Matrex Exhibits Launches New Installment of PerspectivesTV, Event Marketing Industry's First Web Video Channel

New video series features interviews with industry thought leaders

Nov 03, 2009, 11:30 ET from Matrex Exhibits

ADDISON, Ill., Nov. 3 /PRNewswire/ -- Matrex Exhibits today launched a new installment of PerspectivesTV, the first web video series featuring experts in the exhibit and event marketing industry. The interviews air on the Matrex website at http://www.matrexhibits.com/perspectivestv.asp as well as on YouTube at http://www.youtube.com/watch?v=pIlUppB8Fj0. The interview format features one guest per session interviewed by Chris Kappes, Matrex President.

Today's release features the following industry experts: Dan Azzaro, exhibit agency veteran and now marketing instructor at DePaul University; Kathy Schillinger, responsible for tradeshows at Nalco Company based in Naperville, Illinois; Michael Westcott, exhibit industry expert and Managing Director of the Event Marketing Industry at Red7Media; and Christina DeVlaming, Manager of Client Relations and Events at Fluor Corporation, the Greenville, South Carolina-based engineering giant.

The subject of the interviews that air today is "Why Exhibit? The Case for Live Marketing." Host Chris Kappes probes guests on why and how companies should exhibit in today's economic climate, what trends they are seeing in the exhibit industry, and what advice they would offer to newcomers to the exhibit management field.

"Our guests represent a tremendous pool of experience and knowledge," said Kappes. "It's interesting and instructive to talk with seasoned professionals about our business and the many factors affecting practitioners of exhibit marketing."

"PerspectivesTV gives us the opportunity to hear and share what's current and vital to our industry and to our clients," said Kappes. "It is an important element of the Matrex roadmap for discovery and innovation."

Matrex creates 3-D brand environments and solutions that deliver quantifiable results backed by the industry's ONLY performance guarantee. The organization serves 50 blue-chip clients and is the nation's largest woman-owned exhibit and tradeshow services company. For more information visit: www.matrexhibits.com.

SOURCE Matrex Exhibits



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