Pennsylvania, Graco Children's Products Inc. is
 a multinational division of Newell Rubbermaid specializing in the manufacture
 and marketing of infant care-related consumer products.  Graco, the market
 leader, produces and distributes strollers, car seats, high chairs, and
 other nursery-related items under both the Graco and Century brand names, and
 through a wide variety of retail channels.
 
 SOURCE  TodoBebe.com